The Power of SaaS Communities and Analytics Showcase
Softletter has led the industry in exploring the power of communities and integrating usage, support, and customer satisfaction analytics to drive sales growth and profitability. Unlike on premise and desktop applications, SaaS systems are inherent communities, with customers interacting with your product on a 24/7/52 worldwide. Even better, this interaction can be tracked by your company in real time and analyzed continuously.
The result is that SaaS companies are in a position to understand, communicate, and act on their customer's input and wishes with a speed and accuracy never before seen in the high-tech industry. And they need to! The Softletter 2009 SaaS Report revealed that 28% of SaaS companies are releasing major revisions of their product three times per year; 24% have abandoned the traditional release cycle all together.
The impact of building a highly engaged and interactive community directly within your SaaS system has a profound impact on every aspect of your business operations. Say goodbye to traditional product management and hello to community managers working to a defined set of metrics. Development, sales, and upper management need to prepare to leverage the power of communities to increase profits and respond to customer wishes at a level of understanding (and accountability) never experienced before.
To help you achieve the above, Softletter has invited a small group of select companies to demonstrate advanced community and analytics technologies during the networking session at the end of the first day of the conference. These firms have not paid to appear at this showcase. Rather, they have been invited by Softletter to come to Dallas because we believe you need to learn about SaaS communities and integrated analytics to get a jump on the competition.