Input welcome. Something we should Add? Delete? Edit? Contact Randy Hujar: randy.hujar@softletter.com
Page Index
Advertising Agencies
TheCreativeTeam: www.TheCreativeTeam.com
LetHarryDoIt: E-mail: Harry@LetHarryDoIt.com Voice: 603.756.4155 Contact: Harry Bernard Information: An excellent, cost-effective choice for startups and not so startups.
Leverage: www.leverage-marketing.com Voice: 203.270.6699 117-119 South Main St Newton, CT 06472 Information: A good choice for companies looking for the "corporate" look.
Advertising Services
Agency ComPile: www.agencycompile.com
Information: Site allows you to search for ad and marcom agencies based on different criteria. Can also tell you who has signed with what agency; useful in some cases for competitive research. Site also has an archive of successful past ad campaigns.
Graffiti Indoor Advertising: http://www.graffitiindoorad.com Information: Graffiti Indoor Advertising provides offers the ability to target by age, income, and gender for a fraction of the cost of traditional media, with a guarantee that your ad will be stared at by the target audience. Comment: We're not sure what to call this form of advertising. Viral is already taken. Bacterial?
MediaPost: www.mediapost.com Information: Provides The ALL Media Directory includes 3,000 websites and ad networks, 2,000 television stations, 10,000 radio stations, 1,000 cable networks, 4,000 newspapers and 6,000 magazines, plus 6,000 agencies and sales reps.
©2005-2010 Softletter, 34 Sugar Hill Road, CT, 06419. Phone: (860) 663-0552, customer@softletter.com
The ISBN Agency: www.bowkerlink.com Voice: 908.665.2895, 1-888-269-5372 Fax: 908.464.6800 Information: The ISBN Agency is the point of origin for International Standard Book Numbers. You will need an ISBN number for bookstores and libraries and to obtain a Books in Print listing.
Uniform Code Council, Inc: www.uc-council.org Voice: 937.428.3743 Information: The Uniform Code Council is the point of origin for the automated identification and capture (AIDC) industry. A publisher can begin the process of obtaining a bar code at their site.
EAN International: www.ean-int.org Information: For information on obtaining an international code, the EAN International site is a must visit.
Symbology, Inc: www.symbology.com 1039 10th Avenue SE Minneapolis, MN. 55414-1312 Voice: 612-331-6200, 800-328-2612 Fax: 612-331-3500 (fax) Information: Can provide bar code film in electronic formats. Comments: A pleasure to work with.
L'Artiste a la Carte: www.lartiste.com Information: Specialize in illustrations, designs, and cartoons for the high-tech industry. Comment: We love this guy! Contact: Marc Richards E-mail: lartiste@lartiste.com P.O. Box 506 Millbrae, CA 94030.0506 Voice: 650.872.3411 Fax: 650.415.872.0737
Marcommwise: www.marcommwise.com Information: Site is dedicated to various marcom and collateral services. Maintains a job board.
Top Step Design: www.topstepdesign.com Information: Software packaging graphic design specialists who specialize in retail, understand the software industry and have a portfolio of solid work on display at their website.
Planet PDF: www.planetpdf.com Information: Site provides extensive information on creating documents in PDF format.
All Things CDR: www.allthingscdr.com Information: Buy CD stock in bulk here.
Advanced-Tek-Rep: www.advanced-tek-rep.com Information: Provides CD duplication services as well as reselling a wide variety of duplicators and printers.
Cinram: www.cinram.com Information: Provides CD duplication, as well as electronic registration services for publishers. Prices for E-reg services are very competitive.
Creative Logistic Solutions, LLC 52 Richards Street West Haven, CT 06516 Voice: 203. 933.7547 Fax: 203. 931.0593 Information: Specializes in fulfillment for software publishers. Can do CD duplication for small runs at reasonable prices. Comment: Highly recommended. An excellent choice for a software publisher, especially a startupContact: Shane Keegan, President Email: sp.keegan@worldnet.att.net
Disk: www.disk.com Information: Provides printing and CD duplication services.
iFulfill: www.webgistix.com Information: Firm specializes in dealing with niche and small volume products. Offers E-commerce services as well.
Neato: www.neato.com Information: Leading producer of CD imprinting systems; also a good source of business card size CD-Rs.
Rush Oder, Inc: www.rushorder.com Voice: 800.522.5939 Information: Offers customer service, collections, warehousing, and customer interaction.
Young America: www.young-america.com Voice: 800.533.4529 Information: Offers E-commerce integrated with physical fulfillment.
Calumet Carton Company: www.calumetcarton.com South Holland, IL Voice: 708.333.6521 Fax: 888.333.8540 Information: Provides a wide variety of different cartons and shipping packages.
Moran Printing: www.emprint.com Information: Moran Printing provides the QuickPak packaging line. Designed to allow fast production of retail SKUs.
Airgraphics: www.airgraphics.com Information: Specializes in sign printing, located in Boston area.
iPprint:www.iPrint.com Information: Provides a variety of online printing service, brokers jobs to Sir Speedy and Office Max. Comment: Prices are competitive with your local printer. Worth a look.
PaperDirect: www.paperdirect.com Information: Provides a useful collection of pre-printed forms for businesses.
PrintUSA: www.printusa.com Information: A "one stop printing resource for free printing information and printing quotes." Comment: Services like this can save you significant money.
Printing forless: www.printingforless.com Information: Online full-color printing service.
Berlitz Translation Services: www.berlitz.com Information: It's Berlitz. Need we say more?
InterPro Translation Solutions: www.interproinc.com Information: InterPro offers software localization, documentation translation, multilingual desktop publishing,and website localization into over 30 languages.
The Video Maker: www.videobackstage.com Information: Specializes in producing high-quality videos for technology ompanies at very cost-effective prices. Comments: Company president Ted Finch is a personal friend and his services come with our highest recommendation.
Comprehensive Virtual Editing Services:www.coveservices.com Information: Provides copy editing services. Expensive for large projects: be prepared to negotiate.
Copyrighter Finder:www.copywriterfinder.com Information: Listing of copy specialists in various industries.
Glossarist.com: www.glossarist.com Information: Categorized directory of glossaries and topical dictionaries.
Hoffman Marketing Communications: www.hoffmanmarcom.com Information: Now in its 17th year of operations, Hoffman specializes in writing white papers and marketing collateral for global IT companies.
Parallel Prose: www.parallelprose.com Information: Specializes in writing hi-tech white papers.
Strunk & White: www.strunkandwhite.com Information: The Strunk and White site. Need we say more?
Vocabulary www.vocabula.com Information: Useful site that focuses on good writing practices.
The Slot: www.theslot.com Information: Site contains good advice on business writing.
TWI Press:http://www.twipress.com Information: Site provides information on copywriting, hard-to-find marketing books.
Word Spy: www.wordspy.com Information: Interesting site that keeps track of the latest in slang, jargon and new meanings of old words.
Writing-Assistance: www.writing-assistance.com Information: Useful site focuses on EDM writing.
Xrefer: www.xrefer.com Information: Provides cross references to many reference books. Comment: Very useful for research purposes.
©2005-2010 Softletter, 34 Sugar Hill Road, CT, 06419. Phone: (860) 663-0552, Email: customer@softletter.com
Rubicon Consulting: www.rubiconconsulting.com Information: Rubicon Consulting is a strategy and marketing consultancy designed specifically for the needs of tech companies. The firm’s team of founder, principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined more than 30 new markets. They are trusted advisors to notable high tech companies such as Adobe, Genesys, Handmark, Hitachi Data Systems, Logitech, and Symantec Corporation. Voice: (408) 395-3910 E-mail: marsha@rubiconconsulting.com
AIM: Association of Interactive Media: www.interactivehq.org Information: The Association for Interactive Media (AIM) is a subsidiary of the Direct Marketing Association with a focus on EDM.
ASCAP (ASSOCIATION OF COMPOSERS, AUTHORS AND PUBLISHERS) Information: ASCAP protects and catalogs original musical content. If you are using professional music in your game contact them as BMI. 7920 Sunset Boulevard, Suite 300 Los Angeles, CA 90046 Voice: 213.883.1000 Fax: 212.595.3050
ASSOCIATION FOR COMPUTING MACHINERY: www.acm.org Information: Benefits of joining includes discounts on conferences and ACM's books and journals, a free newsletter, and career assistance 1515 Broadway, Suite 17th Floor New York, NY 10036 Voice: 212.869.7440 Fax: 212.944.1318 Cost: $26-72
ASSOCIATION OF SHAREWARE PROFESSIONALS: www.asp-shareware.org Information: Association for shareware software vendors and authors. Annual Conference: Shareware Industry Conference 545 Grover Road Muskegon, MI 49442-9427 Voice: 616.788.5131 Fax: 616.788.2765 Cost: $100
BMI (BROADCAST MUSIC, INC.) 8730 Sunset Boulevard, Suite Third Floor Los Angeles, CA 90069 Voice: 310.659.9109 Fax: 212.586.2000 Information:If you are using professional music in your game, BMI, as well as ASCAP, are useful.
Bobby: www.cast.org/bobby/ Information: Organization dedicated to helping the disabled access the web.
Game Developer's Association: www.cgda.org Information: premiere organization for game developers, from those doing packaged products to shareware authors to online game developers. 960 North San Antonio Road, Suite 125 Los Altos, CA 94022 Phone: 415.948.2432 Fax: 415.948.2744
The Direct Marketing Association: www.the-dma.org/ Information: The most important organization in this area.
Directors Guild of American www.dga.org Information: The DGA is the primary organization for directors of all types. 7920 Sunset Boulevard Los Angeles, CA 90046 Voice: 818.785.6321 or 310.289.5330 Fax: 818.758.7046
ENTERTAINMENT SOFTWARE RATINGS BOARD: www.esrb.org Information: This is the ratings arm of the Interactive Digital Software Association IDSA). Content is rated through independent auditors. E-mail: info@esrb.org 845 Third Avenue New York, NY 10022 212.759.0700
National Association of Counties: www.naco.org Information: Web site of the national association of counties.
Nasscom: www.nasscom.org Information: Indian association of software and service companies.
Npsoft.org: www.npsoft.org Information: Very useful site focusing on the needs of shareware authors.
Online Publisher's Association: www.online-publishers.org Information: The Online Publishers Association (OPA) is a trade organization dedicated to representingonline publishers.
Product Development and Management Association: www.pdma.org. Information: This organization offers a product management certification.
SEOspro: www.seopros.org Information: Professional associate of search engine consultants, providers, etc.
Silicon Taiga: www.silicontaiga.org Information: Non-profit organization dedicated to promoting Russian IT outsourcing and software development services.
Silicon Valley Association of Startup Entrepreneurs: www.svase.org Information: Northern CA trade group.
Software & Information Industry Association: www.siia.net 1730 M St. NW, Suite 700 Washington, DC 20036.4510 Voice: 202.452.1600 Fax: 202.223.8756 Information: The Software Publishers Association (SPA) and the Information Industry Association (IIA) merged on Jan.1, 1999 to form a new trade association representing the software and information industry.
U.S. Internet Industry Association: www.usiia.org Information: Trade organization for Internet companies.
©2005-2009 Softletter, 34 Sugar Hill Road, CT, 06419. Phone: (860) 663-0552, Email: customer@softletter.com
B2B-eLINK:www.B2B-eLINK.com Information: Provides fax & email Broadcasting Services, including a Web-based service for total control over the broadcast process. Userscan submit, proof, and launch broadcasts from anywhere they have an internet connection. (NO software or hardware to add to your PC.) Comment: Fax broadcasting is making comeback as a DM tool for highly selected audiences.
Fax4Free: www.fax4free.com Information: Free direct fax service. Puts an ad on your fax. Comment: Easy to use, currently text-only faxing. Accepts MS Word documents.
SwissClick: www.hotcorp. Information: Can carry text-only messages. Supports free international faxing to Canada, UK, Australia and the US.
Xpedite (Premiere) Systems: www.xpedite.com Eatontown, NJ Information: Largest provider of conventional fax broadcasting services. Voice: 732.389.3900
Direct Marketing Association: www.the-dma.org Information: Great source for news, events and resources for direct marketing.
DigitalWork: www.digitalwork.com Information: Provides a variety of print services and DM and EDM services. Foremost is a "web site" to postcard print capability. EDM services appear to be provided by PostMaster Direct (listed under EDM Services.)
Customized MarketMail: http://shipshapes.net Information: Creates self-mailers "in any shape imaginable." Shapes can include motorcycles champagne bottles, food, dartboards, software boxes, etc.
IT Market Intelligence, Inc: www.itmarketintelligence.com/ Information: Publishes the ACR Directory of Top Computer Executives, a semi-annual listing of MIS managers at medium and large firms throughout the US and Canada.
CorpTech: www.corptech.com Information: Nationwide coverage of high tech markets. 12 Alfred St., Suite 200 Woburn, MA 01801 Voice: 617.932.3939 Fax: 617.932.6335
Mass High Tech: www.masshightech.com Information: Covers New England region. 200 High Street Boston, MA 02110 Voice: 617.478.0630 Fax: 617.478.0638
KSL Direct E-mail: mmedico@emadv.com 60 Madison Ave New York, NY 10010 Voice: 212.481.0740 Fax: 212.481.4265 Contact: Michael Medico. Information: A leading developer of infomercials, with experience in selling high-tech products.
Zephyr Media Group:www.zephyr-media.com Information: Zephyr Media Group provides a wide variety of information about infomercials and direct response television.
Lead411: www.lead411.com Information: Paid sales leads service that scans press releases, web sites, articles, etc.. Includes Company/Executive Directory that is searchable by industry, title, location, etc. that provides contatact info includingE-mail address.
