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Sofletter Publications

 

SaaS Entrepreneur: The Definitive Guide to Success in Your Cloud Applications Business


In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition

Dallas/Ft.Worth Speakers

 

Speaker Index:

Merrill R. Chapman - Editor-in-Chief and Publisher of Softletter
Jeremy Aber - Owner, Aber Law Firm
Luis Aburto - CEO, SCIO Consulting
Jan Aleman - CEO, Servoy, B.V.
Scott Bils - CMO, Conformity
Chris Carbrera - CEO, Xactly
Robert J. Chalfin - CEO of The Chalfin Group Inc.
Jim Clark - President and CEO of OpenPro, Inc.
Peter Coffee - Director, Salesforce.com
Chuck DeVita - President, Growth Process Group
Ted Finch - President, Chanimal
Jim Geisman - President, Software Pricing
Jay Howell - Partner, BDO Seidman
Randal J. Hujar - Editor and Vice-President, Softletter
Robert Jurkowski - CEO, OnDemand Advisory Services
Rick McEachern - EVP Sales and Business Development
Samuel A. Mele - Founder and Managing Director, Firm58
Lincoln Murphy - Director of Strategic Product Development, Sixteen Ventures
Richard Nucci - Chief Technology Officer and Co-Founder of Boomi
Rajiv Parikh - CEO, Position2
Jeffrey Saling - Vice President of Callidus On-Demand
Ray Solnik - Dolores Labs, Inc.
Reuben Swartz - Founder and President, Mimiran
Gowri Subramanian - CEO, Aspire Systems
Michael L. Whitener - Principal and co-founder, VistaLaw International
Brian Wolff - CoFounder and Vice President of Sales and Marketing, BlueLock
 

 

Merrill R. (Rick) Chapman

Conference Chairman

Rick Chapman is the managing editor and publisher of Softletter, the industry's premier business publication. Rick has worked in the software industry for over 24 years with such firms as MicroPro and Ashton-Tate. He is the author of The Product Marketing Handbook for Software (Aegis Resources) and In Search of Stupidity: Over 20 Years of High Tech Marketing Disasters. (back to top/index)


Jeremy Aber

Owner, Aber Law Firm

Jeremy Aber is the owner of the Aber Law Firm, a firm that focuses on representing information technology companies. Jeremy is also a Senior Advisor to OpenView Venture Partners, an IT venture capital firm based in Boston. Jeremy has over 18 years experience in technology and corporate law. He previously served as General Counsel and Vice President to ScriptLogic Corporation, a Windows software tools vendor; and the Head of US Licensing for BMC Software, a Fortune 500 enterprise software vendor. In addition, Jeremy began his career as a Corporate and Finance Associate Attorney at Mayer Brown, a global law firm.
 
Jeremy received his law degree from the University of Houston Law Center, where he graduated Cum Laude and served as an Associate Editor on the Houston Law Review. Jeremy has a B.B.A in Accounting from The University of Texas, at Austin, and has passed all sections of the Certified Public Accountants' Examination.  (back to top/index)

 
Luis Aburto

CEO, SCIO Consulting

Luis Aburto , CEO of Scio Consulting, is a veteran of international technology and engineering consulting for corporate and government clients in the U.S. and Latin America. Mr Aburto is the founder of Scio Consulting, and in 2006 was responsible for focusing the direction of the company on SaaS enablement services. Luis has worked with a multitude of software companies of all sizes and across many industries, helping them make the transition to SaaS.  (back to top/index)

 

 

Jan Aleman

CEO, Servoy, B.V.

Jan Aleman is the CEO of Servoy, B.V. - an application development and deployment software that specializes in assisting ISVs move their products to SaaS while maintaining their on-premises clients. Prior to helping found Servoy, Mr. Aleman was an owner of Professional Data Management (PDM) -- an IT company specializing in building data-oriented solutions. Besides custom solutions, PDM developed a number of innovative products for Internet and Database solutions, like plug-ins. More than 20,000 users are currently employing these products worldwide in companies such as: Apple, Sony, Genentech, Endemol, Lawrence Livermore Laboratory, Time, USA today and others. Mr. Aleman is a sought after speaker about SaaS and Rich Internet Applications (RIA) presents at conferences and conferences across Europe, South America and the USA.  His keynote sessions at ServoyWorld are always highly anticipated.  (back to top/index)

  
Scott Bils

Founder and CMO, Conformity

Scott Bils is the co-founder and CMO of Conformity, which provides on-demand solutions that help organizations more effectively manage the SaaS and cloud-based applications proliferating across their environments. Scott currently oversees all business development, marketing and product management activities for Conformity, based in Austin, Texas.

