SaaS and the Death of Software Product Management (Or, While You Weren't Looking, Your Product Manager's Job Became a Zombie)
September 30th: Time: 12:00PM to 1:30PM, EDT/EST
Presenters: Softletter Publisher and Managinge Editor Rick Chapman, Plex CEO Mark Symonds, Quantum Whisper CEO Barry Paquet
(Sofletter Subscribers Only)
The growth of the SaaS business model spells the end of product management as it's been defined in the software industry for the last thirty years. After SaaS ERP vendor Plex transitioned from client/server to SaaS, it jettisoned its entire product management/product marketing management framework. Current product management functions such as tick list herding, MRDs, PRDs, "Agile" product management and the concept of no responsbility, no accountability, and no authority will soon be as relevant to SaaS companies as DOS 3.0 and floppy disks.
But is there something that comes after product management? Attend this ground breaking session to understand what's happening in SaaS, why, and what will replace your product management job.
Senior executives of SaaS firms, discover why you should not be spending a dime on:
- Out-moded product management training courses
- Current product management research, reports, and publications
- Theories on "Agile" product management, "visionary" product managers and the "stragtegic" value of product management
Learn more about how to begin the process of optimizing your SaaS community, monetizing it, and creating community management positions that boost the bottom line and provide benchmarks and metrics you can use to evaluate community management performance. Participating in this special hour and half program will be Plex CEO Mark Symonds, startup SaaS provider Barry Paquet of Quantum Whisper, Softletter publisher and managing editor Rick Chapman.
To enable as much interaction and as many live questions as possible, an extra half hour for Q&A has been added to the program.