Market4Demand: www.market4demand.comI Information: Marketing services firm that develops and manages high-tech and biotech direct response marketing campaigns, both email and direct mail. Also handles all copywriting. Expertise in enterprise and consumer applications, services and peripherals. Offers white papers and courses on direct mail and email best practices. Member of the American MarketingAssociation and the eMarketing Association. E-mail:sarah@market4demand.com Contact: Sarah Autrand Address: 2269 Chestnut Street, Suite 291, San Francisco, CA 94123 Voice: 415.218.6041
AccuLeads: www.acculeads.com Information: List broker who resells list from AccuLeads is a reseller of compiled lists like Dun & Bradstreet, Equifax, Advo and similar firms.
Acxiom: www.acxiom.com Information: Large list broker that runs InfoBase, a major omprehensive nationwide file of consumers and businesses. Also offers adeduping service.
Addresses.com:www.addresses.com Information: Addresses.com bills itself as is the world's largest email address directory. Addresses.com's directory is free and well protected against spam email address collectors.The directory includes international email addresses.
ConradDirect: www.conraddirect.com Information: Provides a decent variety of lists.
Direct Media: www.directmedia.com Information: One of the country's largest list brokers.
Emailresults: www.emailresults.com Information: EDM list broker.
Edith Roman: www.edithroman.com Information: List broker with search engine that scans over 30K different lists.
EthnicDirect: www.ethnicdirect.com Information: EthnicDirect Marketing is an advertising and direct marketing company specializing in the ethnic market. Products/services include media buying, Internet advertising, e-mail marketing, direct marketing, mailing lists and promotional products.
Experian: www.experian.com Information: Large list broker. Provides the Lists Online service, a Web-based systems that helps you create custom lists.
Federal Direct: www.federaldirect.com Information: Provides government-specific DM lists.
Imarket: www.imarketinc.com Information: formerly D&B Marketplace. Allows extensive name selection before purchase.
L.I.S.T. Incorporated: www.l-i-s-t.com E-mail: info@l-i-s-t.com11983 Marcus Avenue Suite C120 Lake Success, NY 1104 Voice: 516.358.5478 Fax: 516.352-8021 Information: Well-established list broker. Contact: Glenn Freedman, President
Marketmodels: www.marketmodels.com Information: Offers a variety of different services, including list brokerage and E-mail appending. Comment: Recommended.
Nethawk.net: www.nethawk.net Information: Site contains a wide variety of high tech mailing lists. Comment: This site contained libraries of lists we've not seen anywhere else. Strongly recommend you bookmark it.
SRDS: www.srds.com Information: A central repository for the direct marketing industry's list brokers Comments: A very important service and site.
Worldata:www.worldata.com Information: Large list broker.
Zapdata.com: www.zapdata.com Information: An online service based on the Dun & Bradstreet service. Note you are buying snail mail addresses, not E-mail addresses.
E-stamp: www.e-stamp.com Information: Print stamps from your PC.
iShip: www.iship.com Information: Provides shipping costs for mail and packages sent via USPS, Airborne, FedEx.
Mailnet: www.listcleanup.com Information: Provides a variety of merge/purge services for mailing lists. Offers a free CASS (Coding Accuracy Support Standard) cleanup process (up to 50,000 addresses).
Postcardmania: www.postcardmania.com Information: Produces very colorful postcards in bulk for DM. Can design as well as print. Cost $389 per 5K. Comment: While often overloooked, postcards can be effective for certain classes of products.
WinPure: http://www.winpure.com Information: WinPure is a leading provider of data and list cleaning solutions that are powerful, simple to use, and inexpensive. It's List Cleaner product cleans, corrects, dedupes, and standardizes lists from Excel, Access, ACT!, text files and other databases. It can handle any type of list including contact address details, email address lists, product category and price lists, student names, etc. It's a stand-alone product, containing up to 8 list cleaning modules modules (text cleaner, dedupe removers, column analyser, email checker, case converter, and more).
Autowraps:www.autowraps.com Information: Site provides a service that "wraps" cars with your ad. Offers you the option to buy wraps for those on a tight budget who want to it themselves.
The Direct Marketing Association: www.the-dma.org
EasyIVR Voice Broadcasting: www.easyivr.com Information: Allows you to manage your own 800 number IVR and voice broadcasting phone campaigns online. Register for service and download phone lists and wav files from the internet - monitor results with reporting system.
Andrew Wetzler & Associates: www.telesales.com/seven.htm Information: Telesales outsourcing and training.
Channel Source Direct:www.channelsourcedirect.com Information: Outbound B2B telemarketing center focused focused on technology sales. Provides everything from lead generation to strategic selling to upgrades. Voice: 716.635.0842
Commweb.com: www.commweb.com Information: Link to Computertelephony magazine and several related sites.
DialAmerica: www.dialamerica.com Information: Major provider of telemarketing and sales services; extensive work done with software publishers. E-mail: rich_simms@dialamerica.com
DSC Predictive Dialers/CRM Software: www.databasesystemscorp.com Information: Database Systems Corp. provides call center software products including predictive dialer, IVR services, ACD systems, CRM software, CTI software, and voice broadcasting systems and service.
EasyIVR Voice Broadcasting: www.easyivr.com Information: Allows you to manage your own 800 number IVR and voice broadcasting phone campaigns online. Register for service and download phone lists and wav files from the internet and monitor results with reporting system.
Intellworks Sales & Telesales Training: www.intellworks.com Information: Offers training on helping your sales personnel overcome the cold calling and prospecting blues and generating a response.
Multitrack Information: Specializes in helping companies evaluate and implement telemarketing services for high-tech products. 125 Park Street, Number Six Brookline, MA 02146 Voice: 617.232.7780 Fax: 617.232.7854 Contact: Herb Fox
Phonespell: http://www.phonespell.org Information: Allows you to "spell" out your vanity phone number. Comment: Very useful little site!
Scripting Power: www.scriptingpower.com Information: Service provides a library of canned scripts for sale, templates, and script writing services.
Utopy SpeechMiner:www.utopy.com Information: Provides a call center service that listens in on call center telephone conversations and analyzes and categorizes the results. Currently, SpeechMiner allows businesses to judge the quality of individual service representatives, identify customer needs, problems and trends.
Actinic: www.actinic.com Information: Publishes Actinic catalog, $400. Voice: 732.238.8007
LaGarde: www.storefront.net Information: Publishes popular StoreFront package for Frontpage and Dreamweaver. Also available as an online service.
Mercantec: www.mercantec.com Information: Publishes Softcart, a popular shopping cart product used by many commercial sites.
Multiactive, Inc: http://www.multiactive.com/ Information: Publishes Entice, a higher end (50K and up) E-commerce back end product and ecBuilder Pro, a low-end product.
Quikstore: www.quikstore.com Information: Perl-based shopping cart; nice array of features, $200 for basic package.
ShopFactory: www.3d3.com/ Information: Very easy-to-use canned E-commerce backend. Comment: Good choice for the small startup.
VP ASP: www.vpasp.com/ Information: ASP-based shopping cart. Comment: At $139 for the base package, nicely priced, has many features for this price. Your server must be NT.
Biz Shopping Cart: http://www.bizshoppingcart.com Information: E-commerce shopping cart software for businesses to sell online, accept orders, and to fullfill shipments.
GoShip.com: www.goship.com Voice: 949.268.1000 Information: Lets a publisher compare shipping costs from a variety of different companies and integrate this ability into an E-commerce system.
Easystorecreator www.easystorecreator.com Information: Allows you to create a free ecommerce store online in minutes. Browser based interface, no software to download and free online help.
Free Credit Card Processing: www.freecreditcardprocessing.com Information: Offers: Free terminals and software. No setup fees.
eMarketplaces.com: www.emarketplaces.com Information:Provides an electronic marketplace for buyers and sellers.
Takecreditcardsonline: www.takecreditcardsonline.com Information: Service that allows you to submit a request for a merchant account.
SalesCart: www.salescart.com/ Information: Creators of the first shopping cart plugin for website design tool software...the price leader and technology leader. Available on FrontPage, Dreamweaver on both Windows/ASP/Access/SQL as well as LINUX/PHP/mySQL.
Volusion: www.volusion.com Information: Provides the Volusion E-commerce system. Used Softletter's former site before moving to DNN platform.
Authorizenet: www.authoriznet.com Information: Provides merchant account services for E-commerce. Comments: Very useful site, especially for the small or startup publisher! You can link, in some cases, and existing commercial backend to this service.
CyberSource: www.cybersource.com Information: Provides electronic transaction services.Usually adds 1% to our transaction costs.
Rainbow Technologies: www.rainbow.com Information: Provides various E-commerce backend services and copy protection products.
Echo:www.echo-inc.com Information: Provides merchant authorization and Internet transaction services.
Turnaround Computing: www.turn.com Information: Offers a variety of E-commerce backend creation services.
BigStep: www.hostway.com Information: Bills itself as the Web's first free, all-in-one, e-business center designed to help small businesses set up shop online.
Cart32: www.cart32.com Information: Shopping cart service.
cfWebstore: www.cfwebstore.com Information: E-commerce services.
CCNow: www.ccnow.com Information: E-commerce server that handles all transaction processing for you; not fulfillment, however. Charges 9% per transaction, they keep your money, send you a check.
Cool Cart: www.coolcart.com Information: Shopping cart service.
eCongo: www.econgo.com Information: Free E-commerce web site hosting. Allows a small publisher to build and update a FREE ecommerce site online. No HTML or programming is necessary. The site comes complete with a catalog, free advertising, versatile payment options, online customer service and reporting.
Great Shop: www.GreatShop.com Information: Shopping cart programs.
Icommerce: www.icommercegateway.net Information: Shopping cart service.
Iconomy: www.iconomy.com Information: Provides E-commerce backend.
Instant Cart: www.instacart.com Information: Costs $9.95 per month. Browser-based shopping cart system. Sponsored by E-trade.
MarketplaceManager: www.infopia.com Information: Virtual storefront service. You must have your own merchant account to use this system.
Miva: www.miva.com Information: E-commerce backend services and some products. Starts at $495 per storefront. Recently introduced some marketing capabilities into their systems.
Nexternal: www.nexternal.com Information: provides web based e-commerce software to businesses serious about online sales.
Rbid: www.rbid.com Information: Provides publishers with a fairly extensive storefront capability. @29.95$ plus a 10% "fee." Comment: Think carefully before handing over such fees before extensive negotiations.
SearchEBusiness: www.searchEBusiness.com Information: Says it's a search engine, but really a portal with links to E-commerce companies.
Storesense.com: www.storesense.com Information: First site we've seen with potentially useful marketing capabilities built into the backend.
Verza.com: www.verza.com Information: Provides an E-commerce backend for web sites. Easy to setup, limited marketing. Costs are reasonable compared to other sites, but you still pay $.99 per transaction and 4.9% of the cost of the sale.
Yahoo Store: http://store.yahoo.com/ Information: Basic store starts at $100 per month Comment: Very popular E-commerce site for newcomers, but a bit pricey at $100 for a startup.
Cinram: www.cinram.com Information: Provides electronic registration services.
Leadertech: www.leadertech.com: Information: Publishes PowerRegister, an electronic registration package for PC, Mac, and Unix.
Opt-Influence.com: http://opt-influence.com Information: E-mail newsletter ad network offers access to more than 1,000 email newsletters, totaling more than 106 million subscribers.
Droplets.com: www.droplets.com Information: See "Zaplets" in this section.
eCommercial.com: www.eCommercial.com Information: Offers a service that adds audio and video clips to E-mail. Comment: Your mail can now sing and dance!
E-Dialog: www.e-dialog.com Information: Offers a variety of EDM services. Of particular note is their ability to take a conventional DM list and derive E-mail addresses.
Great Big Noise: www.greatbignoise.com Information: Provides the ability to create and manage Flash-based EDM campaigns. Pricing is based on a per-mailing fee (no monthly maintenance charge) at $19.95 (US) per email plus 1 cent per name for your own mailing list; add 2 to 4 cents per name for list rental.
InterSpire: www.interspire.com
Information: Publishes SendStudio, a very powerful and reasonably priced E-mail and content management system. System is designed to be server-based; includes free installation by InterSpire, a valuable benefit. PHP source code provided as well as private branding.
SubscriberDrive:www.subscriberdrive.com Information: SubscriberDrive allows you to build a newsletter subscriber base. Works by having place of HTML code on your Web site. This code creates an exit popup window containing offers for 10 other newsletters. Every time your popup appears, you earn 10 exposures for your newsletter.
TinyURL:www.tinyURL.com Information: Allows sites that want to link to a specific page within their site, but not wanting a long URL, can go to TinyURL and obtain a short link that redirects to the long URL.
(Before using any third-party EDM service, we strongly suggest you contact them beforehand and find out precisely what they mean by "spam" and what their precise policies are in the event of a complaint. We can tell you from personal experience that any newsletter you create will generate "spam" complaints regardless of how many times someone "opts-in." If you do not receive assurances that unreasonable and silly complaints will not affect your marketing operations, look elsewhere.)
Assurance Systems: www.assurancesys.com Information: Company offers a message checker that examines your EDM to determines if it wlll be blocked by most filters, a service that informs you if your pieces were diverted to junk mail folders and information on whether your mail servers have been placed on a blacklist.
Aweber: www.aweber.com Information: Competitively priced EDM service.
Boomerang.com: www.boomerang.com Information: Provides E-mail and direct fax broadcast services.
Britemoon: www.britemoon.com Information: EDM management service.
Bravenet: www.bravenet.com Information: Offers many free web services, including a decent list manager. Makes money by affiliate programs, inserting ads into its services.
BrontoMail:http://brontomail.com Information: Provides a web-based email marketing service for Communication Directors and Agencies to send newsletters, surveys and press releases. E-mail:caroline@brontomail.com Contact Caroline Harsant Voice:919.806.4421
Constant Contact: www.constantcontact.com/home.jsp Information: EDM management service.