Prior to founding Conformity, Scott served as Chief Marketing Officer at Scalable Software, a provider of on-demand IT compliance and asset management solutions. Before Scalable, Scott was vice president of marketing for Troux Technologies, a leading venture-backed provider of enterprise architecture and IT governance solutions to Fortune 500 organizations. Scott also served as Senior Director of Solutions Marketing for Trilogy’s High Tech business unit, where he led the successful development and launch of two new product lines.

Prior, he worked at McKinsey and Co. where he provided counsel and guidance on corporate and business unit strategy and M&A issues to senior technology client executives, and co-led the Midwest technology and telecommunications practice. Scott also held positions at Accenture and Kidder, Peabody & Co.

Scott earned his MBA with Honors from the University of Chicago, and holds Bachelor of Arts, Phi Beta Kappa from the University of Illinois at Urbana-Champaign.  (back to top/index)

 

Frank Bruno


Manager of Intellectual Property, Iron Mountain
 

Frank Bruno consults with developers, corporations and intellectual property law professionals throughout the United States on IP management best practices for Iron Mountain. He specializes in assisting SaaS companies develop escrow and verification agreements and integrating these into large and enterprise sales cycles. Frank's area of expertise covers IP Protection (Strategy, Process & Management) as it relates to technology development, technology acquisitions, software asset management, and managing Domain Name portfolios to Iron Mountain’s clientele. Prior to joining Iron Mountain Intellectual Property Management, he was a Director of Business Development for The META Group, a leading Information Technology Research Consultancy. Frank has been a featured expert speaker on technology and intellectual property protection at many professional and industry events.  (back to top/index)
 

Chris Carbrera
 

CEO, Xactly
 

Christopher Cabrera is a seasoned executive with more than two decades of successful senior management experience at both early-stage and public companies. At these companies, he has managed sales, marketing, operations and business development.

Mr. Cabrera is a noted industry expert in issues relating to sales performance management, sales compensation, and enterprise and on-demand/software-as-a-service delivery models. He is also the co-author of Xactly Sales Compensation for Dummies (Wiley Publishing, 2006), as well as a contributing writer to such industry publications as destinationCRM.com, BusinessFinance, SandHill.com, CustomerThink, CRM Buyer and the Sarbanes-Oxley Compliance Journal.

Prior to founding Xactly Corporation, Mr. Cabrera was the senior vice president of operations for Callidus Software (NASDAQ: CALD), an on-premise incentive compensation management company.  (back to top/index

 

Robert J. Chalfin
 

CEO of The Chalfin Group Inc.
 

Robert J. Chalfin is the CEO of The Chalfin Group Inc., a Metuchen, New Jersey-based
firm that offers advisory services in connection with the purchase and sale of closely
held businesses, strategic planning, and valuation. The firm also provides economic
damage calculations.
Mr. Chalfin is an owner/investor, corporate board member, and consultant to several businesses, many of which are in the information technology sector. Mr. Chalfin is an Attorney, Certified Public Accountant, and a Lecturer in Management at The Wharton School of the University of Pennsylvania. He teaches graduate-level courses on acquiring closely held businesses and venture initiation to MBA candidates. Bob is the author of the book, Selling Your IT Business: Valuation, Finding the Right Buyer, and Negotiating the Deal, published by John Wiley & Sons, Inc. (2006). Mr. Chalfin has served as a Court-appointed receiver, administrator, fiscal agent, and valuation expert. He has spoken at numerous industry conferences and been cited in both The Best Lawyers in America Directory of Experts as an expert in the area of business valuation and New Jersey Super Lawyers. He was the recipient of the 2009
Middlesex County Bar Association Non-Litigation Attorney Award. In addition to being an avid baseball fan, Bob serves on the Boards of Directors of Raritan Bay Medical Center, a 500-bed, two-campus hospital in central New Jersey and
The Wharton Alumni Association.  (back to top/index)

 

Jim Clark
 

President and CEO of OpenPro, Inc.

