Right Pricing Your SaaS System: Beyond the Basics Advanced Workshop
Price: $695.00, Early Bird Price: $595.00. SaaS University Attendance/Workshop Combined Package Price: $1,290 (You save $300)
Time: This workshop runs from 8:30 AM to 4:30 PM including breaks and complimentary lunch
Location: Boston/Dedam Hilton, Dedham, MA
Overview
This full-day workshop is intended for executives who make or influence decisions about software pricing, packaging and licensing. People who can benefit the most range from CxOs to pricing specialists, product managers, and marketing managers. Attendees will broaden their knowledge of the fundamentals and learn tactics that can be particularly effective in today's economy.
This workshop covers software and SaaS pricing, with an emphasis on SaaS pricing. The workshop will be led by Jim Geisman, a founder and principal of Software Pricing Partners. Jim is a acknowledged expert in the software pricing field. His firm has helped numerous emerging and established software companies solve some of the thorniest pricing problems, including how to transition to the on-demand SaaS pricing model. With clients ranging from multinational Fortune 500s and multi-billion dollar Japanese trading companies to early stage ventures, Software Pricing Partners has significant experience spanning software, computer hardware, and related services.
The content is practical and down-to-earth, drawn from consulting engagements and industry sources. The materials are constantly refreshed to address the changes in the competitive environment and the challenges presented by today's economy. The workshop runs from 8:30 AM to 4:30 PM including breaks and lunch. The price of the workshop is $595 per attendee which includes a copy of the presentation materials. Group discounts are available. (Use the registration button below.)
Some of the topics we expect to cover include:
Software Pricing Basics
- A five-step methodology for setting prices
- Choosing pricing metrics that link to value delivered
- How packaging can create a strategic advantage
- Decreasing uncertainty when setting new-product prices
- Why pricing simplicity beats precision
SaaS Pricing
- Triangulating into the correct price level
- Creating and pricing a value-driven product line
- How to compare SaaS with other pricing models
- Revenue forecasting in a SaaS World
- SaaS pricing and cloud computing
Special Topics (Subject to change)
- Pricing to improve company valuation
- Linking pricing with product development
- Setting limits on discounts
- Preparing for the recovery
Note: This workshop can be delivered as an on-site workshop for both training and gaining clarity on pricing issues. If you feel your company is wasting too much time talking about pricing or fixing pricing problems, an on-site workshop might help. A customized 1/2-day or 1-day workshop can give a team the insights, tips and tools they need to do a better job of pricing and remove the barriers that stand in the way of growth. Contact us for more information.
About Your "Professor"
The SaaS pricing workshop will be led by Jim Geisman, a founder and principal of Software Pricing Partners. Jim is an acknowledged expert in the software pricing field. He has helped numerous emerging and established software companies solve some of the thorniest pricing problems, including how to transition to the on-demand SaaS pricing model. With clients ranging from multinational Fortune 500s and multi-billion dollar Japanese trading companies to early stage ventures, Software Pricing Partners has significant experience spanning software, computer hardware, and related services.
|
SaaS Channel Management and Development Workshop
Price: $695.00, Early Bird Price: $595.00. SaaS University Attendance/Workshop Combined Package Price: $1,390 (You save $300)
Time: This workshop runs from 8:30 AM to 4:30 PM including breaks and complimentary lunch
Location: Boston/Dedham Hilton, Deham, MA
Overview
- Are you trying to create a SaaS reseller program?
- Already have one, but it is not working as well as expected?
- Don’t know what reseller partners value in a partner program?
- Wish you understood how to recruit the best partners?
- Need to know how to jumpstart and maximize partner sales once they come on board?
Then you need to attend the Softletter SaaS Channel Management Workshop, the most comprehensive full-day seminar ever on defining, creating, recruiting and managing a world-class SaaS channel program!
Who Should Attend?
This course is perfect for anyone that needs to understand the channel and/or build and manage it, including: new or existing CEO’s, Presidents, GM’s, Managing Directors, and all Managers of sales, marketing, channel management, account management, or business development.
Course Outline
This is not another theoretical, boring monolog on channel management. Instead, it is a practical, hands-on and comprehensive training course showing you exactly how to create a world-class channel program (from scratch, or by refining an existing program) – the same kind of program utilized by many of the world’s most successful channel companies. Your instructor has a dynamic presentation style (he is not boring), with lots of hands on involvement and dozens of practical examples throughout.