Free Email Address Directory:www.emailaddresses.com Information: Contains much useful info on EDM products, services, and lists.
Lyria: www.lyris.com Information: Lyris (formerly EmailLabs) provides leading edge email marketing technology, that empowers marketers with easy-to-use emarketing solutions. Our hosted technology is actively used by over 120 corporations, and unfailingly earned rave reviews for its feature set and usability. Easy to use technology, unrivaled tracking options, and secure/reliable infrastructure are EmailLabs hallmarks and the focus of our continued product improvements. Voice: 1.866.362.4522.
EmailFactory: www.emailfactory.com Information: Site provides list creation and management, campaign management, and a viral marketing and contest module. Prices start at $25US per month.
EmailList Cleaning: www.emaillistcleaning.com Information: Service that cleans up Email lists. Minimum cost of $100 for up to 5K addresses. Cost ranges from $4 to $5 CPM depending on volume. Comment: Service can be a lifesaver if you're attempting to verify a list or clean up a badly aged but still useful database.
FollowUpMarketer: www.followupmarketer.com Information: Follow up email automatic responder for marketing campaigns. DEMO version is available. Includes dedicated version, subscription & unsubscription form generators, tracking system, easily import and export opt-in subscriber lists, Send HTML or text messages, Complete 24/7 control over your list via an online control panel.
GetResponse: www.getresponse.com Information: EDM campaign management service. Comment: Reasonably priced, seems full featured. Gave unclear answers when asked its policy of "spam" complaints.
Campaigner: www.campaigner.com Information: EDM campaign management service. Allows you to set up an opt-in system on your web site.with little or no HTML knowledge required. Allows you to Integrate a GotBuilder into your email campaigns and on your website to get users to fill in fields of information, complete surveys, register for information or subscribe to your newsletters.
Hotsocket: www.hotsocket.com Information: EDM service.
iMakeNews: www.imakenews.com Information: Automated systems that allow you to create an HTML-formatted newsletter via a browser interface. Newsletter can incorporate your content or you can use provided canned content. Price ranges between 100 to $500 per month.
Kana.com www.kana.com Information: Offers a browser-based EDM service.
ListBuilder: www.listbuilder.com Information: Microsoft's Bcentral EDM management service. Comment: Pricey for what you get.
ListChannel: www.listchannel.com Information: EDM management service.
ListHost: www.listhost.net Information: List server.
Quick Topic: www.quicktopic.com Information: Basic list server system for web sites.
Rapid Reply: www.rapidreply.net Information: EDM management service, very reasonably priced.
Relevant Tools: www.relevanttools.com Information: EDM services. Free for the first month and then $10(US) per month thereafter (max 500 database records/500 emails a month). VIP Membership begins at $30(US) a month, which allows you to build a 10,000-record database and send 10,000 emails per month.
Sandy Bay: www.Sandybay.com Information: Provides a web-based EDM marketing suite.
SpamCheck: http://spamcheck.sitesell.com Information: Site checks EDM pieces and reports how likely they are to be filtered by the various idiot filters out there. A free test is available.
Lyria Spark LIST: www.sparklist.com Information: EDM service. Offers a "pay per subscriber" program.
Topica: www.topica.com Information: EDM service. Prices range from $23 to $485 per year based on volume. Comment: Free "lite" version of the service is useful for small publishers on a tight budget.
Yesmail: www.yesmail.com Information: Opt-in service.
Autoresponseplus.com http://www.autoresponseplus.com Information: Autoresponse program that has a one time fee of $99. Script based.
BoogieTools: http://boogietools.com Information: Publishes and automated E-mail bounce handling system that recognizes more than 700 different e-mail bounce formats to keep opt-in e-mail lists clean and current. Runs as an automated e-mail client that runs on Windows NT/2000/XP. The software is priced starting at $349 for five accounts, with trial downloads available at the BoogieTools Web site.
Harjari Software:www.hsoftcon.com/emailtracker.htm Information: Email Tracker. Extracts out the email address from a .txt, .doc or a .rtf file. ' is specifically suited for organizations who receive thousands of emails everyday. All the email addresses from these files can be extracted and maintained in a database.
Gammadyne: www.gammadyne.com Information: Publishes Gammadyne E-mail management software.
Great Circle Associates: www.greatcircle.com/majordomo Information: Source for open source list servers.
Infacta: www.infacta.com Information: EDM management software.
Interspire: http://www.interspire.com/sendstudio/ Information: SendStudio is a powerful and very cost efficient browser-based PHP email management program. Server based, company offer free installation, a very nice option.
Ixnet: www.inxmail.com Information: Publishes Inxmail. The product supports personalized mass emails, arge mailing lists, subscription handling and bounce processing, offers link tracking and graphical reporting.
Mailworkz.com: www.mailworkz.com Information: Publishes Broadcastc@ast HTML, an E-mail manager. Cost is $2495 for the version you want.
Online Automation: www.onlineautomation.com Information: Offers both products and services for EDM management.
CommuniGate: www.communigate.com Information: Publishes Communigate, a Linux server application for managing mail lists.
Recommendit: www.recommend-it.com Information: Pay money to your site referral system.
Googlelert: www.googlert.com Information: Service informs you when new sites in a category are indexed by Google.
Google Watch: www.google-watch.org Information: Interesting site that is somewhat critical of Google's power and influence on the web.
License Technolgies Group: www.licensetech.com
Information: LicenseTech provides consulting and technical services specifically designed to give software publishers the ability to manage software licensing programs more efficiently while increasing their level of customer service. The company offers eCommerce, fulfillment and communications between software publishers, the distribution channel and end users.
AcronymFinder: www.acronymfinder.com Information: Check any acronyms against this database.
Copyright Clearance Center:www.copyright.com Information: Site allows you to instantly license usage of copyrighted articles over the Web, including delivery of content.
Dotster: www.dotster.com Information: Will monitor a currently registered Internet name until it becomes available for $5 a year.
GreatDomains: www.greatdomains.com Information: Domain name brokerage firm.
Marcia Yudkin: www.http://www.yudkin.com/generate.htm Information: Site provides useful info and help on tagline and name generation.
Nameprotect: www.nameprotect.com Information: Provides a $35 name search. Their Nameguard service is very useful.
Micropatent.com: www.micropatent.com Information: A useful place to begin a trademark search.
The Naming Newsletter: www.namingworkshop.com Information: Newsletter about naming trends.
Stands4: www.Stands4.com Information: Useful site that provides a source for acronyms and abbreviations.
Thomson and Thomson: www.thomson-thomson.com Information: Another useful location for a trademark search.
Trademark.com: www.trademark.com Information: Provides a trademark search service at reasonable prices, $85 for four hours of search as a example. Can provide US, UK, and Canadian searches as well as state searches.
TrademarkBots.com:www.trademarkbots.com Information: Site provides a wide variety of resources for trademark searches.
US Copyright Office: www.loc.gov/copyright Information: US government copyright office web site.
US Patent Office: www.uspto.gov Information: US patent office.
WordLab:www.wordlab.com Information: Site provides series of interesting tools to help you brainstorm names.
Macroworks: www.macroworks.com Information: Publishes NameBuilder for $169.95. This product splits and recombines morphemes and phonemes, and offers other utilities designed to stimulate naming creativity.
The Name Stormers: www.namestormers.com Information: Publishes NamePro for $495. This product contains a wordbase of over 100K words, profanity checker in five languages, and other name creation tools. Company also offers comprehensive name development services for company and product brand names. One of the oldest (15+ years) and most respected naming consultants.
Ad Bumb:www.adbumb.com Information: E-zine that focuses on online advertising. Comment: Informal, sometimes interesting.
AtNewYork: www.atnewyork.com Information: Focuses on the goings on of New York's Silicon Alley.
Byte: www.byte.com Information: Online survivor of the once great Byte magazine.
Industry Scoop: www.industryscoop.com Information: Focuses on Internet industry.
Infoworld: www.infoworld.com Information: InfoWorld has ceased print publication.
Marketing Online: www.marketingmag.ca Information: Canadian publication that enables you to view a calendar of industry events, careers job postings, advertising awards area, and other links. Viewing daily news page requires a subscription.
Opt-in News: www.optinnews.com Information: Trade publication covering opt-in email marketing.
Startup Journal: www.startupjournal.com Information: WSJ site for entrepreneurs.
Techweb: www.techweb.com Information: CMP's news site. Comments: Quite useful.
(Listed within category in order of estimated marketing and review importance)
VAR Business Magazine: www.varbusiness.com
Computer Reseller News: www.crn.com
Computer Retail Weekly: www.crw.com
Business 2.0: www.business20.com
Forbes: www.forbes.com
Business Finance: http://www.businessfinancemag.com
Business Week: www.businessweek.com
Fast Company: www.fastcompany.com
Call Center Magazine: www.callcentermagazine.com
Computer Telephony: www.computertelephony.com
Japanese Lifestyle Magazine: www.japaneselifestyle.com.au Information: Interesting site provides insight into Japanese mores.
Silicon India: www.siliconindia.com Information: Indian-based periodical about the Indian hi-tech market.
CRM: www.destinationcrm.com
Direct: www.directmag.com Information: Direct magazine site.
Direct News: www.dmnews.com Information: DM News site.
High Tech (return to top)
The Red Herring: www.redherring.com Information: Still in business but a shadow of what it once was.
Electronic News: Electronic News:www.electronicnews.com
Technology Marketing: www.technologymarketing.com Information: An Ad Week publication. Very useful, focuses heavily on branding issues.
Maximum PC: www.maximumpc.com
Computerworld: www.computerworld.com
E-Week (formerly PC Week): www.eweek.com
InformationWeek: www.informationweek.com
Intelligent Enterprise: www.intelligententerprise.com
Windows & .NET Magazine: www.windowitpro.com
PC Gamer: www.pcgamer.com
Electronic Gaming Monthly: www.videogames.com
GamePro: www.gamepro.com
Next Generation: www.next-generation.com
Government Computer News: www.gcn.com Information: Available in both print and online editions.
Mac WEEK: www.macweek.com
MacWorld: www.macworld.com
Network Magazine: www.networkmagazine.com
Network World: www.networkworld.com
Promo: www.promomagazine.com Information: Focuses on promotions across a wide spectrum of businesses.
PC World: www.pcworld.com
PC Magazine: www.pcmag.com
Culpepper Associates: http://www.culpepper.com Information: Publishes a series of surveys and reports on pay and compensation issues.
MultiLingual Computing:www.multilingual.com Information: MultiLingual Computing & Technology covers globalization, international software development and language technology. Comment: Invaluable resource for any software publisher with plans for international sales.
Software Business Magazine: www.softwarebusinessonline.com Information: Covers software marketing and development. Very strong on localization and manufacturing information. E-mail: softpub@infowebcom.com Webcom Communications Corporation 10555 E. Dartmouth, Suite 330 Aurora, CO 80014.2633 Voice: 303.745.5711 Fax: 303.745.5712
Teleprofessional Magazine: www.teleprofessional.com/
Official Windows Magazine: www.officialwindowsmagazine.com
TechNet Magazine: http://.technet.microsoft.com
Brand.com: www.brand.com Information: Branding company, the site's owner, Chuck Pettis, is currently making a copy of his book, Techno Brands, available for free as a download.
Brandchannel.com: www.brandchannel.com Information: Branding site with links to related sites.
www.brandingthenet.com Information: Covers logo and branding issues.
BrandingAsia: www.brandingasia.com Information: Site covers marketing and branding issues in Southeast Asia and Asia.
Al and Laura Ries: www.ries.com Information: Publishes a series of books on branding and positioning.
Aegis Resources, Inc www.aegis-resources.com 34 Sugar Hill Rd Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553 Information: Publisher of The Product Marketing Handbook for Software and the sponsor of SoftwareMarketSolution.com. Aegis Resources is also the creator of The Aegis Product Marketing Forum, a comprehensive three-day program designed to teach successful software marketing. Subjects covered include product positioning and pricing, channel distribution, PR and product reviews, collaterals and packaging, sales promotions, advertising, direct marketing, bundling, and more. Contact www.Aegis-Resources.com for information about when the forum will be conducted in your area or for pricing on custom sessions. Contact: mrc@aegis-resources.com
Analyst Views: www.analystviews.com/ Information: Tracks the views and research of nearly 200 IT analyst firms. Also publish the Analyst Views Top 50 which is a listing of the firms that we believe are the top firms in the industry. Offers an exhaustive directory of firms. E-mail:jim@techra.com Contact: Jim Zimmermann Voice: 203.426.6252
The Knowledge Capital Group: www.knowledgecap.com Information: Firm specializes in understanding working with high tech industry analysts.
Tekrati: www.tekrati.com Information: Offers analyst relations staffing, consulting and referral services plus global analyst news, conferences and directory. Clients include high tech vendors, IT professionals, research buyers and PR/marketing agencies. E-mail:info@tekrati.com Contact: Barbara French Voice: 1.650.839.1000
NetPR, Inc: www.netpr.net E-mail: kimberly@netpr.net 146 Shady Lane Freeport, FL 32439 Voice: 850.835.2694 Fax: 850.835.6895 Contact: Kimberly Maxwell Comments: Our choice for PR. An excellent PR firm with reasonable prices. Kimberly Maxwell, NetPR's founder, has worked at Ziff-Davis and CMP.
Geller Consulting: http://www.tgeller.com/text/press_relations/prtips.html Comments: Contains a nice section with high tech marketing tips.
Geibel Marketing Consulting: www.geibelpr.com Information: Specializes in placing articles and related editorial material in targeted periodicals. Comments: An excellent good choice for software companies with a business-to-business orientation. E-mail: jgeibel@geibelpr.com Contact: Jeffrey P. Geibel PO Box 611 Belmont, MA 02178.0005 Voice: 617.484.8285 Fax: 617.489.3567
Just Before Dawn: www.justbeforedawn.com Information: Firm provides white paper and in depth analysis collaterals and reports.
