Why Attend a Softletter SaaS and Cloud Applications University Conference?
You'll obtain access to up-to-date analyses, case studies, benchmarks, metrics, and hard data not available from any other source in the industry
In 2006 Softletter released the first comprehensive SaaS best practices and metrics report for technology providers. Now, five years later, we have accumulated information and insights generated from over 1000 SaaS companies and executives on different aspects of the SaaS and Cloud industry. We've been tracking trends and digging out answers to questions other sources haven't even thought of asking. Data on issues such as:
- The most popular subscription options.
- Discounting levels for multi-year contracts.
- Analytics on renewal and churn rates.
- Conversion to sales rates for trial accessa and freemium programs.
- Hard numbers on profitability and revenue growth.
- Multi-tenancy and Open Source technology adoption rates.
- The most and least effective marketing programs for SaaS companies.
- Best practices in lead generation, management, and conversion to sales.
We can even tell you how many SaaS/Cloud companies are building products based on browser-based UIs vs. those using downloadable thin clients and the most popular Agile methodology used by SaaS development teams.
A Practical Eye for the Future and a Nose for Hype
Our research into SaaS and the Cloud and our 26 year history of analyzing trends, developments, and changes in the software industry give us an unparalleled feel for new trends and developments. An example of this in action is the close focus Softletter has brought to the concept of SaaS customer communities, a profound change in your operations that will have a tremendous impact on your bottom line and your relations with the people subscribing to your SaaS system. On the other hand, we're taking a hard look at Cloud hype and working hard to help you make sure you don't confuse your customers and damage your sales and marketing cycle.
The Most Comprehensive Program in the World at a Venue Near You
Softletter's Cloud and SaaS Applications University Conferences are packed with more comprehensive sessions and tracks than any other in the industry. In 2012 we're holding sessions in Austin, TX and Boston, MA. In 2013 SaaS U will head down under and across the pond with sessions in Australia. Our next US sessions will be Seattle in October of 2013 and then Austin in 2014.
Takeaways of Major Value
At every Softletter conference, attendees will receive a complimentary one-year subscription to Softletter, a $399 value. Published monthly, each isue of Softletter is packed with invaluable operations advice, benchmarks, and up-to-date data on successfully running a software company.
More information here