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Softletter would like to recognize our SaaS University Sponsors
 
 

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2010
 

Architecting SaaS Communities for Growth and Profitability

The Premier Events for Companies
Who Need to Succeed in SaaS
 

From 1999-2001 what was then called the ASP market collapsed, bringing an abrupt halt to the growth of what was seen as a new and vibrant market in the software industry. But times have changed and the ASP market, now called Software as a Service (SaaS) is back with a vengeance. New markets and opportunities await those publishers astute enough to make the move now to the SaaS model. The conference agendas covers:

  • Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information
  • Successful SaaS business and pricing models
  • Selling SaaS in tough economic times (and the good news is you can)
  • Case studies on successful and unsuccessful SaaS implementations
  • Cloud computing and its impact on your infrastructure choices
  • Understanding and assuaging privacy and security concerns when dealing in markets where privacy and information security are paramount
  • The role of channels in a SaaS sales world
  • Compensating your sales force in a SaaS milieu
  • Learning the importance of SLA, escrow, and fallover ("failover") concerns when selling SaaS
  • Transitioning from a licensed to a SaaS business model
  • Understanding when and whether to build your SaaS infrastructure or rent it
  • Accelerating your SaaS revenue stream
  • Managing your SaaS cash and finances during a recession
  • And much, much more!
     

Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2010...
 

Features some of the software industry's leading companies and experts on the SaaS business model. All conference sessions focus on providing hard data and practical strategies and tactics for ensuring you succeed in SaaS.

When the conference is over, you'll leave reinforced by a copy of the complete proceedings, a free copy of one Softletter's SaaS Research Reports (a $400-500 value) and a complimentary three-month subscription to Softletter (a $100 value).
 

Register Today