Organic.com: www.organic.com Information: A source says expensive but good.
Pat Meier Associates PR: http://www.patmeier.com Information: Pat Meier Associates handles clients ranging from consumer electronics companies to enterprise software solutions providers. PMA's in-house webcasting services www.1webcast.com are worth checking out for bringing your technology stories to life. See interviews with technology companies and the press from the agency's well-known Lunch@Piero's event during COMDEX, CES, NAB and Networld+Interop 600 Miller Avenue, Suite A Mill Valley, CA 94941 Voice: 415.389.1700 Fax: 415.389.1768 Cellular: 415.717.9677
ShowStoppers: www.showstoppers.com Information: Firm specializes in producing trade show press receptions and demo events.
TechMarcom, Inc : www.TechMarcom.com Information: No retainer required, pay for results, PR model. Good choice for startups.
Thomas Public Relations, Inc: www.http://thomas-pr.com/ Information: Specializes in PR parties and social events at high-tech conferences. They sponsor one of Comdex's most noted social events. 775 Park Ave., Suite #222 Huntington, NY 11743 Voice: 516.549.7575 Fax: 516.549.1129 Contact: Karen Thomas
Agencyfinder.com www.agencyfinder.com Information: Online service that matches clients with advertising, public relations and marketing firms No charge; geared towards companies with advertising/PR budgets in excess of one million dollars.
Agency Preview:http://www.agencypreview.com Information: Database of over 5,000 advertising, media buying, public relations, direct marketing and marketing communications companies in the US.
AuthorsandExperts.com:www.authorsandexperts.com Information: Membership-based organization ($99(US)a year; $59(US) for six months) that promotes its directory of expert speakers, authors and the like to the media.
Cyberalert.com: www.cyberalert.com Voice: 203.375.7200 Fax. 203.375.6699 Contact: David Blumstein Information: Provides a comprehensive Internet search and clipping service. Covers all of Usenet, and every major and important portal. Comment: Our choice for this class of service. Very reasonably priced, excellent and extensive coverage of the Internet
Cyber Journalist: www.cyberjournalist.net Information: Site used by journalists to gather news, keep up to date on developments.
Bacon's Clipping Service Voice: 800.621.0561 Contact: Karen Taubman Information: Offers different types of clipping services. Bacon's monitors a wide spectrum of broadcast sources, wire services and news services.
Burrelle's Clipping Service Livingston, NJ Voice: 201.292.6600 Contact: Tony Angeline Information: Full service media research, media list maintenance and clipping service agency. Burrelle's monitors a wide spectrum of broadcast sources, wire services and news services.
Biz360: www.biz360.com Information: Claims to provide real-time analysis of your press and "buzz."
Businesswire: www.businesswire.com Information: One of the leading online PR services. Publishers can send releases to targeted lists on an national and international basis. Comment: Not cheap, but far cheaper than hiring an employee to handle this chore.
DC Newswire: www.dcnewswire.com Information: Direct contact news wire. Allows you to search for press releases by keywords.
eReleases: www.ereleases.com Information: Costs $299 to release to multiple lists.
FindArticles.com: www.findarticles.com Information: Database of published articles that you can search for free. Contains articles dating back to 1998 from more than 300 magazines and journals.
ImediaFax.com: www.imediafax.com Information: Internet to media fax service. $ .25 per fax.
Internet News Bureau: www.internetnewsbureau.com Information: Provides news coverage from many major news publications, including TV, radio, newspapers, and the PC press.
I Want Media: www.iwantmedia.com Information: Portal aimed at the press.
Luce Press Clippings: www.pressaccess.com Information: Well-known clipping service.
Media Map: www.mediamap.com Information: Provides a leading directory service identifying editors, reviewers, and analysts from high-tech publications, as well as a series of print, CD, and software products designed to assist publishers in managing their PR. 215 First Street Cambridge, MA 02142 Voice: 374.9300 Fax: 617.374.9345
Mediadirector: www.mediadirector.com Information: Subscription site that provides over 200 media kits with a focus on high tech.
Media Finder:www.mediafinder.com Information: Database of print media in the US and Canada.
Mediapost: www.mediapost.com Information: Web portal focused on media and PR issues.
MonsterBuzz: www.monsterbuzz.com Information: Interesting site that discusses a variety of PR issues.
NetPress: www.netpress.org Information: Provides very useful information on press practices and tactics. Comment: MUST reading for anyone interested in an effective PR capability for your company.
Poynteronline: www.poynter.org Information: Interesting media portal site that provides good coverage of high tech stories as well as other topics. It includes media criticism and insider stories.
PR Access: www.pressccess.com Information: Web site designed for PR professionals. Comment: Good place to check out to learn more about what is going on in PR.
PR Leads:www.prleads.com Information: This site provides leads from reporters looking for companies and people to cover for their periodicals. Costs $500 a year.
PR Newswire: www.prnewswire.com Information: Online wire service.
Press Release Network: www.pressreleasenetwork.com Information: Costs $200 per release to a list.
PRWeek Global: www.prweek.com Information: PRWeek features new PR news, analysis and campaign reviews. Cost to subscribe is $128(US) per year. Free job bank.
Publicity Insider.com: www.PublicityInsider.com Information: This site is designed for small businesses and entrepreneurs and contains extensive information on the latest how-to PR techniques, editorial opportunities, press release samples and much more.
PublicityLink: www.publicitylink.com Information:An Internet-based PR service.
Syndic8:www.syndic8.com Information: Provides feeds from over 4500 news sources.
Web Clipping.com: www.webclipping.com Information: WebClipping.com tracks on an ongoing basis, how and where your product is mentioned on the Internet. This tracking incorporates Web sites indexed by search engines, over 650 top news sites on the Web, and Usenet discussion groups. All clippings are included in a flat rate price. All clips are compiled into an easy-to-read format using the firm's Smart Abstract technology, and make them available to you at a password-protected web site.
Columbia Journalism Review "Who Owns What" http://www.cjr.org/owners/ Information: Section on site provides information on what media properties are owned by whom.
Vocus: www.vocus.com Information: Provides a browser-based suite of PR management tools. Voice: 800.345.5572 Fax: 301.459.2827
CCH Incorporated: www.cch.com Information: This site contains useful information on state and federal tax codes.
Professional Pricing Society: www.pricingsociety.com Information: Web site of the aforementioned society. Information and links to other pricing sites. Comments: May be of great use to those of you worrying about ASP pricing issues.
Make Your Price Sell: http://myps.sitesell.com/ Information: Survey site that offers to help you price your product in 50 minutes."
SoftwarePricing.com: www.softwarepricing.com Information: Provides software pricing guidance and resources.
Phormion (formerly Silent Partner): www.phormion.com Information: Offers a series of tools and services that allow you to create price and value models to justify your cost to a potential customer.
Stromian Technologies: www.stromian.com Information: Offers valuable information on setting up a software OEM licensing program.
Xenon Laboratories: www.xe.net/ucc/ Information: Provides an online currency converter. Useful for international pricing exercises.
DPC: www.salestax.com Information: This publisher provides sales tax compliance software. Part of the CCh Group.
Vertex: www.vertexinc.com Information: Provides information on tax policies and compliance, with a strong emphasis on Internet transactions. Comment: Contains much useful information.
Agile Alliance: www.agilealliance.org Information: Web site dedicated to discussing new techniques and approaches to software development.
Capability Maturity Model: http://www.sei.cmu.edu/cmmi/ Information: Carnegie Mellon University link that discusses the Capability Maturity Model, a methodology for " judging the maturity of the software processes of an organization and for identifying the key practices that are required to increase the maturity of these processes."
Geeknews: www.geeknews.net Information: Interesting site where hard core developers hang out, argue, and discuss things like beer. Comment: Useful information on the development process can be gleaned from this site.
Infowit: www.infowit.com Information: Provides the Infowit Creative Manager, a web-based project management software solution that allows clients, vendors, and agencies to communicate and collaborate on projects in real-time 24 hours a day. Estimating, integrated scheduling, time cards, tracking, client review and approvals, asset management, contact management and prospecting, procurement, purchasing, financials, and more.
Same Page: www.same-page.com Information: Same-Page provides collaborative technology for small and medium size business. Tools include Group Calendars, File Sharing and Project Management software. Private label and custom configurations available.
Slashdot: www.slashdot.org Information: Rowdy site dedicated to open source programming.
Software Productivity Center: www.spc.ca/resources/ Information: Site contains links and online tools to assist in software project management.
Startwright: www.startwright.com Information: Useful site with many many inks to project management information and resources.
Smart Design Technologies: www.taskcomplete.com Information: Provides TaskComplete - a hosted, web-based task management solution that enables better communication and knowledge sharing amongst team members.
The Third Bridge: www.thethirdbridge.com Information: Consulting site dedicated to improving retention rates of technical personnel.
Vertabase: www.vertabase.com Information: Vertabase Pro is web-based project management system. It is "robust,easy-to-use and rapidly adoptable by all team members."
Microsoft Usability: www.microsoft.com/usability Information: Microsoft usability resources.
Ovo Studios: www.ovostudios.com Information: Usability lab and software
Usability Professional's Association: www.upassoc.org Information: Site lists design consultants, style guides, other interface and design resources.
Useit: www.useit.com Information: Usability guru Jakob Nielsen's site. Comment: We suggest you take some of his advice with a grain of salt. Not EVERY site needs to look like Amazon's.
ASPisland.com: www.aspisland.com Information: Viewpoint of the ASP market from the channel standpoint.
Webware: www.webware.com Information: CNET site that discusses ASP market and products.
The CI Resource Index: www.bidigital.com/ci/ Information: A competitive intelligence "search engine."
The Society for Competitive Intelligence: www.scip.org Information: Offers information and resources on various competitive intelligence resources.
BountyQuest: www.bountyquest.com Information: Offers monetary rewards for prior art evidence that invalidates patents.
Copyright Clearance Center: www.copyright.com Information: Provides instant reprint permissions for articles from a wide variety of sources.
Free Patents Online: www.FreePatentsOnline.com Information: The site allows free patent searching, free patent PDF downloading, allows you to set up competetive intelligence alerts, and more. Great resource for patent searching, R&D, and market research.
Invalid Patents: www.bustpatents.com Information: Database of patents declared invalid.
Patents IBM:www.patents.ibm.com Information: Information on patents.
US Patent Office:www.uspto.gov/patft Information: Provides information on US-granted patents.
Software Patent Institute: www.spi.org Information: Database of prior art documents.
CRM Guru: www.crmguru.com Information: Site dedicated to discussing CRM products and services.
Harte-Hanks: www.harte-hanks.com Information: Site provides information on planned and current installations of CRM programs across across a spectrum of different markets.
Peppers and Rogers: www.1to1.com Information: Useful consultants site with resources and links on CRM issues.
SearchCRM.com: www.searchCRM.com Information: Content portal for the CRM industry.
Database Marketing Institute: www.dbmarketing.com Information: This site provides research and information on direct marketing.
Target Marketing: www.whoismailingwhat.com Information: This site allows you to search thousands of direct mail pieces by company,mailing category, mail date, mailer name, four-color, premium, self mailer, personalization and more.
Mailer Software: www.mailerssoftware.com/tips/index.htm Information: Site provides a wide variety of information on direct marketing.
Channel One: http://one.ie Information: Provides product information on eMarketing, eCRM, online publishing, marketing strategy along with extensive compilations of industry news, white papers and associations.
eBuyersGuide: www.e-buyersguide.com Information: Provides ratings of on-line shopping sites.
eMarketer.com: www.emarketer.com Information: Provides useful information on media buying and EDM.
Ecommerce-Guide: www.ecommerce-guide.com Information: Provides information about electronic commerce trends, promotions, and technologies.
Email Education Center: www.emaileducation.net Information: Site provides information about different EDM programs and strategies.
Email Results: www.emailresults.com Information: Site covers E-mail marketing.
Engage.com: www.engage.com Information: Provides information on E-marketing, emphasis on B2B though has some info on B2C.
MarketingSherpa: www.marketingsherpa.com Information: Site focuses on Internet marketing to different industries. Provides useful data on EDM tactics.
Netpreneur: http://netpreneur.org/email_mktg Information: Offers the AdMarketing Email Marketing guide which identifies different types of email marketing solutions. The Guide is free, registration/login is required(also free).
Online Community Report: www.onlinecommunityreport.com Information: Provides information on online community building and best practices.
Opt-Influence.com: www.opt-influence.com Information: EDM email newsletter ad network. Includes more than 1,000 email newsletters,totaling more than 106 million subscribers.
Find/SVP: www.findsvp.com 202 The Commons, Suite 608 Ithaca, NY 14850 Voice: 800.346.3787 or 800.965.4636 Fax: 607.275.9591 Information: Find/SVP produces broad consumer research, but also provides tracking data on top gaming titles.
The NPD Group: www.npd.com E-mail: info@npd.com 900 West Shore Road Port Washington, NY 11050 Voice: 516.625.0700 Fax: 516.625.2347 Information: The NPD Group is a major tracker of household buying habits, including games and interactive entertainment.
American Customer Satisfaction Index: http://www.theacsi.org Information: Site tracks tracks trends in customer satisfaction and provides benchmarking insights of the consumer economy for companies, industry trade associations and government agencies.
About Marketing: www.marketing.about.com Information: About's marketing resource center. Comment: Fairly useful, but not specific to software marketing.
Affiliates.Intellectua.com: http://affiliates.intellectua.com Information: Provides links and tool about affiliate marketing programs.
Association Central: www.associationcentral.com Information: Site provides information on a wide variety of professional associations.