Jim Clark, president and chief executive officer of OpenPro, Inc., is responsible for company strategy, organization and operations. Jim brings to OpenPro over two decades of global executive leadership experience in the enterprise software industry. Jim is also involved in the long term product strategy, future features, functions to keep ahead of the competition.  Jim is very instrumental on bringing OpenPro ERP product past the competition. Since Jim has many years of successful ERP implementations he is instrumental for OpenPro’s Rapid Implementation Method.


Prior to joining OpenPro, Jim spent fifteen years at CompuAll Corporation where he was most recently CEO. At CompuAll Jim was instrumental in growing the company's enterprise applications software into a multi-million dollar business. He also developed  entire industry-leading suite of manufacturing, supply chain, distribution, add-on applications to other accounting solutions.


Jim holds a Bachelors degree from California State University Fullerton with Emphasis in Management Information Systems.


Peter Coffee
 

Director of Platform Intelligence, salesforce.com
 

Peter Coffee is director of Platform Intelligence at salesforce.com. He was formerly the Technology Editor at eWEEK, a national multimedia center of expertise in enterprise infrastructure technology and practice. He has 23 years' experience in advancing and evaluating information technologies and practices as a developer, manager, consultant, educator, and internationally published author and industry analyst.

Based near Los Angeles, Coffee has written product reviews, technical analyses and opinion columns concerning disruptive forces in IT tools and practices; he has appeared on CBS, NBC, CNN, Fox, and PBS newscasts addressing Internet security, the Microsoft antitrust case, wireless telecom policies, and other business issues. His two books to date are the Ziff Davis Press tutorial "How to Program Java" in 1996 and "Peter Coffee Teaches PCs."

Coffee holds an engineering degree from MIT and an MBA from Pepperdine University, and has taught in the department of computer science at UCLA and at Pepperdine's Graziadio School of Business and Management and the Chapman College School of Business.  (back to top/index)
 

Chuck DeVita
 

President, Growth Process Group
 

Chuck DeVita is Founder & President of Growth Process Group, a strategic sales outsource and consulting practice focused on early to mid-stage technology companies. Growth Process Group helps established companies grow revenues, profits and predictability. It assists emerging companies in securing funding and offers an outsourced reference customer acquisition program. The firm also provides interim “C” level executive services to get its’ clients through transitions.

Chuck has over thirty years experience in Sales and Marketing management of enterprise technology suppliers. He has developed regional and worldwide sales forces. He has extensive international sales management experience. He has built direct and indirect channels as well as major account sales organizations.  (back to top/index)
 

Ted Finch
 

President, Chanimal
 

During my career I have been a Senior VP of Marketing (GM, MarCom, Channel Marketing, Events, Product Management and Strategic Alliances) and Sales/GM background (managing from 17 to 350 marketing and sales people) that has worked in the entertainment industry (competing with Disney), high-tech publishing, software and hardware industry in packaged goods consumer retail applications, educational software, Fortune 100 enterprise and semiconductor markets.

I have helped execute the launch of over 400 products from over 150 vendors including Lotus, Microsoft (multiple divisions), DCA/Attachmate, Adobe, Aldus, WordPerfect, HP, Xerox, IBM, Corel, Sony, Delrina, Generic Cadd, Compaq, Ashton Tate, AOL, Delta Point, Autodesk, GoldMine, Disney, Creative Labs, Ingram Micro, Canon, Mitsubishi, Epson, Novel, Intel and wrote the strategic marketing plan and lead the marketing team that published the world's #1 best selling software product at the time, Netscape Navigator.

On the accomplishment side, I have gone through five acquisitions, helped one of my previous companies to be acquired by Motorola, with profits and revenue at the prior companies reaching a record high with annual growth at each previous company/division of 2,300%, 610%, 280% and 490%.  (back to top/index)
 

Jim Geisman
 

President, Software Pricing
 

Jim has helped emerging and established software companies solve some of their thorniest pricing problems including how to transition to the on-demand (SaaS) pricing model. He has written extensively on software pricing and is widely quoted in the trade press. He is a frequent speaker at conferences and trade conferences and has consulted internationally on issues of software pricing and deal structuring. Jim has been a co-founder, director, advisor or mentor to early stage companies. He sits on the Board of the Professional Pricing Society and is an advisor to the Entreprenuerial Leadership Program at Tufts University.  (back to top/index)
 

Matthew Gonnering
 

CEO, Widen Enterprises, Inc.
 

