Jan Aleman
 

CEO, Servoy, B.V.
 

Jan Aleman is the CEO of Servoy, B.V. - an application development and deployment software that specializes in assisting ISVs move their products to SaaS while maintaining their on-premises clients. Prior to helping found Servoy, Mr. Aleman was an owner of Professional Data Management (PDM) -- an IT company specializing in building data-oriented solutions. Besides custom solutions, PDM developed a number of innovative products for Internet and Database solutions, like plug-ins. More than 20,000 users are currently employing these products worldwide in companies such as: Apple, Sony, Genentech, Endemol, Lawrence Livermore Laboratory, Time, USA today and others. Mr. Aleman is a sought after speaker about SaaS and Rich Internet Applications (RIA) presents at conferences and conferences across Europe, South America and the USA.  His keynote sessions at ServoyWorld are always highly anticipated.

Scott Bils
 

Founder and CMO, Conformity
 

Scott Bils is the co-founder and CMO of Conformity, which provides on-demand solutions that help organizations more effectively manage the SaaS and cloud-based applications proliferating across their environments. Scott currently oversees all business development, marketing and product management activities for Conformity, based in Austin, Texas.

Prior to founding Conformity, Scott served as Chief Marketing Officer at Scalable Software, a provider of on-demand IT compliance and asset management solutions. Before Scalable, Scott was vice president of marketing for Troux Technologies, a leading venture-backed provider of enterprise architecture and IT governance solutions to Fortune 500 organizations. Scott also served as Senior Director of Solutions Marketing for Trilogy’s High Tech business unit, where he led the successful development and launch of two new product lines.

Prior, he worked at McKinsey and Co. where he provided counsel and guidance on corporate and business unit strategy and M&A issues to senior technology client executives, and co-led the Midwest technology and telecommunications practice. Scott also held positions at Accenture and Kidder, Peabody & Co.

Scott earned his MBA with Honors from the University of Chicago, and holds Bachelor of Arts, Phi Beta Kappa from the University of Illinois at Urbana-Champaign.

Merrill R. (Rick) Chapman
 

Managing Editor and Publisher of Softletter & Conference Chairman
 

Rick Chapman is the managing editor and publisher of Softletter, the industry's premier business publication. Rick has worked in the software industry for over 24 years with such firms as MicroPro and Ashton-Tate. He is the author of The Product Marketing Handbook for Software (Aegis Resources) and In Search of Stupidity: Over 20 Years of High Tech Marketing Disasters.

Peter Coffee
 

Vice President of Platform Intelligence, salesforce.com
 

Peter Coffee is director of Platform Intelligence at salesforce.com. He was formerly the Technology Editor at eWEEK, a national multimedia center of expertise in enterprise infrastructure technology and practice. He has 23 years' experience in advancing and evaluating information technologies and practices as a developer, manager, consultant, educator, and internationally published author and industry analyst.

Based near Los Angeles, Coffee has written product reviews, technical analyses and opinion columns concerning disruptive forces in IT tools and practices; he has appeared on CBS, NBC, CNN, Fox, and PBS newscasts addressing Internet security, the Microsoft antitrust case, wireless telecom policies, and other eBusiness issues.

His two books to date are the Ziff Davis Press tutorial "How to Program Java" in 1996 and "Peter Coffee Teaches PCs." Coffee holds an engineering degree from MIT and an MBA from Pepperdine University, and has taught in the department of computer science at UCLA and at Pepperdine's Graziadio School of Business and Management and the Chapman College School of Business.

Brian Wolff

CoFounder and Vice President of Sales and Marketing
 

Brian co-founded BlueLock and currently serves as their Vice President of Sales & Marketing.  Indianapolis-based BlueLock was founded in 2006 as a provider of Infrastructure-as-a-Service (IaaS) via its Virtual Cloud Computing Platform.  His day to day responsibilities include executing the company’s sales, business development and brand strategy.

Prior to starting BlueLock he worked for IMS Health (RX:NYSE), the global leader in market intelligence in the pharmaceutical and healthcare industry, where he held positions of increasing responsibility within sales and consulting.

Prior to IMS he served as the director of sales and marketing for General Systems Design, Inc. where he developed and implemented an ASP platform for its billing software package.

Prior to GSD he held positions of increasing responsibility in sales and sales management with Johnson & Johnson (JNJ:NYSE),

Brian holds a B.A. from the University of Michigan and is a licensed private pilot.