Business Daily Review: www.businessdailyreview.com Information: Big portal of business publications, articles and topics. Site allows you to receive emails covering topics of interest to you.
Business Publications: www.bpubs.com Information: Very useful site that aggregates business articles from a variety of sources.
Catalog Age: www.catalogagemag.com Information: Provides information on cataloger market.
CensusScope: www.censusscope.org Information: Site is sponsored by the Social Science Data Analysis Network (SSDAN) at the University of Michigan. Provides a variety of tools, offers for investigating U.S. demographic trends.
CI Seek: www.ciseek.com Information: A search engine that provides competitive intelligence in different industries.
Cohorts: www.cohorts.com Information: This service divides the US population into 32 segments -- 13 representing married households, plus 9 single female segments and 8 single male segments. Each is labeled according to the most frequent actual first name in the group.
Competia: www.competia.com Information: Portal for business strategy professionals.
Corporate Information: www.corporateinformation.com Information: Provides extensive information on businesses.
Envirosell.com: www.envirosell.com Information: Specializes in examining consumer shopping behavior using a combination of in-store video recording, observation and customer intercept interviews.
EPodunk: http://www.epodunk.com Information: Site provides information on more than 25,000 real (not virtual) communities around the country.
Exportstrategies: www.exportstrategies.com Information: Provides information on export regulations; has a section encryption regulations.
Fidget.com: www.fidget.com Information: Provides a directory of online newsletters from a different variety of sources, including high tech. Comment: Useful.
Garage.com: www.garage.com Information: Offers a series of resources for software startups. Founded by Guy Kawasaki of Mac marketing fame.
Guerilla Marketing Online: www.gmarketing.com Information: Information on guerilla marketing. Comments: We now call this "viral" marketing.
Itpapers: www.itpapers.com Information: Site provides extensive links to different categories of white papers.
Hoover's Online: www.hoovers.com Information: Compay oover's provides detailed information about companies of all types. This service is used primarily by sales people for prospecting and pre-call research. Site charges three levels of subscription pricing.
HotData: www.hotdata.com Information: Provides up-to-date information on business and consumer names, addresses, phone numbers and more for $20 a month.
Iconocast: www.iconocast.com Information: Provides information on E-marketing and some data.
Ipower: www.boardroom.com Information: Provides Ipower, an interesting management system for soliciting ideas from your employees.
Intellectual.com: www.intellectua.com Information: Basically an online bookstore for E-books on industry topics. Some useful information.
Knowledge-at-Wharton: http://knowledge.wharton.upenn.edu/index.cfm?noid=yes&intro=yes Information: Wharton University research site.
KnowledgeStorm: www.knowledgestorm.com Information: IT-oriented site with information about services and products.
Knowthis: www.knowthis.com Information: Directory of general marketing resources.
Larry Chase's Web Digest for Marketers: www.wdfm.com Information: More of a direct marketer's tip and info site than a "Internet" site. Comments: Highly recommended. Provides very useful information nicely and simply packaged.
MarketingProfs.com: www.marketingprofs.com Information: Site provides marketing information provided by marketing professors from different universities.
MarketTools: www.markettools.com Information: Provides outsource surveys and research via Internet opt-in techniques (eSurveys). Claims to be able to provide reports in hours.
Moreover: http://w.moreover.com Information: Aggregates news stories into personalized newsletters.
MySimon.com:www.mysimon.com Information:A decent comparative shopping service. Comment: This site, and similar sites, are useful for pricing and positioning research and analysis.
Quirks.com: www.quirks.com Information: Site provides information on marketing research including case studies and job postings.
OSHA:w.osha.gov/oshstats/sicser.html Information: This link takes you a page where you can look up SIC codes by keywords.
RightNow: www.rightnow.com Information: Site provides extensive links to different categories of white papers.
Salary.com: www.salary.com Information: Site provides information on salaries in different industries.
Simba Information: www.simbanet.com E-mail: SIMBA99@aol.com Box 7430 Wilton, CT 06897 Voice: 203.834.0033 Fax: 203.834.1771 Information: Simba is a research company that is primarily focused on media-related research, be it publishing or Internet oriented.
Statistics: www.statistics.com Information: Great deal of, uh, statistical information on a wide variety of subjects/markets. Comment: $19.95 service to obtain specialized statistics is a bargain.
SurveySite: http://www.surveysite.com/ Information: SurveySite provides online market research and Web site evaluation. SurveySite offers a variety of research methods including E-mail surveys, online focus groups, Web-based surveys and Internet panel research.
Wand: www.wand.com Information: An extensive trade directory with listings of over 60,000 products and services. Available in 16 languages, this service connects buyers and sellers from nearly1 million companies and 165 countries.
Webopedia: www.webopedia.com Information: Provides information about computer products and services.
Websters Online: http//webstersonline.com Information: Site allows for you to search for businesses by SIC and NAICS codes.
TheyRule: www.theyrule.com Information: Weird but informative site that shows you which corporate bigwigs sit on each other boards. Need Flash Five to view.
Govspot: www.govspot.com Information: Portal to state, local, and federal sites. Comment: Incredibly useful if you are contemplating government sales.
World Chambers: www.worldchambers.com Information: Site lists chambers of commerce worldwide.
BlueSky: www.blueskyinc.com Information: Focuses on international marketing research.
EuroperProfile: www.europeprofile.com Information: Site provides wide variety of information on European markets.
Inomy: www.inomy.com Information: Provides information on Indian internet economy.
MarketingFile.com: www.marketingfile.com Information: UK-based focused list broker. Comment: Site also provides useful info on UK DM response rates and trends.
Marketing Law UK: www.marketinglaw.co.uk Information: Site provides legal information on and brand lawissues, national and international case reports, previews of up-and-coming legislation affecting marketing, plus legal checklists and template agreements.
Marketing North America: www.marketingnorthamerica.com Information: Site covers Canada and US. Covers advertising, associations, creative services, DM, market research, publications, promotions, trade shows and events, jobs and Web marketing.
Profile Canada: www.profilecanada.com Information: Provides subscribers with key information for businesses that want to market to or contact Canada's largest 40,000 businesses.
Adventive: www.adventive.com Information: Site provides a series of forums and links on a variety of E-marketing topics and technologies. Offers a "thingie" called the "ad meter" which is supposed to measure the growth of Ecommerce.
Comment: Good complement to our soon-to-be released "Depresso Meter," which measures the number of dot coms that have collapsed.
AllNetResearch.com: www.allnetresearch.com Information: Resells Internet research from a variety of sources.
BtoB Online: www.btobonline.com Information: Provides information on costs for various aspects of E-commerce, web site development, etc.
BizWits.com: http://www.bizwits.com Information: Site focuses primarily on E-books.
CyberAtlas http://cyberatlas.internet.com/ Information: A reference site. Provides free research data on web use. Very useful for high-level planning.
comScore: www.comscore.com Information: Provides E-commerce information and data.
eMarketer: www.emarketer.com Information: Provides free emarketing information as well as a subscription based service.
Emerging Interest: http://www.emerginginterest.com Information: Site d dedicated to Internet advertising and marketing. Much focus on "rich" media and similar technologies.
Global Reach: www.glreach.com Information: Site dedicated to reaching international markets.
Greenfield Online: www.greenfieldcentral.com Information: All research is supposed to be based on Internet data and programs. For instance, FocuChat allows a company to conduct focus groups via the Interent.
GVU Center, College of Computing Georgia Institute of Technology: www.gvu.gatech.edu/user_surveys/ Information: Useful site with links to wide variety of Internet statistics based on surveys.
I-advertising: www.i-advertising.com Information: Discussion list that focuses on Internet marketing.
InfoScavenger: www.infoscavenger.com Information: Site provides various Internet marketing tips, some research, and access to the usual array of search engine pointers, affiliate label links, and related items.
Internet Archive Wayback Machine: www.archive.org Information: Archival site of the Internet tracking sites since 1996. Enter a URL to view past versions.
Internet Marketing Center: www.marketingtips.com Information: Provides an array of Internet marketing info.
Internet Marketing Focus: www.internetmarketingfocus.com Information: Site provides extensive info in Internet marketing.
Internetmarketingindex: www.internetmarketingindex.com Information: Aggregator site with links to other marketng sites.
Internetnews.com: www.internetnews.com Information: Provides daily information on Internet advertising, marketing, new sites, and promotions.
Marketing Experiment: www.marketingexperiments.com Information: Site publishes reports on different marketing and online marketing programs. Cost is $20 per month.
NUA Internet Surveys: www.nua.ie/surveys/index.cgi Information: Provides survey information on a wide variety of topics, including high tech.
Netscoreonline: www.netscoreonline.com Information: Internet traffic measurement service.
On Line Advertising Discussion List: www.o-a.com Information: This site runs a discussion group that focuses on online advertising. Comment: Discussions tend to be very gloomy lately.
Participate.com: www.participate.com Information: Site focuses on community building.
RAIN: www.kurthanson.com Information: Site covers issues concerning Internet radio outlets.
StatMarket: www.statmarket.com Information: Site provides daily snapshotsand historical trends on browsers and operating systems, mostinstalled plug-ins, top referring search sites, top ISPreferrals, the most wired time zones and much more. Info can be viewed by globally, by country or by category. Comment: Info derived from Hitbox web tracking system. Subscription service is pricey.
University of Michigan Statistical Resources: Http//www.lib.umich.edu/libhome/Documents.center/stats.html Information: Site links to wide of statistical information on a wide variety of topics/interests.
RealCorporateLawyer.com: www.realcorporatelawyer.com Information: Sponsored by RR Donnelly Financial, this site provides legal information on topics such as online voting and polling.
Ad-Rag.com: www.ad-rag.com Information: Site discusses advertising ideas and stories.
Colloquy: www.colloquy.com Information: Provides information on "loyalty marketing." Provides case studies, results data by industry, book reviews and a fully searchable archive dating back to 1990. Paid service.
Frederick F. Reichheld: www.loyaltyeffect.com Information: Web site of Fred Reichheld author of "The Loyalty Effect." Book deals basically with the impact of installed base marketing on profitability.
Marketing Teacher: www.marketingteacher.com Information: Site provides online marketing tutorials. Topics range from segmentation, targeting and positioning to PEST Analysis, SWOT Analysis, Ansoff's Matrix, the Boston Matrix and Bowman's Strategy Clock.
Retail Software Advice: www.softwareadvice.com Information: Retail Software Advice is a free resource designed to match prospective retail software buyers with the right technology for their businesses.
Applied Computer Research: www.acrhq.com Information: Publishes the Directory of Top Computer Executives, the Computer Literature Index, and a variety of publications on the management of information technology.
Corante: www.corante.com Information: Technology-oriented site with some interesting blogs.
Dataquest www.dataquest.com 251 River Oaks Parkway San Jose, CA 95134-1913 Voice: 408.468.8000 Fax: 408.468.8045 Information: Dataquest is a large research company covering a huge range of markets with strong overseas surveys. Dataquest's focus is on installed base of hardware and future platforms.
Computereconomics: www.computereconomics.com Information: IT-oriented research site.
Forrester Research: www.forrester.com 1033 Massachusetts Avenue Cambridge, MA 02138 Voice: 617.497.7090 Fax: 617.868.0577 Information: Forrester covers a broad range of technology topics including online numbers, hardware installed base, and more.
Gartner Group: www.gartner.com Information: The largest research firm in the business; oriented towards IT.
International Data Corp: www.idc.com 5 Speen Street Framingham, MA 01701 Voice: 508.872.8200 Fax: 508.935.4015 Information: IDC does many reports on hardware trends,emerging software trends, and installed bases.
IT Conversations: www.itconversations.com Information: IT conversations are recorded (MP3 audio) interviews with the movers, shakers, and gurus of information technology. They're a new production of RDS Strategies LLC. Require an MP3 desktop player to listen to.
Joel on Software (Fog Creek Software): http://joel.editthispage.com/ Information: Software marketing from a developer's standpoint. Comment: A must bookmark and read!
PC Data: pcdata@aol.com 11260 Roger Bacon Drive, Suite 204 Reston, VA 22090 Voice: 703.435.1025 Fax: 703.478.0484 Information: PC DATA provides extensive data on PC retail sales. It covers 50 percent of the market and produces a number of quality reports. Call for samples and a list of prices. Voice: 800.481.1212 Fax: 212.780.6075
SoftwareCEO: www.softwareceo.com Information: Aggregates many non-commercial links, including financial, Q&A, legal, as well as marketing.
TechWeb.com: www.techweb.com Information: A CMP site that provides topical information on high tech goings one.
The Dominance Factor: www.dominance-factor.com Information: Advertising/marketing marketing portal.
The Yankee Group: www.yankeegroup.com Information: Important second-tier firm. E-mail: info@yankeegroup.com 200 Portland Street Boston, MA 02114 Voice: 617.367.1000 Fax: 617.367.5760
Consulting Times: www.consultingtimes.com Information: Site dedicated to the business aspects of the Open Source world.
Capterra:www.capterra.com Information: Software evaluation site.
BitPipe: www.bitpipe.com Information: IT-oriented site.
GoCertify: http://gocertify.com Information: Comprehensive resource for computer certification information, covering hundreds of IT certifications. Get certification descriptions, costs, requirements, perks, contact information, training, practice tests, and more.
Softdatabase: www.softdatabase.com Information: Provides channel and product information on world wide basis. Emphasis is on B2B and enterprise-class software. Comments: An invaluable site, and unique. We strongly recommend you bookmark it immediately.
SoftSearch.com: www.softsearch.com Information: Paid searchable database of software titles and developers. Prices range from $100 to $300 for reports. Comment: Very very useful site for both IT and publisher looking to understand the competitive landscape.
TechTarget: www.techtarget.com Information: Portal site designed for IT folks looking for information on products and technologies.