Matthew Gonnering is the CEO of Widen Enterprises, Inc., helping organizations with the creation, management, and distribution of branded materials such as images, video, and audio files. Gonnering leads the organization with a focus on creating enjoyable customer experiences by helping to create a sanctuary for digital media and share subject matter expertise with marketplace.

Gonnering is positioning the organization to help customers prepare for the next generation of digital media while upholding the strong historical roots of a service-driven culture. Gonnering holds a Bachelor’s degree in business administration from St. Norbert College and a Master’s degree from the University of Wisconsin-Madison.  (back to top/index)
 

Jay Howell
 

BDO Seidman Partner and Regional Technical Director
 

With over 20 years of experience in auditing, accounting and business consulting, Jay is the Regional Technical Director for BDO Seidman’s Northern California region. In this role, Jay oversees regional technical accounting, auditing and risk management matters, and works with BDO’s client service teams to assist clients with their financial reporting responsibilities, including consultations on technical accounting, auditing and reporting matters, assistance with SEC registrations, periodic filings, internal control reporting matters and responding to SEC comment letters. Clients Jay works with are particularly concentrated in the technology and software industries.

Jay is also the firm’s leader in the area of software and technology revenue recognition and consults with clients and colleagues across the country on the topic. In addition, Jay oversees BDO’s revenue recognition related training programs and regularly teaches courses on the subject.

Jay previously spent 12 years with two Big Four accounting firms prior to joining BDO in 2001, primarily working with public and pre-public technology company clients. Jay is a member of the AICPA and holds a bachelor of arts degree in Business Economics from the University of California, Santa Barbara.  (back to top/index)

 

Randal J. Hujar

Editor and VP of Research Publications for Softletter

Mr. Hujar’s background includes over 25 years experience with companies ranging from self-funded and venture backed start-up’s to Fortune 100 companies in the areas of enterprise, software as a service, entertainment and productivity software for Internet and PC to mainframe platforms, as well as biometric security, computer, and gaming controller hardware. Mr. Hujar has been a successful entrepreneur having built and sold three companies during his career.
 

Mr. Hujar’s functional strengths are in Marketing & Sales and General Management with assignments as President & CEO for Katerra Corporation, Miacomet, Inc, Stromberg, Inc, and LYRIQ International; General Manager for USWeb/Cornerstone; Managing Partner of The LYRIQ Consulting Group; Director of Product Line Marketing for Lotus Development Corporation; Product Marketing Manager for IBM Corporation; Director of Marketing for Ashton-Tate Corporation; Product Line Manager and International Marketing Manager for Hewlett-Packard Company; and Programmer for I.P. Sharp Associates. During his career Mr. Hujar has successfully brought over 75 commercial software and hardware products from design to marketplace.  He has also successfully bought and sold several companies in his efforts to expand the ventures he has built and managed over the years.  Mr. Hujar has a B.S. in Finance and Marketing from the University of Santa Clara and did pre-graduate work in International Law and Business at the University of Vienna. (back to top/index)

 

Robert Jurkowski
 

CEO, OnDemand Advisors
 

Robert Jurkowski is a Founding Partner of On Demand Advisors, a strategic consulting firm dedicated to the success of CEOs and business leaders. For the past 25 years Robert has built and scaled 9 software and services companies as an operating “hands-on” leader at every stage of revenue growth from “start up” to public companies. He is a former public and private software company CEO and an accomplished speaker at industry forums and events.  Some of these companies include Intacct, a leader in the SaaS market, Selectica, Oracle, ADP, Dun & Bradstreet, Aurum Software and Siicon Energy. Robert co-founded the IBM Software as Service Partner Council and has served a SIIA Software Division Board member. He has built an extensive network of business leaders and is passionate about serving CEOs and business leaders to assist with their success, personally and professionally.  (back to top/index)

  

Rick McEachern
 

EVP Sales and Business Development  Rick leads the LongJump Sales, Channel and Business Development organizations. As an experienced senior executive and entrepreneur with over 22 years of Silicon Valley experience, Rick has a proven track record of building differentiated and successful hardware, software, and services companies. Rick’s expertise includes strategic marketing, business development, product management, channel development, communications and branding.