All attendees will get a workbook, plus a CD containing templates, agreements, and samples of everything covered. In addition, you get the Chanimal Master Channel Plan of Action showing all the steps to create, recruit and build an effective SaaS channel (detailed enough an intern can follow it).
Agenda
- Channel Management Defined (level-set entire group)
- Phase One – Defining (or re-defining) Your Channel Program
- Phase One – Program Setup (deliverables)
- Phase Two – Recruiting a Channel (strategy)
- Phase Two – Recruiting Tactics
- Phase Three – Enablement (initiating sales)
- Channel Management – Ongoing motivation
- Refining Your Program – Putting It All Together
About Your "Professor"
This exciting course is lead by Ted Finch, aka Chanimal (short for Channel Animal), one of the top channel experts in the entire high-tech industry, having launched over 500 products into the channel for over 200 vendors (including Microsoft, HP, Adobe, Corel, Intel, Aldus, Epson, AOL, WordPerfect, Novel, Autodesk, Citrix, IBM, Sony, Disney, Mitsubishi, Lotus, DCA, Netscape, plus over 50 start-ups with SaaS products).
Mr. Finch is a former VP of Sales and Marketing with TAC (now called MarketStar), a VP at Goldmine Software, VP at Harcourt, Sr. VP at Motorola, and VP at GE, and CEO of Chanimal.com. In addition, he helped form Red Storm Entertainment with Tom Clancy, and led the marketing team that published Netscape Navigator, the #1 best-selling software in the world at the time.
Mr. Finch sits on the board of advisors of several high-tech start-ups, on the Channel Advisory Council, has spoken at dozens of industry conferences and has been quoted by over 100 publications including PC Magazine, Retail Week, Computer Reseller News, Channel Advocate, Newsweek, etc.
|
Charting Your Course to SaaS
Making the Right Choices for Your SaaS Product
Price: $695.00, Early Bird Price: $495.00. SaaS University Attendance/Workshop Combined Package Price: $1,290 (You save $300)
Time: This workshop runs from 8:30 AM to 4:30 PM including breaks and complimentary lunch
Location: Boston/Dedham Hilton, Deham, MA
Gear up to deliver your “Software” as a “Service”
Overview
SaaS has taken an important place in the Product roadmap of almost every traditional Independent Software Vendors (ISVs). However, the transition to SaaS is very demanding and requires a total paradigm shift in the ISV’s outlook, model, technology, organization and sales process. So, many Software “Product” vendors are confused and undecided about the right steps that can guarantee success in the Software-as-a-“Service” model. They are faced with strategic questions like –
What kind of business changes/adaptations are needed in a SaaS model?
- How will the new model affect our organization?
- Should we sunset on-premise product (or) keep it and offer hybrid solutions?
- Technically, is SaaS a feasible model for our product(s)?
- What should be the SaaS development strategy – in-house custom development or cloud computing strategies?
- What technology should be used to build SaaS – do we have in-house expertise?
- How should SaaS be deployed?
Who Should Attend?
This workshop and seminar is important for anyone considering a SaaS product, in the process of developing a product or offering a product that hasn’t reached its potential, including: Entrepreneurs, CXO’s, product managers and key executives in startups, vendors moving to SaaS or existing SaaS companies.
Agenda
Content for this course has been developed from work with clients in the field, presentations, and the extensive industry experience of both presenters. The workshop is designed to be interactive and dynamic with both seminar and hands-on working sessions. It brings together both the business and technical sides of a SaaS operation in a way that is understandable and unifies the two strategically. Points we will cover include:
- Preparation: Market Analysis, Organizational Changes, Identification of Challenges & Benefits, Pricing, Financial Planning
- Design & Development: Technical Challenges, Architecture, Development approach
- Testing: Scale & Performance testing, Configuration testing, Security testing, Regression Automation
- Operation: Beta environment, Operationalization requirements
- Best Practices & Principles
In this day-long workshop conducted by Aspire Systems, you will be able to:
- Perform hands-on exercise and evaluate your SaaS transition strategy
- Rate your product on Aspire’s SaaS Migration meter, identify the efforts and challenges involved in your move to SaaS
- Discuss your transition challenges and learn how to manage them
- Draw a decision tree with the different approaches available in building your SaaS solution
About Your “Professors”
This course is led by Janaki Jayachandran, Head- On-Demand Services at Aspire Systems and Jothi Rengarajan, Senior Architect at Aspire Systems.