The Software Network: www.thesoftwarenetwork.com Information: The Software Network is a comprehensive online directory of business software & enterprise software solutions. Search, research & contact hundreds of top software solutions from one location. Our goal is to help enterprise software buyers to streamline the process of finding, researching and qualifying software vendors, while providing software vendors with an audience of qualified prospects.
SatireWire: www.satirewire.com Information: Funny site that likes to take on everything. Comment: OK, this is not REAL research. Get it? It's SATIRE. In other words, if you are being mentioned on this site, or your competition is, you are doing something wrong or it's just not your day!
Valley of The Geeks: www.valleyofthegeeks.com Information: Humor, information and penetrating insights from Zack Urlocker! Comment: Bookmark this one.
Amplitude Research: www.amplituderesearch.com Information: Amplitude Research conducts online surveys with domain expertise in surveys of technology professionals using its own online panel.
InvestmentAngel Investor News: www.angel-investor-news.com Information: Web site with information on private investment resources.
Barnes & Noble Inc: www.barnesandnoble.com E-mail: info@barnesandnoble.com 122 Fifth Avenue New York, NY 10011 Voice: 212.633.3300 Fax: 212.675.0413
Hasting Books, Music, and Video Inc. 3601 Plains Boulevard, Suite 1 Amarillo, TX 79120.5350 Voice: 806.376.2300 Fax: 806.374.0093
Multiple Zones International, Inc: www.zones.com 707 South Grady Way Renton, WA 98055.3233 Voice: 425.430.3000 Information: Publishes catalogs for the PC, Mac, and educational markets.
Micro Warehouse, Inc: www.microwarehouse.com Online Services 1720 Oak Street Lakewood, NJ 08701 Voice: 800.397.8508 Fax: 732.942.2502 Information: MicroWarehouse includes Mac, PC, and Data Warehouse. They are the largest catalog reseller of Mac products. Now part of CDW.
PC Connection, Inc: www.pcconnection.com Information: Famous for its raccoon mascots, PC Connection is considered the most influential of the catalog resellers. Comments: As befits a star, the company has a reputation of being difficult to approach. Their primary interest is in selling established products.
Programmer's Paradise: www.pparadise.com 1157 Shrewsbury Avenue Shrewsbury, NJ 07702.4321 Voice: 732.389.8950.7393 Fax: 732.460.9319 Information: Caters to programmers, database developers, corporate developers. A principal reseller targeting the software developer's market. Contact: Jeff Largiader, Vice President of Marketing
Note: This area of software reselling is in constant flux. Attempt to tie all discounts, margins, and promotional programs directly to reseller performance.
Amazon.com: www.amazon.com Information: Now sells everything, make money on almost nothing except books, CD, and, yes, software.
Buyonet: www.buyonet.com Information: Seattle-based (HQ in Sweden).
CDW: www.cdw.com Information: Focuses on the small to mid-sized IT buyer.
Chumbo: www.chumbo.com Information: Primary focus is consumer market.
Buy.com: www.buy.com Information: Major pioneer in serious trouble.
Outpost.com : www.cyberianoutpost.com Information: Formerly Cyberian Outpost. Now owned by Fryes.
Digiconcepts: www.digiconcepts.com Information: In business as an Internet-only firm since 1995.
Digital River: http://www.digitalriver.com Information: Major powerhouse among online-only resellers.
Intraware: www.intraware.com Information: Specializes in ESD reselling of enterprise-class applications; also sells SubscribeNet for electronic software updating and ELD tracking.
Insight: www.insight.com Information: Catalog-style reseller.
MBAWare: www.mbaware.com Information: Retailer of specialized, high-quality, off-the-shelf business software for finance, accounting, marketing, sales, human resources and business intelligence.
Shaman: www.shamancorp.com Information: Specializes in searching software sites for upgrades and distributing them to corporate customers.
The Distribution Network: www.tdninc.com Information: MR firm. Will act as a sales force for hire for your software product.
Channel Sources: www.channelsources.com Information: Well-known and respected MR firm. Highly recommended by Softletter.
Best Buy, Inc: www.bestbuy.com E-mail: info@bestbuy.com 7075 Flying Cloud Drive Eden Prairie, MN 55344 Voice: 612.947.2000 Fax: 612.947.2422
BJ'S Wholesale Club, Inc: www.bjswholesale.com E-mail: info@bjswholesale.com One Mercer Road Natick, MA 01760 Voice: 508.651.6500 Fax: 508.651.6114
Circuit City: www.circuitcity.com E-mail: info@circuitcity.com 9950 Mayland Drive Richmond, VA 23233 Voice: 804.527.4000 Fax: 804.527.4194
Costco/Price Club: www.pricecostco.com E-mail: info@pricecostco.com 999 Lake Drive Issaquah, WA 98027 Voice: 425.313.8100 Fax: 425.313.8103
Wal-Mart/Sam's Club: www.wal-mart.com E-mail: cserve@wal-mart.com 702 Southwest Eighth Street Bentonville, AR 72716-8611 Voice: 501.273.4000 Fax: 501.273.1917
CompuUSA, Inc: www.compusa.com Information: The only computer superstore left standing; has de-emphasized its focus on software. 14951 North Dallas Parkway Dallas, TX 75240 Voice: 972.982.4000 Fax: 972.982.4276
Fryes: www.frys.com
Information: Fry's home page.
J&R Music World: www.jandr.com Information: Their store in the heart of New York City's Wall Street is one of the most heavily trafficked in the world. Comment: Not every J&R store meets the superstore profile, but their Wall Street and Queens locations in NYC do. A fairly easy company to deal with if your product appeals to them.
Electronics Boutique, Inc: www.ebworld.com E-mail: feedback@ebworld.com 931 South Matlack Street West Chester, PA 19382 Voice: 610.430.8100 Fax: 610.430.6574
Inacom: www.inacom.com 10810 Farnam Drive Omaha, NE 68154 Voice: 402.392.3900 Fax: 402.392.7214 Information: Inacom subsidiaries include Valcom and Inacomp.
Sell Us Your Software: www.SellUsYourSoftware.com Information: Software liquidator. Comment: Where your software flops go to die.
OpSource:www.opsource.com Information: Company offers infrastructure as well as business consulting for SaaS companies. Pricing is “success based,” i.e. you are charged a percentage of each transaction “unit.”
rPath: www.rpath.com Information: Allows software companies to package the underlying OS and their application into an application “appliance.” All configuration and maintenance is handled from a browser interface. rBuilder system used to package applications is Linux-based.
SmartOnline: www.SmartOnline.com Information: Provides a wide variety of online sevices useful to a startup.
Cognos: www.cognos.com Information: Offers market leading business analysis and visualiztion tools. Comment: Highly recommended.
Math Marketing: www.mathmarketing.com/sales-funnel-calculator Information: Site provides "A free sales funnel calculator to help people estimate their marketing success. It calculates how many sales you can generate from a given number of prospects, or alternatively, how many prospects you need to achieve a given number of sales."
Hugh Chou's Financial Calculators:www.hughchou.org Information: By no means a fancy site, but a very useful collection of financial calculators.
MarketWare Technologies, Inc: www.marketware-tech.com Information: Publishes ROIit!, a software product that analyzes...ROI. Comment: Worth a look.
Phormion: www.phormion.com Information: Offers a series of tools and services that allow you to create price and value models to justify your cost to a potential customer. Used to be called SilentP.
Comergent: www.comergent.com Information: Channel management system.
Partnerware.com: www.partnerware.com Information: Provides both a desktop and web-based channel management product for high tech companies. Costs start at about 100k for a basic package.
Orasi Software: www.orasi.com Information: Publishes IdeaScope, a customer feedback application. Increases product acceptance and customer loyalty by ensuring that customer needs are better understood and implemented.Easily elicit insight from internal and external customers to achieve buy-in. Balance requested features and make objective decisions. Earn customer loyalty. Increase adoption rates. Email: info@orasi.com Contact: Mark Lewis, VP Sales Voice: 678.819.5300 Fax: 678.819.5301
CoLinear Systems: http://www.colinear.com/ Comments: Publishes a direct marketing and response fulfillment program.
Octane: www.octane.com Information: Offers a series of "IRM" tools via the browser.
SellMoreNow.com : www.sellmorenow.com Information: Links and reviews of SFA and CRM products.
Tigerpaw Software: www.tigerpawsoftware.com Information: Provides CRM services targeted at high tech companies.
Contract Edge: www.contractedge.com Information: Software product that you download and use to modify 16 master contracts included with the program.
Digicontracts: www.digicontracts.com Information: Browser-based system for creating legal documents and forms online.
FindForms: www.Findforms.com Information: Very useful site that allows you to search for a wide variety of legal forms. Both free and paid databases of forms available.
Jurifax: www.jurifax.com Information: Provides a large selection of standard corporate contracts you can download for #35 each; bundles are available.
Logiforms: www.logiforms.com Information: Site allows you to create HTML forms for your web site.
Proposal Kit: www.proposalkit.com Information: Site provides forms and spreadsheets for developing web site development proposals.
QuickForm Contracts: www.quickforms.net Information: Online service you use to create a contract or agreement for the computer or Internet indusries. Costs $20 per contract.
Agilis Software:www.easylicenser.com Information: Provides EasyLicenser, a flexible, low-cost license manager for Java, C/C++ and VB programs.
Aprimo, Inc: www.aprimo.com Information: Offers the Aprimo Marketing exchange service.
ePosal: www.eposal.com Information: ePosal is an on-line sales proposal creation, distribution and tracking system. The system allows the sender to when your proposal was opened, which pages were read and in what order.
Campaigner: www.campaigner.com Information: Offers a series of browser-based marketing services, including EDM, clipping services, online directory of marketing services, etc.
Marketitright: www.marketitright.com Information: Site offers a wide variety of hosted marketing planning and ROI calculators. Comment: Appears it could be very useful.
MPlans.com: www.mplans.com Information: Site provides a variety of marketing plans.
MyWorkTools: www.myworktools.com Information: Site provides a wide variety of different business documents, spreadsheets,presentations, databases and applications.
Business Resource Software: www.brs-inc.com Information: Publishes Business Insight, an excellent marketing strategy analysis tool.
Runademo: www.runademo.com Information: Online system optimized for providing remote software demonstrations of software. Profiled on this site.
Digitchat: www.digichat.com Information: Live Java-based chat system.
Encounter:www.e2c.com Information: Provides standard audio conferencing tools combined with meeting scheduling, automatic invitation management and on-line data collaboration tools.
EasyConference: www.easyconference.com Information: When you register at this site you and up to 29 other peoples can conduct freeteleconferences (each conferee pays the normal long distanceor local rate to call the service). After you register you receive your own personalconference number and the number is good for conference calling throughout the U.S.
Linktivity: www.linktivity.com Information: Roll your own web demo program. Requires dedicated server, Java support for your browser.
Netbriefings: www.netbriefings.com Information: Offers hardware/software presentation and web casting products.
Presentersonline: www.presentersonline.com Information: Useful site with tips and resources on Power Point presentations.
Raindance: www.raindance.com Information: Raindance combines your phone and computer to provide easy to use web conferencing tools.
WedDemo: www.sparta.com Information: Hardware/software solution. Cost is about $4K.
WebEx Inc: www.webex.com Information: Provides an online "demo" and meeting room service. Comments: Can be very useful.
Turbo Demo: www.turbodemo.com Information: Software allows you to create small quick loading online demos.
Exigen: www.exigen.com Information: Provides professional services lead and account management software.
Address Grabber: www.egrabber.com Information: Incredibly useful utility that allows you to grab an E-mail address from a text block and automatically insert it into a datafile.
Ad Cracker: www.adcracker.com Information: Interesting site that helps you "brainstorm" an online ad.
Edith Roman Calculators: www.edithroman.com Information: Provides ROI, change of address, and response rate calculators.
Larry Chase CPM calculators: www.wdfm.com/advertising.html Information: Allows you to calculate CPM costs.
NetLert: www.Netlet.com Information: Secure Internet chat system you can purchase for your company. Comment: You DO realize that ICQ, IM, and similar systems are completely wide open?
Sloganalysis: http://www.adslogans.co.uk/sloganalysis/sloganalysis.html Information: Fun little service that rates your slogan(s).
Spheresoft: http://www.spheresoft.com Information: Calculates the distance between addresses stored in Microsoft Excel. Distances are calculated "as the crow flies" (not by actual driving distances) and are provided in miles. You can also get a list of zip codes that lie within a given distance of a target zip code. This tool is ideal for direct marketers and salespeople who keep lists of customers and potential customers in Excel and who want to segment this list geographically. For instance, you can quickly sort your list by distance from your office, prepare a mailing to everyone within a 10 mile radius, or get a rough idea of how long it will take to travel to a particular customer.
Sunbelt Software:http://www.sunbelt-software.com
Information: Sunbelt publishes Ninja Email Security. Antispam, Antivirus, SMART attachment filtering and more. Award-winning product for Microsoft Exchange server Voice: 727-562-0101 E-mail: sales@sunbelt-software.com
Time and Date: http://www.timeanddate.com Information: Useful site for the constant traveler. Site contains a wide variety of clocks, area codes and map coordinates.
XE: www.xe.com Information: Quick, easy-to-use currency converter.
Customer Centric Systems:www.customercentricsystems.com Information: Founded by Mike Bosworth, "Father" of solution selling. Company provides sales training for companies in the enterprise software markets. E-mail:MBosworth@customercentricsystems.com Contact: Mike Bosworth 2055 Seaview Ave Del Mar, CA 92014 Voice: 858.350.5570
Intellworks, Inc:www.intellworks.com/. Information: Provides live sales call training for the high-tech Industry. E-mail:rslavine@intellworks.com 210 Concerto Drive, 2nd Floor Oak Park, CA 91377-5583 Voice: 1.818.991.6487
Downloadtrial: www.downloadtrial.com Information: New site focusing on trialware distribution.