Prior to LongJump, Rick was Chief Marketing Officer at NES Financial – a leading financial intermediary for the nation’s largest banks. Previously, that, Rick was Chief Marketing Officer at Cendura an application configuration management company (acquired by Computer Associates), Chief Executive Offer and Cofounder at Verbatix, a server discovery and provisioning company, Chief Marketing Officer of Jareva Technologies, a datacenter automation and management company (acquired by Veritas), and President and Chief Operating Officer at Exclaim Technologies, a retail supply chain automation company. Before that, while at Apple Computer for over 11 years, Rick led marketing and product management teams that launched numerous innovative and award-winning products.

Rick holds a BBA and MBA from Baylor University  (back to top/index)

 

Samuel A. Mele
 

Founder and Managing Director, Firm58
 

Sam is a Founder and Managing Director of Firm58. Firm58 was founded in February of 2005, and provides on-demand middle and back office solutions to the capital markets industry. As Managing Director, Sam is involved in overseeing all areas of the business; however he focuses primarily on company vision and strategy along with sales and marketing.

Throughout his 20 year career in enterprise software, Sam has focused on driving revenue growth by translating the technical merits of software solutions into business values. By bridging the gap between new technologies and product commercialization, working with senior management of both Fortune 500 companies and small to mid-market organizations, Sam has been successful in creating very scalable revenue models.

Prior to Firm58, Sam served Ariba Inc. in various sales and management roles culminating as the VP of Sales and Services for Europe Middle East and Africa for Ariba, Inc. As the VP of Sales and Services, he was responsible for all sales and services activities and played a key role in establishing Ariba EMEA, driving revenues from $2 million to over $100 million in just two years. Before Ariba, Sam spent 10 years with Oracle Corporation in positions ranging from Principal Database Architect, to Managing Consultant, to Regional Sales Manager of the Internet Solutions Group, during the period when Oracle's annual revenues grew from $500 million to over $8 billion.

Sam graduated with Honors from the University of Illinois with a BS degree in Mechanical Engineering. He is a frequent speaker at the University of Chicago and the University of Illinois and many other institutions on the topic of product commercialization and entrepreneurship in addition to participating on several corporate advisory boards. Sam, his wife, and their four beautiful children live in the suburbs of Chicago.  (back to top/index)

  

Lincoln Murphy
 

Director of Strategic Product Development, Sixteen Ventures
 

As Director of Strategic Product Development for Sixteen Ventures, a leading  Software-as-a-Service revenue acceleration company, Lincoln Murphy brings over 15 years experience in on-demand software product development and architecture, focusing exclusively on SaaS since 2004.

Working with clients of all sizes, from Startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS business model.  (back to top/index)

 

Richard Nucci

 

Chief Technology Officer and Co-Founder of Boomi
 

Rick is the Co-founder and CTO of Boomi where he is responsible for product management and engineering. He is considered an industry expert on SaaS & Cloud integration , multi-tenant architecture, and API design and best practices. Boomi has a patent pending for Rick’s innovative Atom technology that powers Boomi AtomSphere, the company’s software-as-a-service offering. In his role at Boomi, Rick is constantly engaged with customers and partners to ensure alignment between business needs and Boomi’s product strategy.

Prior to founding Boomi, Rick worked for EXE Technologies, a market leading supply chain execution software company, in the areas of product development and implementation. It was in this role that Nucci learned first-hand the cost and complexity of integrating disparate applications and business partners. With over 10 years of experience in application and data integration, Rick applies this experience to deliver the company's integration solutions.  (back to top/index)

 
Rajiv Parikh
 

CEO, Position2
 

Rajiv is CEO of Position2, a leading search engine marketing firm, with over 20 years of sales, marketing and entrepreneurial experience.  He is Co-Founder and Board Member of Apieron Inc., a VC-backed company. He grew the AltaVista Business Solutions Group to $40 million in revenues. Prior experience includes leading Marketing and Business Development groups at Sun Microsystems, NCR, and AT&T. Rajiv has a MBA from Harvard Business School and a BS in Electrical Engineering from UNH.