Janaki Jayachandran heads the On-Demand Services division at Aspire Systems. In his current capacity, he is responsible for the business development and delivery functions focused on SaaS. He has over 10 years of Software product-building and Project management experience, specifically in Microsoft Technologies and SaaS delivery model. He plays a key role in defining Aspire’s Cloud Computing Offerings (SaaS, IaaS and PaaS). He closely monitors industry trends in SaaS and cloud computing, and collaborates with Aspire’s SaaS CoE to build internal technical expertise.
As a Senior Technical Architect, Jothi Rengarajan specializes in On-Demand services (SaaS, PaaS and Cloud). She has extensive experience in software product-building, designing and architecting enterprise SaaS solutions, specifically in the SCM, HRM and Education domains. She plays a key role in Aspire’s SaaS Center of Excellence (CoE) and heads the R&D effort of Aspire’s proprietary framework PropelSaaS, which provides over 30% savings in developing a multi-tenant SaaS application.
About Aspire
Aspire Systems provides end-to-end software development services to Independent Software Vendors (ISVs)/packaged software providers, Software-Enabled Businesses and Innovative Enterprises.
We are passionate about Producteering™ – our approach to creating software better and faster. It helps us deliver tangible business results for our customers through technology. Our key strengths are in the areas of SaaS, Cloud Computing, Web 2.0/RIA, Mobile, Test Automation, Agile/Scrum, and in the Healthcare domain.
|
Accelerate Your SaaS Revenue Workshop
Price: $495.00, Early Bird Price: $395.00. SaaS University Attendance/Workshop Combined Package Price: $1,090 (You save $200)
Time: This workshop runs from 8:00 AM to 1:00 PM and includes breakfast.
Location: Boston/Dedam Hilton, Dedham, MA
Overview
Accelerate Your Revenue Plan with a Proven Approach
If you are a SaaS, software or Cloud-Computing company and want to grow your revenue predictably and profitably, you should attend our five hour Revenue Acceleration Workshop on Thursday, November 10th at the Boston/Dedam Hilton, Dedham, MA. This Workshop is designed for executives who are looking for a proven and capital efficient way to consistently grow their revenue without costly marketing and sales experimentation. People who can benefit from this workshop are Chief Executives, Marketing and Sales professionals.
Benefits That You Will Receive by Attending
When you attend this Workshop we are going to share with you how to create a Revenue Acceleration Map for your Company. We will provide you with a step-by-step roadmap about how to achieve your revenue growth goals for your SaaS or software company and a scorecard to measure your progress along this vital journey. Once you apply this knowledge to your company you will receive the following benefits:
- You will gain visibility into future revenue several quarters out from today
- Our capital efficient approach will eliminate costly marketing and sales experimentation
- You will be able to deliver and scale qualified leads for your sales team
- Your Marketing and Sales teams will work together as one
- Demand for your solutions will lead costly sales investments
- You will effectively reach 100% of your target audience to sell them your solutions
Our content is drawn from advisory work that we conduct with SaaS and software companies from startup to public stages and ongoing research with hundreds of companies to understand best practices as it pertains to their go-to-market strategy and execution. Additionally we draw upon the many years of operational experience leading and growing successful SaaS and software companies.
Topics that we will cover include:
- SaaS vs. On Premise Software – understanding the differences and how they impact your go-to-market strategy
- Market Definition – define your target markets, gain awareness and reach 100% of your target audience
- Lead Generation – review all demand creation programs and achieving the right mix
- Lead Management – capture all of your market qualified leads, score them and nurture them into sales accepted leads
- Sales Enablement – review the lead to sales process and the necessary ingredients to scale your sales force successfully
- Key Metrics – volume and conversion metrics to build a predictable revenue mode
About Your "Professor"
The Workshop will be conducted by Bob Jurkowski, Cofounder and Managing Partner for On Demand Advisors, a strategic consulting firm dedicated to the success of CEOs and business leaders. For the past 25 years Robert has built and scaled 9 SaaS and software companies as an operating “hands on” leader at every stage of revenue growth from “start up” to public companies. He has served as a former public and private software company CEO and is an accomplished speaker at industry forums and events including Softletter’s SaaS University.
Robert co-founded the IBM Software as Service Partner Council and has served as a SIIA Software Division Board member. He currently chairs two Chief Executive Groups in the Bay area for the Alliance of Chief Executives. He has a Bachelor of Arts Degree in Economics from the University of Chicago.
|
|