FileDistributor.com: www.filedistributor.com Information: This site offers offers publishers "a one-stop-solution for software distribution. Concentrate on your software development and while we take care of the rest." The site will packagee and upload your software package to over 300 of the major shareware and tryware sites. Contact: Ariel Chew
21st Software Corp: http//:21stSoftware.com Information: E-Distributor and publisher of games, educational, office and software. Voice: 425.823.9617 Contact: Clara Reaume
Gled.com: www.gled.com Information: Focuses mainly on hardware, but possibly a choice for a software publisher looking for hardware bundling opportunities.
Ingram Micro, Inc: www.ingrammicro.com E-mail:info@ingrammicro.com 1600 East St. Andrew Place Santa Ana, CA 92705 Voice: 714.566.1000 Fax: 714.566.7733
Navarre Corporation: www.navarre.com E-mail: info@navarre.com 7400 49th Avenue North New Hope, MN 55428 Voice: 612.535.8333 Fax: 612.533.2156
Tech Data Corporation: www.techdata.com E-mail: info@techdata.com 5350 Tech Data Drive Clearwater, FL 34620 813.539.7429 Information: Tech Data has overtaken Merisel to become the number two company in international high-tech distribution. They have traditionally been more adventuresome and more open to new opportunities.
Xcel Software Source Distribution: www.xcel.on.ca Information: Services the independent channel of retail computer stores, VARs and computer consultants, and some non-traditional retailers as well. Distributes games, edutainment and educational titles as well as application products, both frontline and closeout. Product line predominantly English but also carries some French products as well as supports a network of Mac resellers. Contact: jason@xcel.on.ca 6165 Kennedy Rd Mississauga, Ontario L5T 2S8 Voice: 905-564-9235 x 227 Fax:905-564-3066
Multimicro 9393 L-H Lafontaine Anjou, QU H1J 1Y8 Canada Voice: 514.354.3810
Pinnacle Trade Show Displays: www.pinnacledisplays.com Information: Provides portable trade show displays and exhibit booths with full-size custom printed panels produced from your graphic design.
Face-to-Face Connect: www.f2fconnect.com Information: Provides "truck tours" for high technology companies. Service allows company to literally pull up to the client's front door with all the equipment, tools and information needed to get the message across and come closer to a sale. Contact: Linda Kazares E-mail: lkazares@earthlink.net
COMDEX: www.comdex.com Information: The trade show legend is currently on (probably) permanent hiatus. This listing will stay up in deference to history.
RetailVision: www.retailvision.com Information: Major specialty show for the software and computer industry. Designed to bring publishers and vendors together with the channel to discuss new products and distribution opportunities.
Shareware Industry Industry Conference: www.sic.org Information: Covers business of shareware, for both newcomers and industry leaders. E-mail: egr@risoftsystems.com Shareware Industry Awards Foundation Voice: 401.767.3106
ScheduleEarth: www.scheduleearth.com Information: Useful site that allows you to search for seminars and trade shows by various categories.
SIGGRAPH: www.acm.org Association for Computing Machinery 1515 Broadway, 17th Floor New York, NY 10036 Voice: 212.869.7440 Fax: 212.944.1318 Information: Graphics
Silicon Graphics Forum: www.sgi.com E-mail: info@sgi.com Silicon Graphics 2011 North Shoreline Boulevard Mountain View, CA 94043 Voice: 415.960.1980 Fax: 415.961.0595 Information: Hardware development, operating systems, graphics, Java, VRML, Web development, digital media, content creation, supercomputing, enterprise computing
TSSN: www.tssn.com Information: Provides comprehensive information on trade shows in various industries.
Gap Enterprises: http://www.gapent.com/seminars/trade_shows_faq.htm Information: Marketing site with useful info on tradeshow attendance.
Goldenquest:http://www.goldenquest.com Information: Sells the Golden Timps for Maximizing Trade Show Results, a $159 CD ROM-based course.
Tradeshow Week: www.tradeshowweek.com Information: Provides timely info AND data on which trade shows and unions are most likely to stick it to you.
BulkRegister: www.bulkregister.com Information: Provides bulk registration of domains.
Cheap-DomainRegistration.com: www.Cheap-DomainRegistration.com Information: Sells domain names for only $8.75 with no hidden fees.
DomainNotes.com: www.domainnotes.com Information: Contains information about domain news and articles.
GeekPhilosopher.com: www.geekphilosopher.com/GeekPhilosopher.com/defaultBP.aspx Information: Offers affordable domain names and provides bulk registration services.
Godaddy.com:www.godaddy.com Information: Offers good deals on domain registration.
Not Recommended:
Register.com: www.register.com Information: Competitor to Internic for domain registration. Comments: A very sleazy bunch. Will refuse to adjust your billing if you make a mistake registering your domain name. We have also received complaints of cybersquatting by the firm.
Adbutler: www.adbutler.com Information: Ad management system.
ADtagger: www.adtagger.com Information: Ad service company that highlights its extensive reporting capabilities.
Burst Media: www.burstmedia.com Information: Ad service firm. Comment: We have heard favorable comments about this company.
DoubleClick: www.doubleclick.com Information: Main claim to fame is its patented "Dart" technology. What is Dart? Hard to tell from the site. Comment: Got themselves in hot water a while back after telling the world they were going to match up your web site cruising with your address.
Promotionstat: www.promotionstat.com Information: This service states it can track pre- and post-click banner campaign activity.
Adcycle: www.adcycle.com Information: Script-based ad server system.
Ad Tracking: www.ad-tracking.com Information: Very useful site that reviews and discusses ad tracking programs.
Advertising.com: www.advertising.com Information: Conversion tracking and optimization service that automatically, and in real-time, analyzes campaign data and adjusts to achieve the media buyer's objectives.
DigitalWork.com: www.digitalwork.com Information: Provides web advertising and EDM services. Offers some starter programs useful for getting your feet wet.
ValueCLick Media: http://www.valueclickmedia.com
Matchcraft: www.matchcraft.com Information: Site allows advertisers and publishers to broker deal, CPC, CPM, CPA; Matchcraft serves ads.
Spinbox: www.spinbox.com Information: A fixed price ad server.
Sticky Networks: www.stickynetworks.com Information: Develop "stickies," banners that allow a user to see multiple products within the "sticky."
Unicast: www.unicast.com Information: Offers an ad transmission system that downloads ads into the user's browser cache. Ads play only when the user is idle.
United Virtualities: www.unitedvirtualities.com Information: Creates DHTML banner ads called "shoshkeles."
Zedo: www.zedo.com Information: Ad server system that allows a surfer to pick from a series of channels from within an ad.
Affiliate Money Makers: www.affiliatemoneymakers.com Information: Contains useful info on affiliate programs Comment: Dig that retro 1981 IBM monochrom monitor green text on black background look!
Adbility: http://adbility.com Information: Provides review information on some affiliate programs.
Associate Programs: http://associateprograms.com Information: Directory of reviews, information, and resources on affilliate programs.
CashPile: www.cashpile.com Information: Evaluates over 700 different affiliate label programs. Comment: If you are considering implementing this type of program, this is a useful starting point.
ClickBank: www.clickbank.com Information: This site provides a service that allows a online seller to automatically pay sales commissions to any other online business/affiliate that refers a paying customer.
Conjunction Junction: www.cj.com Information: Affiliate label service. Site contains useful info on the topic.
Kowabunga: www.myaffiliateprogram.com Information: Popular affiliate label/tracking program.
Lifetime Commissions: www.lifetimecommissions.com Information: Provides information on various affiliate programs and sites.
ReveNews: www.revenews.com Information: Site covers developments in affiliate label publishing.
Agency.com: www.agency.com Information: Measures sites in terms of ease of use, branding, content, and functionality. Comment: Currently, this service is free. And, if your index rating is poor, Agency will be glad to fix your site, for a price, of course.
Altertsite: www.alertsite.com Information: Provides several web site performance and analysis tools.
Adaera LLC: www.adaera.com Information: Provides online marketing consulting and services including web analytics, search engine optimization and usability studies.
Antsoft: www.antssoft.com/conversiontrack/index.htm Information: Publishes ConversionTracker, a software product that analyzes your web log and generate professional reporst on visitor conversion ratio. Evaluates effectiveness of advertising campaigns including PPC keyword, banner and email accurately.
Bobby: www.cast.org/bobby/ Information: This site allows you to test your web site for usability by the disabled.
DataSage: www.datasage.com Information: Publishes DataSage software, a data mining and transaction analysis tool.
ErgoLight: http://www.ergolight-sw.com Information: Provides usability testing for your web site.
Ipro: www.ipro.com Information: Provides the NetLine service. This system continuously measures your Web traffic and delivers daily results directly to your computer desktop. Monthly fees start around $1K.
Marketleap: www.marketleap.com Information: A visibility index that allows you to measure your website's visibility on the web by counting up all the links to your site. Site rates your link visibility from "limited presence," to "contender", "player" and "900 lb. gorilla.
Marketwave: www.marketwave.com: Information: Publishes Hitlist, a series of e-business analysis tools intelligence software products. Hit List reports behavioral data about web visitors, such as who is visiting, what content they access, where they came from, and why they purchase. The knowledge gained from Hit List can be used to measure return on investment (ROI) of marketing campaigns and make better on-line business decisions.
MediaMetrix: www.mediametrix.com Information: Information: Large, expensive service providing extensive web site analysis. Their "Top 50" report one of the Internet's staples.
Webalizer: http://www.mrunix.net/webalizer Information: Free, open source log file analyzer.
Nielsen Co: www.nielsen-netratings.com Information: The TV guys come to the web. Comments: Engaged in a marketing struggle with Media Metrix.
Openwebscope:www.openwebscope.com Information: Attractively priced site log analysis software.
Primary Knowledge: www.primaryknowledge.com Information: Offers a series of ASP-based modules for advanced web site marketing, sales, and financial analysis. Strong emphasis on EDM.
ServiceMetrics: www.sitemetrics.com Information: Information: Offers PerformanceWatch and AudienceWatch to provide continuous site monitoring. Offers CompetitiveEdge to compare site performance. Comment: Max Headroom comes to the Net.
Statomatic: www.statomatic.com Information: Very reasonably priced log file analysis program. Summary reports can be requested for any time period, not just specific weeks or months like in many other stats programs.
Superstats: www.superstats.com Information: Offers log-file analysis service for $19.95 per month.
Validator: http://validator.w3.org/ Information: Allows you to test your site for adherence to W3C HTML and XHTML.
Veridiem: www.veridiem.com Information: Offers a series of ASP-based modules for advanced web site marketing, sales, and financial analysis.
WebTrends: www.webtrends.com Information: Publishes WebTrends Log Analyzer. Leading log site analysis and reporting product.
Write Type Associates, Inc. E-mail: fullgail@megahits.com 78 Bartram Avenue Bridgeport, CT 06605-3101 Voice: 203.384.9996 Fax: 203.368.6379 Contact: Gail Ostrow, President Information: Provides web site needs analysis, review, design, and implementation services.
WebPagesThatSuck: http://www.webpagesthatsuck.com/ Information: Critiques (rather harshly!) different web sites. Comment: If you end up featured here, look at it as a learning experience.
ClickBank: www.clickbank.com Information: Provides an online content management service. ClickBank has a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. No monthly fees, accepts all major credit cards.
Content Exchange: www.content-exchange.com Information: Site for finding and trading cotent.
Interactive Tools: www.interactivetools.com Information: This site offers web content management software systems, including real estate, auto and news management systems, free CGI Perl scripts, web publishing software and more. Contact: Luke Holzken
Idetix: www.revize.com Information:Publishes Revize, a web-content managementsystem.
Moreover: www.moreover.com Information: Provides free content based on keyword profiles.
Vibrantmedia: www.vibrantmedia.com Information: Provides IT-related content.
Cybervillage: www.cfdev.com Information: provides components/plugin level software for developers of Web-based solutions in ASP, ASP.net, CF, JSP, PHP with newer languages and tools added weekly. Many of these tools are free.
The Firm List: www.firmlist.com Information: Directory of web design firms.
Free Web Tools: www.freewebtools.com Information: Provides a wide variety of useful scripts and tools for your web site.
FindTutorials.com: www.findtutorials.com Information: Provides training and tutorials on a wide variety of topices, including Web marketing to Flash, Javascript, and Visual Basic.
Kscripts: www.kscripts.com Information: Useful script site.
Pixelmedia.com www.pixelmedia.com Information: Provides high quality web design services. Comments: They build nice looking stuff. Contact: Allison Roberts
Propellor: www.Copilot.com Information: Provides web site design, marketing, and some game-type enhancements.
RichTextBox: www.richtextbox.com Information: Allows you to add the ability to edit formatted text to your ASP.NET web site. By using the RichTextBox™ server control your site visitors have access to a full-featured text editor that has bold, italic, underlining, bullets, styles, font formatting, image insertion, hyperlinks, and more.
The Spot for Web Site Builders: http://thespot.i-depth.com/ E-mail: kristi@on-the-net.com Contact: Kristi Stone Comment: A first-class site for information on web development, advertising, PR, E-commerce and marketing.
WebMasterWorld:www.webmasterworld.com Information: News and discussion resource for Webmasters.
Web500.com: www.web500.com Information: Browser-based system for creating web sites.
TheFreeSite: www.thefreesite.com Information: Wide selection of various free utilities that may prove useful. Comment: For the software publisher on a budget.
Thunderstone: www.thunderstone.com Information: Provides the Webinator, a free tool to create and provide a high quality retrieval interface to collections of web documents no matter where they reside.
WillMaster: www.willmaster.com Information: Provides a wide variety of CGI scripts for your web site.
Artificial Life: www.artificial-life.com Information: Allows you to add a natural language search engine to your web site.
