Why Attend a Softletter SaaS University Conference?
You'll obtain access to SaaS benchmarks, metrics, and hard data not available from any other source in the industry
In 2006 Softletter released the first comprehensive SaaS best practices and metrics report for technology providers. Now, four years later, we have accumulated information and insights generated from over 1000 SaaS companies and executives on different aspects of the SaaS industry. We've been tracking trends and digging out answers to questions other sources haven't even thought of asking. The most popular subscription options. Analytics on renewal and churn rates. Hard numbers on profitability and revenue growth. Multi-tenancy and Open Source technology adoption rates. Up-to-the minute survey data on conversion to sales from free and trial access programs. The most and least effective marketing programs for SaaS companies. We can even tell you how many SaaS companies are building products based on browser-based UIs vs. those using downloadable thin clients.
Focus on one of the most important sales and marketing trends taking place in SaaS: Communities
A Practical Eye for the Future and a Nose for Hype
Our research into SaaS and our 25 year history of analyzing trends, developments, and changes in the software industry give us an unparalleled feel for new trends and developments. An example of this in action is the close focus Softletter has brought to the concept of SaaS customer communities, a profound change in your operations that will have a tremendous impact on your bottom line and your relations with the people subscribing to your SaaS system. On the other hand, we're taking a hard look at Cloud hype and working hard to help you make sure you don't confuse your customers and damage your sales and marketing cycle.
The Most Comprehensive Program in the World at a Venue Near You
Softletter's SaaS University Conferences are packed with more comprehensive sessions and tracks than any other in the industry. And if you're tired of always hauling out to the West Coast, in 2010 we're holding sessions in four different locations throughout the country: Dallas, Texas, Washington, D.C., Denver, Colorado, and New York City. Save money and travel aggravation. And don't worry about missing a session; every presentation at a SaaS University conference is video taped and available to all conference attendees for 30 days after the event ends.
Takeaways of Major Value
At every Softletter conference, attendees receive a valuable research report packed with actionable information. At our June/July 2009 Chicago conference, every attendee received a free copy of our SaaS Marketing Report, a 450 page analysis of 22 separate marketing activities carried out by SaaS firms, a $499 value. In Dallas, every attendee receives a copy of The Softletter Direct Sales Compensation and Efficiency Report, a comprehensive look at sales compensation numbers that includes benchmark comparisons of SaaS firms performance against their client server, desktop/retail, and OEM counterparts. And attendees to SaaS University conferences can also purchase other Softletter SaaS reports and research, including our comprehensive SaaS Business and Best Practices (US and Euro), SaaS Marketing, Direct Sales Compensation and Efficiency, Telesales Compensation and Efficiency, and Financial Metrics and Operations reports as well as other publications at special prices available only at our conferences.