SaaS University: Key New Research Highlights at SaaS University in Washington, D.C.
At Softletter's SaaS University, you'll not only have the opportunity to learn from and network with some of the industry's leading experts on SaaS and the Cloud, you'll be obtaining the most up-to-date and relevant information on the industry available anywhere.
Key Highlight from Softletter's US SaaS Report
Now in its fourth year, the Softletter SaaS Report is the standard by which SaaS companies measure their business operations and key metrics. At SaaS University in Washington, D.C., attendees will hear key metrics and highlights from the report broken out by company development state, revenue size, and years in business. In addition, all attendees will receive the complete summary results of the Softletter SaaS survey.
Key Highlight from Softletter's EuroSaaS SaaS Report
As with the 2010 Softletter US SaaS Report, the EuroSaaS Survey covers:
Revenue growth, international markets, and profitability
Key business metrics, including CAC, CMRR, resubscription, etc
SaaS Product Architecture, Outsourcing, and R&D
SaaS Platform Development Choices
SaaS Infrastructure and Cloud Choices
SaaS Billing and Monetization
SaaS Privacy and Security (including the European Data Protection Directive (95/46/EC)
SaaS Escrow and Fallover (Failover)
SaaS Resellers and Channels
SaaS Sales Models and Costs
SaaS Marketing Overview and Marketing Costs
SaaS Customer Support and Services
SaaS Initial and Professional Services
Community/Product Management and SaaS
The Softletter 2010 EuroSaaS presentation will provide key highlights from the survey broken out by country, company revenues, development stage, and years in business. In addition, all attendees will receive the complete summary results from the Softletter EuroSaas survey.
Key Highlight from Softletter's Social Marketing for Software Companies Survey
At SaaS University in Washington, attendees will be provided with key highlights from our Social Marketing for Software survey. Social marketing is hot, hot, hot, but the availability of hard statistics on the effectiveness of Facebook, LinkedIn, and Tweeter has been not, not, not. At the conference, attendees will obtain up-to-date, no nonsense analyses of how these services perform, what they cost, and what you expect from them in turns of lead generation, brand building, and related issues.
The Social Marketing Survey breaks out companies by company type (client/server, desktop/retail, mobile applications OEM, and SaaS) company revenues, and development stage. The presentations on the survey will enable you to understand how social marketing systems work best for SaaS company's and provide valuable comparison's and drill downs
In addition, all attendees will receive the complete summary results from the Softletter Social Marketing for Software Firms Survey.
Key Highlight from Softletter's SaaS Escrow and Failover Survey
In the 2010 Softletter SaaS Survey, 32% of SaaS companies reporting stated they were offering a complete failover guarantee in the event their business fails or cannot continue operations for any reason. This number is up 12% from our 2009 results and gives SaaS companies a look into the future of SaaS escrow and failover protection.
The SaaS Escrow and Failover Report, a joint project between Softletter and Iron Mountain, will provide you with a detailed understanding of how, when, and where you need to integrate escrow and failover offerings into your SaaS business operations and sales/marketing cycle.
In addition, all attendees will receive the complete summary results from the Softletter SaaS Escrow and Failover Report.
Key Highlight from Softletter's Lead Generation, Scoring, and Conversion to Sales Survey
Lead scoring and conversion rates are on every sales exeuctive's and vp of marketing's lips, but there hasn't been a lot of data provided on best practices and metrics for this key marketing activity. With the Softletter Lead Generation, Scoring, and Conversion to Sales Survey that's changed. At SaaS University in Washington, D.C, Softletter and OnDemand Advisors CEO Robert Jurkowski (Rob is also the former CEO of SaaS-based accounting firm Intacct) will anlayze the results of the survey. Key metrics you'll be provided include:
- Lead scoring methodoligies and data points
- Lead definitions approaches
- Differentiators between warm leads, market qualified leads, and sales qualified leads
- Most popular lead generation systems (and ratings of these systems)
- Conversion to sales rates
In addition, all attendees will receive the complete summary results from the Softletter Lead Generation, Scoring, and Conversion to Sales Survey.