Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences 2011/2012

Key Metrics That Drive Revenue and Success

Real World, In-Depth Analyses of How to Succeed in Cloud Applications from SaaS Executives in the Field

Private Meetings with VCs and M&A Advisors

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Our fifth year providing actionable Cloud and SaaS benchmarks, metrics, and hard data not available from any other source.

Register for the Austin, TX Saas University University conference:  $995 per attendee, $795 Early Bird Pricing. EB pricing is available through February 10th.  Save with Group Discounts, Sofltetter Subscribers save an additional $200 on their attendance.
 

Upcoming U.S. Sessions

• Austin, TX,  Feb. 28 -29, Mar. 1, 2012
• Boston, Fall, 2012

All SaaS University programs feature:

• 28+ Sessions
• SixTracks
• Six Keynotes
• Optional Workshops on pricing, sales force tuneup, lead generation and management channel development, SaaS UI design and SaaS product positioning
   

In addition, attendees at every SaaS University conference receive valuable takeaways. 

 "It was a pleasure meeting you and Randy in Boston last week. Rob and I both want to thank you for putting on a great event. It was the best event we have attended all year. We found it extremely informative and productive."

Jay Wright, Regional Direct of Sales, Corent Technology, Inc.

"I've gone to other SaaS conferences and got tips; I went to Softletter's Chicago conference and got hard data and answers". 

-Gary Skiba, CEO, Midamak 

"I would like to thank you for putting on such a great show last week in Chicago. I still don’t know how I ended up hearing about the conference but I have to say it was one of the most eye opening and helpful two days since I started my company.  It is great to see other companies with the same issues, and people with answers to a lot of the problems and questions we are facing".

-Joseph Collins, CEO, VaporStream

Highlights from Softletter's 2010 SaaS Report

 
 

GO TO VIDEO

Thursday, March 25th, 2010; Time: 12:00AM to 1:00PM, EDT/EST
 

Presenter(s): Rick Chapman, Softletter Publisher and Managing Editor
 

SaaS University Washington 2010

 Keynote:  Key SaaS Metrics from the Softletter 2010 SaaS Report

by Rick Chapman, Publisher of Softletter

View Here*

Note: Must be registered user to see this video: Register Free - Click Here

Presented on July 20, 2010 

Presenter(s): Softletter Managing editor Rick Chapman

First Morning Second Keynote Address: Key SaaS Metrics from the Softletter 2010 SaaS Report Now in it's fourth year, The Softletter SaaS Report is the industry standard by which SaaS technology provider measure their business operations and compare their financial and operating metrics agains their peers. During this presentation, Softletter managing editor Rick Chapman will examine key metrics dealing with: * SaaS revenue growth and profitability * SaaS and participation in international markets * SaaS pricing and subscription models * SaaS resubcription and churn rates * SaaS/Cloud infrastructure costs and models * SaaS R&D costs and use of Agile development models * PaaS choices and evaluations * Implementation of mult-tenancy * SAS 70, PCI, and European Safe Harbor implementation * SaaS failover and escrow * SaaS channels * SaaS sales and marketing costs * SaaS professional and customer service levels and measurements * SaaS and product and community management This session will provide the audience with insight into the industry's development and key operations challenges available nowhere else.