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Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2012
 

Key Metrics That Drive Revenue and Success in Cloud Applications

Private Meetings with VC and M&A Experts

Critical Research Providing Information and
Metrics Available Nowhere Else

 

Register Today


The Premier Events for Companies
Who Need to Succeed in SaaS
 

Since 2007, Softletter has hosted the industry's most comprehensive series of conferences on SaaS. Conferences have been held in Atlanta, Boston, Chicago, Dallas, San Francisco, Santa Clara and Washington, DC. New markets, opportunities, and obstacles are opening up as the software industry shifts towards the Cloud and a computing environment that provides 24/7/52 availability, communities of customers, and customer service and support issues that transcend anything ever seen by firms in the on premise, client/server markets!

Now Softletter's SaaS University comes to Austin, TX! The comprehensive agendas covers:

  • Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information
  • Successful SaaS business and pricing models
  • Selling SaaS in tough economic times (and the good news is you can)
  • Case studies on successful and unsuccessful SaaS design implementations
  • Cloud computing and its impact on your infrastructure choices
  • Selling professional services in SaaS
  • Security and facility management for SaaS companies
  • The role of channels in a SaaS sales world
  • Compensating your sales force in a SaaS milieu
  • Implementing devops methodologies in your SaaS business operations
  • Transitioning from a licensed to a SaaS business model
  • Understanding when and whether to build your Cloud infrastructure or rent it
  • Accelerating your Cloud applications revenue stream
  • How to negotiate and close SaaS enterprise agreements
  • And much, much more!
     

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2011/2012...
 

Features some of the software industry's leading companies and experts on the SaaS business model. All conference sessions focus on providing hard data and practical strategies and tactics for ensuring you succeed in the Cloud and SaaS.

Register Today

 

 

Upcoming Events

Click Here to find out more about Softletter's Software as a Service 2011 Conferences.

The Premier Event for those who need to succeed in SaaS.
 

2011/2012 U.S. Sessions:

Denver, CO  (2011), April 26 -28