Position2 clients include Johnson & Johnson, Northwestern Mutual, Coverity, Convergys and Reliance.  Rajiv is a frequent speaker in industry forums on search and social media marketing.  (back to top/index)


Jeffrey Saling
 

Vice President of Callidus On-Demand
 

Jeffrey Saling has more than 20 years experience in starting, building, and operating successful businesses in the technology arena. In his current role, Jeff is responsible for the Callidus On-Demand line of
business, since its start-up in 2006.

Prior to leading Callidus On-Demand, Jeff managed one of the company’s successful professional services lines of business. Before joining Callidus Software, Jeff worked for Chordiant Software, where he served as Americas Vice President of Field Operations, leading professional services, sales engineering, and sales operations activities in the Americas. Before Chordiant, Jeff held senior management positions with Accenture, and served as Vice President, and Director of Operations for call center and Internet-based start-ups Vehicle Information Network and Consumer’s Car Club. He also held various sales, IT management, and operations management positions between 1983 and 1991.

Jeff holds a Bachelor of Science degree in Business Administration, Production & Operations Management, from California State University, Hayward (East Bay).  (back to top/index)



Ray Solnik
 

Dolores Labs
 

Ray is an all around business person at Dolores Labs, Inc.  He helps enterprise clients make the most of this crowdsourcing company’s platform as well as provides various operational roles at the company.  His expertise is applying crowdsourcing services creatively to online business applications and integrations with other applications.

As president of Buena Vista Business Services, Ray also consults to technology and service companies on strategy, new business initiatives, marketing, sales, product development, and business development.  His focus in recent years has been on crowdsourcing, software as a service (SaaS), cloud computing, and managed services.  Current and past clients include Dolores Labs CrowdFlower, Palo Alto Research Center, Enable Networks, Carlyle Group, CoreSite, Dreyfuss & Birke, MarketTools / Zoomerang, and OpSource.

Ray has run various technology businesses including start-ups, midsized private, and innovative divisions of a public Fortune 100 company.  He brings with him a unique combination of skills in strategy and execution as well as marketing, business development, and finance.  He has spoken on sales performance, technology industry trends, voice over IP, crowdsourcing, among other topics throughout his career.  
He has an MBA from the Stanford Graduate School of Business and a BA degree in economics from the University of Michigan, Ann Arbor.  He lives in the Silicon Valley with his wife and twin boys.

 


Reuben Swartz

Founder and President of Mimiran
 

Reuben is the founder and president of Mimiran, a SaaS company whose software helps companies sell and price more profitably.  Reuben brings over 10 years of pricing experience with companies in North America, Europe and Asia.  He has helped companies in industries such as software, metals, semiconductors, healthcare, retail, manufacturing, and financial services to improve pricing performance.  He is an expert at improving pricing results through the appropriate combination of strategy, business processes, and technology.

He presents papers and presentations for Professional Pricing Society publications, webinars, and conferences, the International Association for Contract and Commercial Management, the FeaturePlan webinar and podcast series and has been quoted in Inc and Business Week on pricing topics.  He is the author of "Dollars and Sense: The Pricing Blog."

Mr. Swartz earned a B.S.E. in Computer Science from Princeton University.  (back to top/index)


 
Gowri Subramanian
 

CEO, Aspire Systems
 

Gowri Subramanian is a co-founder of Aspire Systems and currently serves as its CEO.In this position, he sets the strategic direction for Aspire and also oversees its day-to-day operations. Under his leadership, Aspire has grown at a CAGR of 63% over the past five years and has been ranked in Deloitte's list of fastest-growing companies in Asia-Pacific.

Gowri is an active speaker and has presented in various industry events and conferences including Software Business Conference, NASSCOM and Venture Intelligence.  He has been quoted extensively by leading publications on his views regarding Outsourced Product Development and is considered a thought leader in this space.  Gowri has been named as an upcoming, young CEO by The Economic Times, India's premier business newspaper, and as a top 20 executive in Information Technology by The WEEK.  He is active in various industry associations and chairs NASSCOM's Regional Emerging Companies Forum.  He is also a Charter Member of TiE and a member of the Young Entrepreneurs Organization.  (back to top/index)

 
Michael Turner
 

CEO, Alert Logic
 

Michael Turner joined Alert Logic to lead the company's further growth and penetration into new markets. Turner is an experienced start-up executive, with multiple successes growing early stage companies to market leadership positions and profitability. Most recently, he was Executive VP and Director for NetQoS, where he was responsible for Marketing, Sales, Product Development and Business Development. During his tenure the company grew rapidly, and was named to both Inc. Magazine and Deloitte & Touche's lists of fastest growing companies in multiple years. Turner continues to serve as a NetQoS board member.

