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1-Year Subscription to Softletter Newsletter A one -year subscription to Softletter, the leading source of hard data on the software business, $399. Includes 12 issues for one year from subscription date. $399.00 More Info Quantity:	2-Year Subscription to Softletter Newsletter A two-year subscription to Softletter, the leading source of hard data on the software business, $689, save $110. Includes 24 issues for two years from subscription date. $689.00 More Info Quantity:
3-Year Subscription to Softletter Newsletter A two-year subscription to Softletter, the leading source of hard data on the software business, $689, save $327. Includes 36 issues for three years from subscription date. $869.00 More Info Quantity:	Corporate Subscription to Softletter Provides an unlimited number of individually-mailed subscriptions to all of a company's executive employees, director-level and above, plus five additional subscriptions that may be allocated to market research, public relations, library, or other departments. Your contact at Softletter is Rick Chapman, managing editor, who will follow up with you about how to set up your Corporate VIP License. Rick can be reached at (860) 663-0552 or rickchapman@softletter.com to answer any questions. $1,499.00 More Info Quantity:
In Search of Stupidity Over 20 Years of High-Tech Marketing Disasters, Second Edition Learn from many of high-tech's greatest disasters $24.95 More Info Quantity:	In Search of Stupidity: The Poster Illustrations by Marc Richards. Relive some of high-tech's most inglorious memories in the safety of your office or cubicle. $25.00 More Info Quantity:
SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business SaaS Entrepreneur is targeted toward startups and established companies who are ready to share in the growth of the industry’s future — Software as a Service (SaaS). SaaS Entrepreneur is comprehensive, timely and packed with up-to-date metrics, case studies and best practices information. $49.99 More Info Quantity:	The Aegis Product Positioning Workbook for Software Create a compelling visual identity for your software product or service. $29.95 More Info Quantity:
The Aegis Software Marketing and Sales Sage Pack The Aegis Software Marketing and Sales Sage Pack, includes free upgrade to fifth edition of Handbook and Templates $249.00 More Info Quantity:	The Aegis Software Product Marketing and Sales Templates, v 2.0 The invaluable complement to The Product Marketing Handbook for Software. $159.95 More Info Quantity:
The Product Marketing Handbook For Software, 4th Edition The definitive guide to successful software marketing $69.95 More Info Quantity:	The Product Marketing Workbook for Software Manage every aspect of your software marketing and sales process with over 2600 marketing and sales tasks identified, categorized, and prioritized. The perfect companion to The Product Marketing Handbook for Software. $39.95 More Info Quantity:
The Softletter 2013 SaaS (Software as a Service) Report (PDF Download) Over 580 pages of invaluable data and survey results on SaaS from the viewpoint of SaaS technology and services providers. $799.00 More Info Quantity:	The Softletter 2013 SaaS (Software as a Service) Report (Print) Over 580 pages of invaluable data and survey results on SaaS from the viewpoint of technology providers. Free update to 2011 edition in 2012 $1,099.00 More Info Quantity:
The Softletter Austin Show Special (PDF Download) The Softletter Austin Show Special (PDF Download) $2,100.00 More Info Quantity:	The Softletter Boston Show Special (PDF Download) The Softletter Boston Show Special (PDF Download) $899.00 More Info Quantity:
The Softletter Direct Sales Compensation and Efficiency Report (PDF Download) Packed with up-to invaluable benchmark information on sales compensation and efficiency statistics such as close rates, The Direct Sales Compensation and Efficiency Report is a must purchase for any software company head of sales and marketing. $299.00 More Info Quantity:	The Softletter Direct Sales Compensation and Efficiency Report (Print) Packed with up-to invaluable benchmark information on sales compensation and efficiency statistics such as close rates, The Direct Sales Compensation and Efficiency Report is a must purchase for any software company head of sales and marketing. $399.00 More Info Quantity:
The Softletter Executive Subscriber Bundle (PDF Download) The Softletter Executive Subscriber Bundle (PDF Download). The Softletter Executive Subscriber Bundle. Includes: A one-year subscription to Softletter Access to the Softletter archives, with complete issues back to 1995 One copy of The Softletter Financial Handbook One copy of The Softletter Software as a Service (SaaS) Report One copy of The Sofletter SaaS Marketing Report* One copy of The Softletter Direct Sales Compensation and Efficiency Report $1,599.00 More Info Quantity:	The Softletter Executive Subscriber Bundle (Print) The Softletter Executive Subscriber Bundle. Includes: A one-year subscription to Softletter Access to the Softletter archives, with complete issues back to 1995 One copy of The Softletter Financial Handbook One copy of The Softletter Software as a Service (SaaS) Report One copy of The Sofletter SaaS Marketing Report* One copy of The Softletter Direct Sales Compensation and Efficiency Report $1,799.00 More Info Quantity:
The Softletter Financial Handbook, 2011 Edition (PDF Download) The Softletter Financial Handbook, 2011 Edition is a 540+ page treasure chest of statistical reports and benchmark studies on software finance and operations. Here in one easy-to-navigate book you’ll find dozens of separate surveys and reports on all kinds of software companies, public and private, with data that companies usually share only with the most trusted industry analysts. $499.00 More Info Quantity:	The Softletter Financial Handbook, 2011 Edition (Print) The Softletter Financial Handbook, 2011 Edition is a 540+ page treasure chest of statistical reports and benchmark studies on software finance and operations. Here in one easy-to-navigate book you’ll find dozens of separate surveys and reports on all kinds of software companies, public and private, with data that companies usually share only with the most trusted industry analysts. $599.00 More Info Quantity:
The Softletter Lead Generation, Management and Conversion to Sales Report (PDF Download)) The Softletter Lead Generation, Management and Conversion to Sales Report for Software Companies is designed to provide key metrics, benchmarks, and up-to-date best practices on this vital marketing activity. $299.00 More Info Quantity:	The Softletter Lead Generation, Management and Conversion to Sales Report (Print Version) The Softletter Lead Generation, Management and Conversion to Sales Report© for Software Companies is designed to provide key metrics, benchmarks, and up-to-date best practices on this vital marketing activity. $399.00 More Info Quantity:

New Products

Featured Offer

The Softletter Post Apocalypse SaaS Stocking Stuffer!

Only $999, Available Through January 31st, 2013

Celebrate surviving the Mayan End of the World. Enjoy the fact that gravity didn't fail. Nibiru whiffed. So, it's time to crawl out of the survival shelter and get back to work. Prepare your business to survive the next cycle of the Mayan calendar with our SaaS Stocking Stuffer.

Includes:

One copy of the Softletter SaaS Report
Four copies of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business
Access to over 20+ hours of the best sessions from Softletter's 2012 SaaS University conferences in Austin and Boston

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