Advertising Opportunities
 

Softletter offers your company the best and most comprehensive resources available anywhere to reach software company managers, CEOs, and CFOs. Occasionally, we provide list rental services to qualified vendors based on our customers' areas of interest.

Softletter has published newsletters and produced seminars and conferences for software company executives for twenty one years. Our readers and conference attendees pay from $400 to $1500 for the latest information about the software industry. They are top-level executives such as CEO's, COO's, senior VP's, owners, presidents, founders, and directors of marketing, sales, and product management.

In addition, we offer insert opportunities. Softletteris a twice-a-month newsletter that delivers the latest information about the best practices that software CEO's, COO's, and their key officers use to compete more effectively in today's market. If CEO's and VP's of software companies with annual sales ranging anywhere from $2 million to $100 million or more are your target audience, then your products or services may be just what they are looking for to help them reach their goals. With such qualified readers you won't want to miss the opportunity to place insertions with Softletter and in the Softletter E-zine to get your message across to your target market.
 

For further info, call Rick Chapman 860-663-0552 or send an email to rickchapman@softletter.com.

Publisher
Merrill R. (Rick) Chapman

Advertising Schedule Overview:
 

Our newsletter and newsgrams sponsoring pricing is based on a package deal that involves sponsoring of 3 regular publications: Softletter, Softgram and SaaS University Journal.  Softletter and Softgram are sent to our general software industry mailing list which between the two publications is approximately 24,000 names.  SaaS University Journal goes to an opt in mailing list from our SaaS University website consists of approximately 22,000 names.  There is overlap between the 2 lists which we estimate at about 40-50%. 

Each publications is bi-weekly and we often do special mailings of the newsgrams on a more frequent basis close to SaaS University events or other Webinar events.

There are 2 options for sponsoring these publications.  A banner advertisement across the top of the publications which would be approximately 630x80 pixels; or a margin advertisement on the upper left margin of the publications which would be approximately 205x230 pixels. 

Pricing: 
                3 Months                     $  5,000.00       (9 Regular Drops; 2-3 Special Drops)
                6 Months                     $  9,000.00       (18 Regular Drops; 4-6 Special Drops)
              12 Months                     $16,000.00       (36 Regular Drops; 8-12 Special Drops)

The above is our basic package pricing, to arrange for a custom package that may better suit your needs please contact Randy Hujar at 860.657.2838 or email: randy.hujar@softletter.com.