Earlier, Michael was VP of Marketing for NetSolve, an early leader in remote network management services which went public and was later acquired by Cisco Systems; and Director of Marketing for Logic Automation, acquired by Synopsys. He holds a BS in Macromolecular Engineering from Case Western Reserve University, and an MS in Industrial Administration from Purdue University.  (back to top/index)
 

Tien Tzuo
 

Founder and CEO, Zuora, Inc.
 

Tien Tzuo joined Zuora after 9 years at salesforce.com. Tien was one of the "original forces" at salesforce.com, which he joined in 1999 as the 11th employee, when the company was still operating out of a house on Telegraph Hill in San Francisco. In his 9 years at salesforce.com, Tien built salesforce.com's original billing system and held a variety of executive roles in salesforce.com's technology, marketing, and strategy organizations, including building out the product management & marketing organization, serving as Chief Marketing Officer for two years, and most recently as Chief Strategy Officer.

Tien personally oversaw the vision, direction, and design of the first 17 releases of salesforce.com's award winning product line, including overseeing the launch of salesforce.com and the AppExchange. In 2004, Tien was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. Tien is also widely recognized as one of the thought leaders in the software-as-a-service industry. His podcast on the Secrets of Salesforce is widely cited and has been downloaded over 250,000 times since it was first published.

Prior to salesforce.com, Tien was at CrossWorlds Software, where he launched CrossWorlds' Telecommunications business unit focused on integration with billing systems such as Portal, Kenan, Amdocs, and MetaSolv, and at Oracle Corporation where he managed several of Oracle's largest Telecommunications accounts, including MCI, NYNEX, Bell Atlantic (now Verizon), and AT&T. Tien holds a bachelor's degree in electrical engineering from Cornell University and a master's in business administration from the Stanford Graduate School of Business.  (back to top/index)

 
Michael L. Whitener
 

Principal and co-founder of VistaLaw International LLC
 

Michael Whitener is a principal and co-founder of the law firm VistaLaw International LLC, with offices in Paris, London and Washington, D.C. Michael’s legal practice focuses on assisting software and other technology companies with licensing, distribution and intellectual property issues. He is the author of Creating Software Alliances (2007) and Corporate Governance for New Directors (2008).

Before co-founding VistaLaw, Michael was International Law Counsel at BearingPoint, a global management and technology consulting firm. He also served as trade adviser to the International Trade Administration. Michael was previously in private practice with the law firms of Sidley Austin and Hogan & Hartson.

Michael is a graduate of the University of Virginia School of Law. He received a Fulbright Fellowship to study Japanese law in Tokyo.  (back to top/index)


Brian Wolff
 

CoFounder and Vice President of Sales and Marketing, BlueLock
 

Brian co-founded BlueLock and currently serves as their Vice President of Sales & Marketing.  Indianapolis-based BlueLock was founded in 2006 as a provider of Infrastructure-as-a-Service (IaaS) via its Virtual Cloud Computing Platform.  His day to day responsibilities include executing the company’s sales, business development and brand strategy.

Prior to starting BlueLock he worked for IMS Health (RX:NYSE), the global leader in market intelligence in the pharmaceutical and healthcare industry, where he held positions of increasing responsibility within sales and consulting.

Prior to IMS he served as the director of sales and marketing for General Systems Design, Inc. where he developed and implemented an ASP platform for its billing software package.

Prior to GSD he held positions of increasing responsibility in sales and sales management with Johnson & Johnson (JNJ:NYSE).

Brian holds a B.A. from the University of Michigan and is a licensed private pilot.  (back to top/index)

 


Need to learn more? Interested in speaking at future conferences?
E-mail Softletter editor Rick Chapman  rickchapman@softletter.com
 

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