Babylon: www.babylon.com Information: Translation services for your web site.
VOConline: www.voconline.com Information: Web-based Feedback Management ServerTM (FMS) platform integrates customer feedback into the development process, enabling companies to increase market acceptance and lower technical risk when introducing new or enhanced products and services.
EGroups: www.egroups.com Information: Allows you to add forum capabilities to your web site.
Fusionbot: www.fusionbot.com Information: Allows you to add search capabilities to your website. Free (basic package)
Flashkit: www.Flashkit.com Information: Site provides extensive information on Flash development.
Freefind: www.freefind.com/ Information: Provides a free search engine for a web sites. Free service requires an add being posted on your site.
Free Translation: www.freetranslation.com Information: Site provides free translation service for your web site. Comment: While very useful for small bits of text, do not rely on these services for critical collateral. There's only so much they can do.
fourthchannel: www.fourthchannel.com Information: Develops turn-key electronic catalogs for standalone or integrated use.
GLOBZ.NET: http://www.globz.net Information: Site provides 3-D objects for web pages.
HTML Goodies: www.htmlgoodies.com Information: Provides different scripts including an easy-to-use shopping cart.
I-depth: www.i-depth.com Information: Provides a series of CGI enhancements for your web site, including banner management, forms, chat, forums, etc. Comment: At $10 for the basic service, this is a very good deal. The $24.95 package is also a bargain.
nfoSpace: www.infospace.com Information: Offers a complete yellow and white pages for your site, classifieds, shopping services. Comment: Expensive with a $5K setup fee, useful to only a certain segment of software publishers.
PresentationPro: www.presentationpro.com Information: Publishes software that converts PowerPoint to Flash. Easily embed PowerPoints in emails without downloads or attachments. Convert PowerPoint to Flash and post on websites or CD-ROM.
Links Manager: www.linksmanager.com Information: Offers a service designed to help you manage your links network.
Mondosearch: www.mondosearch.com Information: Can provide search for a dynamically generated site: pricey at $144 per month.
SearchButton: www.searchbutton.com Information: Free with ads up to 2500 pages and 30,000 searches per month; 300 per year for up to 1000 without ads Comment: Very pricey.
SearchTools.com: www.searchtools.com/tools/tools-remote.html Information: Listing of third-party search tools providers.
whatUseek: www.whatuseek.com Information: Adds search capabilities to your site.
Recommended
EasyStreet: www.easystreet.com Information: Offers a wide variety of web hosting services aimed at publishers with more robust needs.
Internic (Network Solutions) www.internic.net Voice: 703.742.0400 Technical Support: 703.742.4777 Comment: You want to write this down. Network Solutions is not eager to publish phone numbers.
Pair Networks: www.pair.com Information: Rock bottom web site hosting. Comments: An excellent value for small companies.
TopHosts.com: www.tophosts.com Information: Listing of top ISPs as determined by this site. Comment: Quite useful, you can find some excellent deals here.
Wcities: www.wcities.com Information: Global site targeting major international cities, including London, Rome, Paris, Milan, as well as major US locations. This site allows you setup a storefront on their site and link it to your E-commerce backend.
Not Recommended
HostSave; now Gate.com: www.gate.com Information: Seemingly a good bargain among the host farms. Comment: Not every bargain is what it seems. Based on our experiences, horrendous customer service. No phone contact/support at all. Stay away.
@watch: www.atwatch.com Information: Provides Web Sheperd. This service monitors your site and informs you if it is down. Basic service currently free. Comment: Could save your E-life!
Alertmefirst.com: www.alertmefirst.com Information: Monitors web site performance and up time.
Keynote Systems: www.keynote.com Information: Publishes the Keynote family of products. They measure web site response and performance.
Usability.gov: www.usability.gov Information: Site is maintained by National Cancer Institute to provide guidelines on how to make health-related web sites accessible to the handicapped, the disabled, etc. Comment: Very very useful, especially if you are selling into the government.
UsableWeb: http://usableweb.com Information: Site focuses on web usability.
Broadvision: www.broadvision.com Information: Provides a suite of high-end personalization tools.
Certifichecks: www.certifichecks.com Information: Allows you to can purchase gift certificates from local and national offline retailers and restaurants. CertifiChecks sends them out by postal mail. You pay $1.95 per shipping address and a processing fee of $ .95 per certificate.
Opinion Leaders: www.opinionleaders.com Information: Allows you to offer items and points at discount to create quick promotions.
Giftcertificates.com: www.giftcertificates.com Information: Stocks original gift certificates from represented merchants. Recipients can redeem their gift certificate directly at the store of the merchant you selected. Some merchants also support redemption through their website or catalog.
Gifttracker.com: www.gifttracker.com Information: A membership service that features gift certificates, reminder services and a gift registry. A frequent-buyer program allows customers to earn points toward free gift certificates. Basic shipping and handling costs are $2.90 per order, with a 5 percent service charge added to orders of $50 or more.
Internet.com: www.internet.com Information: Link site for different web marketing and technology services.
Marketingtips: www.marketingtips.com Information: Interesting site with some useful tips. The owner is basically hawking a book, but some of the info is very useful.
LinksGenerator: www.linksgenerator.com Information: Link exchange system.
Linking101.com: http://linking101.com Information: Site provides info on linking.
Linkpouplarity: www.linkpopularity.com Information: Tracks number of sites linked to your site and your competition's.
LinkTracker:www.jadaproductions.com/LinkTracker.asp Information: Paid service that tracks how many people have clicked on your site's links. Current pricing is $500(US) per year for up to 100 links, and up to 25,000 hits/clicks per month. Take the service for a test drive with the free demo.
Prolinkz: www.prolinkz.com Information: Unix only (NT is supposed be on the way) script-based system for managing links.
TouchGraph: www.touchgraph.com Information: Provides a graphical look at the sites linked to your own.
1stsearchranking.com: www.1stsearchranking.com Information: Provides money back guarantee if you do not hit your search targets within four months. Plans range from $700 to $1300.
A Promotion Guide: www.apromotionguide.com Information: Site provides information on how to get your site listed various search engines, including Open Directory, Project, Yahoo! and Looksmart.
Axandra, Voget Selbach Enterprises GmbH: www.Axandra.com Information: Develops web site promotion and search engine ranking software.
Bruce Clay: www.bruceclay.com Information: Contains search engine info. The following link presents an informative chart of the current search engine relational "environment: www.bruceclay.com/searchenginechart.pdf .
Coastalsites.com: www.coastalsites.com Information: Web site positioning service. Cost of $85 per major search engine placement in top 10. Minimum order of $1500.
Marketing Apprentice:www.marketingapprentice.com Information: Useful site that tells you how to analyze your link popularity on the various search engines.
MarketLeap.com: www.marketleap.com Information: Search engine service.
Payperclicksearchengines: www.payperclicksearchengines.com Information: Free search engine site that monitors costs of the pay per click search engines.
Proboost: www.proboost.com Information: Web submission service; costs $49.99 for basic service; $89.99 for professional service.
Prominent Placement: www.prominentplacement.com Information: : Web-submission service. Contact:Stacy Williams E-mail: stacy@prominentplacement.com
Propeller Interactive: www.copilot.com Information: Web search and submission service.
SearchEngineWriting.com:www.searchenginewriting.com Information: Site focuses on writing copy optimized for search engines.
SelfPromotion: www.selfpromotion.com Information: Web submission service with a twist. If you like the results, you decide how much to pay for the service.
Surehits: www.surehits.com Information: Search engine service.
TopRank Online Marketing: www.toprankresults.com Information:B2B web marketing firm.
Agent Web Ranking: www.agentwebranking.com Information: Software program that allows you to monitor your site's ranking.
Compare Your Clicks: www.compareyourclicks.com Information: Allows you to see how much purchasing a keyword on a paid site will cost. Comment: Fast and very useful.
EasyAsk: www.EasyAsk.com Information: Adds keyword and natural language search to B2B sites. Contact: David Harris E-mail: mailtoharris@easyask.com
Global Highway: www.globalhighway.com/ Information: Primarily an aggregation of links to different commercial and free submission sites. Also contains links to other marketing resources.
Keyworddensity.com: www.keyworddensity.com Information: Site analyzes keyword density of your pages.
Keywordtool: http://www.keywordtool.net/ Information: KeywordTool calculates ROI for keyword performance by monitoring keyword and search engine conversion rates on over 400 search and pay-per-click engines worldwide.
iProspect: www.iprospect.com Information: Focuses on high-end clientele.
Jimworld: www.jimworld.com Information: Contains links, articles, a forum on search engine issues.
Metamend: www.metamend.com Information: Automated submission tool. Comment: Intriguing concept; does it work?
Pandia SEO: www.pandia.com/optimization/index.html Information: Provides information on web search.
Payperclicksearchengines.com: www.payperclicksearchengines.com Information: Site that links/lists a variety of CPC web sites. Reviews and analyzes PPC search engines.
Pay Per Click Tools: www.payperclicktools.com Information: Reviews and analyzes PPC search engines.
PositionPro: www.positionpro.com Information: Web-submission service. Basic package costs $89.95 per month.
Rankwrite: www.rankwrite.com Information: This site provide an E-mail based forum focused on search engine technology and ranking.
Sagerock: www.sagerock.com Information: Search engine promotion service.
SelfPromotion: www.selfpromotion.com Information: Search engine submission system.
SearchEngineColossus.com:www.searchenginecolossus.com Information: Very useful site with listing of international search engines.
SearchEngineGuide.com: www.searchengineguide.com Information: Aggregation of search engine information.
SearchEngine Watch: www.searchenginewatch.com Information: Links and info on search engines, features Danny Sullivan.
SearchSpell: www.searchspell.com/typo
SEO Consultants: http://www.seoconsultants.com Information: Provides a pre-screened directory of search engine consultants.
Wordtracker.com: www.wordtracker.com Information: Allows you to see what keywords are being used to search for sites like yours.
AltaVista: www.altavista.com Information: Blocks use of submission programs. Uses "ransom note" to require manual submission. Comment: We believe this site's recent policies are a mistake, and will hurt their marketng.
AOL Search: http://search.aol.com
Excite: www.excite.com
Fast: www.alltheweb.com
Google: www.google.com http://ads.google.com/AdWords Information: A high tech favorite. Second URL allows you to buy Google ad words, displayed on right side of screen when you execute a search.
HotBot: www.hotbot.com
Iwon: Iwon.com Information: Develops traffic via never ending contests
LookSmart: www.looksmart.com
Lycos: www.lycos.com
MSN: http://search.msn.com/ Information: Pay-to-be-listed site.
NBCi (Snap): www.nbci.com/
The Open Directory Project: http://dmoz.org/
Web Crawler: www.webcrawler.com
Yahoo: www.yahoo.com Information: The Consumer King.
(These engines may not generate the numbers of the major sites, but in some cases represent a good investment for driving targeted traffic to your site. If you have come across engines you think deserve listing, please notify us)
GoClick: www.goclick.com Information: Cost-per-click web search engine.
Ixquick: www.ixquick.com Information: Meta search tool that scans up to 14 search engines. Allows you to search for files as well as sites.
Northern Light: www.northernlight.com Information: Now focuses on vertical markets.
SearchEBusiness: www.searchEbusiness.com Information: May have some value; unclear at this time, but focused on many different hardware and software platforms. Searches about 800 "pre-qualified" sites.
Slider: www.slider.com Information: Useful search engine with integrated encyclopedia.
Traffick: www.traffick.com Information: Really a search site about search sites. Comment: Useful for vertical market products.
Atomz: www.atomz.com Information: Free up to 500 pages and fewer than 5000 searches per month.
NetSanity: www.netsanity.com Information: Provides a push technology to deliver information to the desktop.
Searchtools: www.searchtools.com Information: Link site of 3rd party search tools.
Cpulse.com: www.cpulse.com Information: Allows you to survey your customers on how what they think about your site.
InfoPoll: www.infopoll.com Information: Very flexible service. Free
Informative: www.informative.com Information: Hosts surveys on its site. Free
InsightExpress: www.insightexpress.com Information: Costs about $1K per survey.
InterScore: www.interscore.com Information: Lets you publish a one page survey. Free with banner.
I-op: www.i-op.com Information: Combines chat with real-time survey and analysis system.
MarketTools: www.zoomerang.com Information: Site creates customized polls. Free with banner
MisterPoll.com: www.misterpoll.com Information: Creates basic polls, can run the poll on your site. Free with banner.
Pollit.com: www.pollit.com Information: Asks one question with up to 25 answers. Free with banner.
Survey Monkey: www.surveymonkey.com Information: Site allows you to create surveys. $19.95 for surveys that with unlimited questions with up to 1K responses.
Zoomerang: www.zoomerang.com Information: Allows you to create and deploy surveys via E-mail.
Seeitfirst.com: www.seeitfirst.com Information: SeeitFirst.com offers video on demand as well as live webcast services.
Deltathtree: www.deltathree.com Information: Provides the ClickIt PC-to-phone service. This service is primarily of interest to publishers with a telemarketing operation.
FaceTime: www.facetime.com Information: Allows a publisher to add instant messaging, text, and voice chat to a website. Costs start at $500 per month.
HearMe: www.hearme.com Information: Publishes VoiceCreator, a product that adds live voice capabilities to a website. You can use your own voice server network or theirs.
HumanClicks: www.humanclick.com Information: Interesting utility that adds one-to-one chat to your website as well as some site analysis.
LipStream Networks: www.lipstream.com Information: Provides real-time voice over the Internet. Takes a percentage and charges a fee per transaction.
Software Industry Resources
SoftGram
Rick's Blog on Saas
Randy's Blog on Software Business Metrics
Current Videonars, Webinars and Podcasts
Current Videos
Publications
Video/Webinar/Podcast Archives
Downloads Page
The Premier Event for those who need to succeed in SaaS.
