Aegis In Search of Stupidity Over 20 Years of High-Tech Marketing Disasters, Second Edition

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In Search of Stupidity Over 20 Years of High-Tech Marketing Disasters, Second Edition - ISOS2

SUMMARY

"In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters is a most valuable book and is a wonderful read for anyone in the software industry. For those in sales and marketing, it is clearly required reading, and in fact, should be reread periodically. While In Search of Excellence turned out to be a fraud, In Search of Stupidity is genuine, and no names have been changed to protect the guilty."

Ben Rothke, Slashdot.org.

Read Ben's complete review of the
second edition on Slashdot here

For more information about the book and excerpts; Click Here

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