SUMMARY
The Software Sales & Marketing Superbook from Softletter is packed with state-of-the-art software sales and marketing tactics, plus more than 400 profit-boosting tips, case studies and hard-to-find survey data geared specifically for software companies.
Find out how you can survive and prosper with the 596-page Software Sales & Marketing Superbook from Softletter. CEOs and sales and marketing executives at business software companies will find literally thousands of suggestions for lead generation, closing and cost containment. The Superbook also contains updated benchmark data covering software sales quotas and commission plans, software marketing budgets, ROI targets, and much more. Updated yearly, discover how you compare to your true peers!
SCOPE
- The Sales & Marketing Superbook is a compendium of knowledge regarding sales and marketing best practices for the software industry.
- Benchmarks, Metrics and practical tips in the areas of Pricing, E-Commerce, Online marketing, Channel Marketing, Business Development, Alliances, Product Marketing, and much much more.
REASONS TO BUY
- 400 + profit boosting tips specific to software sales and marketing.
- CEO’s and Sales and Marketing Executives will have access to insights and information that took us years to gather in one place that will positively impact your bottom line.
- Product managers and Product Marketing Managers will gain years of insight from the experiences of the best minds in the software industry.