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The Softletter SaaS 2015 Report is Under Development!

 Over 580 pages of vital metrics, benchmarks and best practices. Receive the next edition  free if you order the current version New information on discounting, conversion to for trial and freemium programs and more.


SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, 2nd Edition


About SaaS and Cloud University Online
The Best of SaaS University from 2012 to 2014 is now online!



Webinar/Videocasts Line-up

Watch Webinar - Architecting SaaS Growth for Software Companies with Oracle. Presented on December 20th, 2012.

Watch Webinar - The Power of Communities in SaaS.  Presented on Sept. 15th, 2012.

Click Here for Details and other Events


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Click on title below to take survey and receive a free copy of the complete summary results:

The Softletter 2014 SaaS Survey - Take the Survey Now
The Softletter 2014 Sales Compensation Survey - Take the Survey Now 

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  The Softletter Lead Generation, Management and
Conversion to Sales Report is NOW AVAILABLE
Keynote Address at SaaS University in Washington, DC
By Rick Chapman, Publisher of Softletter