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Every attendee receives a complimentary copy of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business when you attend Softletters SaaS and Cloud Applications University in Austin, TX, May 13 - 15, 2014

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SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business


SaaS Entrepreneur: The Definitive Guide to Succeeding
in Your Cloud Application Business
by Merrill R. (Rick) Chapman, only $49.99

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SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business is the most comprehensive guide you will find to understanding and succeeding in building Software as a Service — SaaS — a powerful model for providing software applications and services online. Its case studies, operations analyses and timely data will help you build and grow a successful new SaaS business. Its focus is on those areas of community and product management, sales, marketing, compensation, customer service, and operations and infrastructure where SaaS B2B companies sharply diverge from their on-premise counterparts.

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Order three or more copies and save 10.00%, 10 or more 15%, and 50 or more copies 30%. To save money on shipping and handling charges, please contact for bulk orders. 

Book Details

Print Length: 432 pages
ISBN: 978-0-967200835
Publisher: Aegis Resources, August, 2012
Sold by: Softletter
Language: English
Format: Print

Readers Say:

Rick’s book is a must. There has been a need for a resource like this for quite a while, so I am very pleased to see SaaS Entrepreneur brought to the market. What makes this book different from so many others is that it combines extensive and fresh statistical data on the current SaaS market when you combined with well written, practical text. I would highly recommend this book to anybody that is considering entering the SaaS market and for the firms who need to improve their business operations and processes. The included Virtual DVD includes a huge amount of valuable material for anybody working in the SaaS domain.

Dr. Petri I. Salonen, CEO
TELLUS International, In

We received your book. Wow! I showed it to our marketing person and he has not given it back! Love it.

Siamak Farah, CEO
InfoStreet, Inc

What is in SaaS Entrepreneur?

SaaS Entrepreneur is divided into the following chapters:

  • Foreword
  • Introduction
  • SaaS and the Power of Communities (and the Death of Traditional Software Product Management)
  • Marketing, Selling and Pricing Your SaaS System
  • Sales Organization and Compensation in SaaS
  • SaaS Business Metrics
  • Operations and Infrastructure in SaaS
  • Development and SaaS
  • Customer Service and SaaS
  • Professional Services in SaaS
  • Legal Issues, SLAs, Taxes and VAT in SaaS
  • International Markets and SaaS

Appendix A: The SaaS Entrepreneur Checklists
Appendix B: Glossary of Terms
Appendix C: The SaaS Resources Directory
Appendix D: Further Important Reading for SaaS Companies

Each chapter contains detailed descriptions of the specific operational issues and challenges you may face, as well as appropriate and helpful case studies, all of which are based on actual events and challenges faced by SaaS companies and are reinforced by over 200 tables, charts, and figures. We would like to take a moment to personally thank the company executives and staff personnel who participated in our research and provided us their valuable industry insights.

The SaaS Entrepreneur Checklists

Goals checklistSaaS Entrepreneur's narratives and case studies are backed up by more than 600 Goals and Success checklists contained on The SaaS Entrepreneur Virtual DVD. These checklists are in Excel files and are color coded, indented, and commented for easy organization and use. They are not locked in any way and can be extended to fit your particular market and business challenges.

The SaaS Entrepreneur Virtual DVD

Included with each copy of  SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business is a virtual DVD available as a downloadable zip file or as an image file you can choose to burn to DVD.

The SaaS Entrepreneur Virtual DVD contains: 

  • The extensive goal and execution checklists.
  • Several hours of video presentations from past SaaS University conferences with accompanying presentations in PPT or PDF format.
  • Several spreadsheets dealing with sales compensation, calculating key SaaS business metrics, setting up sample budgets for your company and more.
  • Various document and templates that provide you assistance in creating business plans, positioning your product, creating customer ‘success’ surveys and more.

All contents are stored in folders that mirror the structure of SaaS Entrepreneur.

Who Should Use SaaS Entrepreneur?

SaaS Entrepreneur can be used by SaaS B2B companies of any size. Larger software publishers with existing desktop products as well as firms selling on-premise, client/server applications can use it as a transition guide to building new SaaS products and lines of business. Smaller firms should use this book as a field manual to success and apply its case studies, data and checklists to speed their time to market and avoid making mistakes and wasting money as they ramp up operations, marketing and sales activities.

About SaaS Entrepreneur’s Charts and Tables SaaS Entrepreneur charts

This book also contains extensive, up-to-date data on current SaaS business operations, costs and best practices. Unless otherwise noted, the charts, tables and numbers in the book have been accessed from Softletter’s extensive series of SaaS surveys and reports, including The Softletter SaaS Report.

Since 2006, Softletter has led the industry in digging into all aspects of the SaaS business model and the growth of Cloud-based infrastructure technologies that support on-line applications. Reports and surveys of interest to SaaS companies include The Softletter SaaS Report (now in its fifth year of publication), The Softletter Lead Generation, Management and Conversion to Sales Report, The Softletter SaaS Escrow and Fallover Report, and The Softletter SaaS Marketing Report.

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Success Checklists from SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business 

Analytics Checklists  Marketing Checklists


Spreadsheets, Videos, and Presentations from the SaaS Entrepreneur Virtual DVD


SaaS Entrepreneur Spreadsheets SaaS Entrepreneur Videos SaaS Entrepreneur Presentations


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