The Softletter 2010 CEO Compensation Survey     
   

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Dear Colleague:

As you may know, Softletter, now in its 25th year of publication, publishes a series of annual salary surveys that cover senior job titles in the software industry. This current questionnaire covers Chief Executive Officer (CEO) compensation.

We're looking for some fairly standard information--in particular, a comparison of "base salary" vs. "variable pay" (bonuses, commissions, etc.) for your most recent full year and for the previous year. We'll use this data to identify trends and current compensation benchmark that you can use to see how your own salaries compare to pay levels at comparable companies.

In addition, we compare salaries based on company development stages, an important factor that's rarely taken into account in other salary surveys.

Everyone who supplies data for this survey will receive a complimentary copy of the summary report in an upcoming issue of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Also note that we will be sending the summary results via E-mail; if you provide us with a non-working address you won't receive them. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.

Please pass this invitation along to a colleague in the industry who you feel should participate.

Final survey results will appear in April 2010 issues of Softletter.

For more information on subscribing to Softletter and Softletter publications such as The Softletter Financial and Software as a Service Reports, please go to http://www.softletter.com.

Many thanks for your help!

CLICK HERE TO GO TO SURVEY

Merrill R. (Rick) Chapman, Managing Editor
Softletter
34 Sugar Hill Road
Killingworth, CT 06419
860-663-0552
rickchapman@softletter.com
 

CEO Compensation Survey

2010 Softletter Software as a Service (SaaS) Survey
 

SURVEY IS CLOSED
 

Dear Colleague:

Welcome to the 2010 edition of our industry leading SaaS survey. Now in its fourth year, this survey is the standard by which SaaS technology providers track and measure key trends, developments and metrics in the industry. This survey is aimed at software developers/publishers who are currently selling SaaS products in the commercial software marketplace. If your company, division, or business unit is not deriving at least 80% of its revenue from sales of SaaS systems and services, please do not take this survey.

This is a big survey: based on your answers, you will fill out approximately 75 to 90 questions, but we've made them as simple and easy-to-follow as possible. We estimate that this survey will take from 20 to 30 minutes to complete. Please note that many questions require you to provide an answer in order to proceed through the survey; you will not be able to simply fill out a few questions at the beginning of the survey, then fill out the address information at the end to receive the results. You will need to finish the survey. (You can begin the survey, then for up to 21 days finish it later or revise your answers if you wish.)

Everyone who supplies data for this survey will receive a complimentary copy of the summary results in upcoming issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Rick Chapman, Softletter's publisher and managing editor, will be presenting detailed analyses of the results in his presentations at SaaS University: Marketing, Sales, Infrastructure and Finance Conferences in 2010. More info at www.softletter.com.

Please be sure to provide a valid E-mail address when completing the survey as the summary results will be sent by E-mail via an electronic version of Softletter.

You may want to pass along information about the Softletter 2010 SaaS Survey to a colleague in the industry who you feel should participate.

The Softletter 2010 SaaS Survey Survey is Closed

The 2009 Softletter Free Use (Freemium) and Trial Access Survey

SURVEY CLOSED

Dear Colleague:

As you may know, Softletter, now in its 25th year of publication, publishes a series of annual surveys that examine every aspect of running a successful software business. This survey covers free and trial access metrics and conversion to sales numbers for SaaS (Software as a Service) companies.

Most SaaS companies do not offer both free and trial access programs and if you are one of these companies, simply answer "no" to the question that enquires if you execute a Free or Trial program and you will be taken to the appropriate section of the survey. If you do offer both types of programs, please fill out both sections of the survey.

We're looking for some fairly standard information and will use this data to identify trends and current benchmarks that you can use to determine how your own numbers, processes and practices compare to those of comparable companies. In addition, we analyze information based on company development stages, an important factor that allows us to establish medians for companies in different market sectors. The entire survey is 20 to 30 questions, based on responses, and should take approximately 15 to 20 minutes to complete. Please pass this invitation along to a colleague in the industry who you feel should participate.

Everyone who supplies data for this survey will receive complimentary access to the complete summary results in January issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Please note that if you do not complete the entire survey, you won't receive access to the complete summary copy of the results. Also note that we will be sending notification of availability of the summary results via E-mail; if you provide us with a non-working address you won't be notified. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.

This survey uses conditional branching but at some points we have decided to not implement it to enable you to see questions on which we'll developing our survey and report metrics even if you do not currently carry out these activities. In all cases, we have provided the option for you to tell us this activity is not applicable.

Do not forget to push the Submit Survey button at the end of the questionnaire and then wait for the acknowledgement page.

Again, final survey summary results will appear in our January issues of Softletter. This survey closes December 21st.

Many thanks for your help!

The 2009 Softletter Telesales Compensation and Efficiency Survey
 

SURVEY CLOSED

Dear Colleague:

As you may know, Softletter, now in its 25th year of publication, publishes a series of annual surveys that examine every aspect of running a successful software business. This survey covers sales compensation processes and practices for a software firm's telesales force. Softletter defines a telesales force as a group within your organization or one directed by your organization that is directly responsible for closing business via a variety of remote sales techniques, including phone calls, remote product demonstrations, responses to requests for pricing on your products and services generated by your marketing efforts and similar tactics. If your outbound group(s) focuses its efforts on lead generation but does not close business directly, we define them as a telemarketing group and you should not take this survey.
 

We're looking for some fairly standard information and will use this data to identify trends and current benchmarks that you can use to determine how your own numbers, processes and practices compare to those of comparable companies. In addition, we analyze information based on company development stages, an important factor that allows us to establish medians for companies in different market sectors. We also break companies down into four basic classes: desktop/retail, OEM, on premise, client/server, and SaaS. The entire survey is 25-30 questions, based on responses, and should take approximately 15 to 20 minutes to complete.
 

Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in the August/September issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Please note that if you do not complete the entire survey, we can't send you a complete summary copy of the results.
 

Do not forget to push the Submit Survey button at the end of the questionnaire and then wait for the acknowledgement page.
 

Again, final survey summary results will appear in our October/November 2009 issues of Softletter. This survey closes September 30th.

Many thanks for your help!