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Softletter's SaaS and Cloud
Applications University, 2014
SaaS/Cloud Applications/Internet of Things


Softletter's SaaS and Cloud Applications University Returns to Austin, TX May 13-15th


Early Bird Pricing $799, $999 after May 7th. Save
an additional $100 with Group Discounts


Our May 13 - 15 Austin Conference is now open.

Register to attend today


What did attendees at our SaaS and Cloud Apps conference in Austin 2012 think?

“SaaS University was an incredible event.  In fact, it was the most valuable event I’ve attended in years.  A must-attend for anyone with a SaaS business model!”

– Lief Larson, CEO Workface Inc.

“I thoroughly enjoyed the recent SaaS University hosted in Austin Texas.  The high-powered speakers all displayed deep SaaS-domain expertise and the course topics were applicable to the challenges that any ISV seeking to move towards a SaaS delivery model will encounter.  I highly recommend SaaS University for executives, product managers, and financial managers at companies seeking to SaaSify their portfolio.”

-Bob Johnson, CMO, Technologist

Upcoming U.S. Sessions

Austin, TX, May 13 - 15, 2014

All SaaS University programs feature:

  • 26+ Sessions
  • Five Tracks
  • Five Keynotes
  • Three days

Three optional workshops:

  • Pricing your service and cloud application
  • Revenue generation and upselling
  • Developing your SaaS channel


Attendees at our other conferences say: 

"It was a pleasure meeting you and Randy in Boston last week. Rob and I both want to thank you for putting on a great event. It was the best event we have attended all year. We found it extremely informative and productive."

-Jay Wright, Regional Direct of Sales, Corent Technology, Inc.

"I've gone to other SaaS conferences and got tips; I went to Softletter's Chicago conference and got hard data and answers".

-Gary Skiba, CEO, Midamak

"I would like to thank you for putting on such a great show last week in Chicago. I still don’t know how I ended up hearing about the conference but I have to say it was one of the most eye opening and helpful two days since I started my company. It is great to see other companies with the same issues, and people with answers to a lot of the problems and questions we are facing".

-Joseph Collins, CEO, VaporStream


 "SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business"

Register today for SaaS and Cloud Applications University in Austin, TX and Obtain a Complimetary Copy of Softletter editor Rick Chapman's Latest Book, "SaaS Entrepreneur" at the Conference

The Premier Events for Companies
Who Need to Succeed in SaaS and Cloud Applications

Since 2007, Softletter has hosted the industry's most comprehensive series of conferences on SaaS. Conferences have been held in Atlanta, Austin, Boston, Chicago, Dallas, Denver, San Francisco, Santa Clara and Washington, DC. New markets, opportunities, and obstacles are opening up as the software industry shifts towards  SaaS and Cloud applications and a computing environment that provides 24/7/52 availability, communities of customers, and customer service and support issues that transcend anything ever seen by firms in the on premise, client/server markets!

Now Softletter's SaaS University returns to Austin, TX, May 13 - 15, 2014. The comprehensive agenda covers:

  • Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information
  • Best practices in pricing and upselling new service levels
  • Up to date marketing case studies
  • Most effective marketing and lead generation models and methodologies
  • Successful SaaS business and pricing models
  • Selling professional services in SaaS
  • The role of channels in a SaaS sales world
  • Compensating your sales force in a SaaS milieu
  • Measuring key financial metrics
  • Accelerating your Cloud applications revenue stream
  • How to negotiate and close SaaS enterprise agreements
  • And much, much more!

Softletter's SaaS University 2014. SaaS/Mobile/The Internet of Things in the Cloud... 

Features some of the software industry's leading companies and experts on the SaaS business model. All conference sessions focus on providing hard data and practical strategies and tactics for ensuring you succeed in SaaS and Cloud Applications.

Register for SaaS University in Austin, TX 13 - 15, 2014 


Upcoming Events

Click Here to find out more about Softletter's Software as a Service 2014 Conferences.

The Premier Event for those who need to succeed in SaaS.

2014 U.S. Sessions: