The Softletter Chief Sales Officer (CSO) Compensation Survey for Software Companies
 

Take the CSO Survey Now

Dear Colleague:

As you may know, Softletter, now in its 26th year of publication, publishes a series of annual salary surveys that cover senior job titles in the software industry. This current questionnaire covers Chief Sales Officer (CSO) compensation.

We're looking for some fairly standard information--in particular, a comparison of "base salary" vs. "variable pay" (bonuses, commissions, etc.) for your most recent full year and for the previous year. We'll use this data to identify trends and current compensation benchmark that you can use to see how your own salaries compare to pay levels at comparable companies.

In addition, we compare salaries based on company development stages and company type, important factors that are rarely taken into account in other salary surveys.

Everyone who supplies data for this survey will receive a complimentary copy of the summary report in an upcoming issue of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Also note that we will be sending the summary results via E-mail; if you provide us with a non-working address you won't receive them. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.

Please pass this invitation along to a colleague in the industry who you feel should participate.

Final survey results will appear in our February 2011 issue of Softletter.

Take the CSO Survey Now

For more information on subscribing to Softletter and Softletter publications such as The Softletter Financial and Software as a Service Reports, please visit us at http://www.softletter.com/Research.aspx

Many thanks for your help!

Merrill R. (Rick) Chapman, Managing Editor
Softletter
34 Sugar Hill Road
Killingworth, CT 06419
860-663-0552
rickchapman@softletter.com

The Softletter Chief Marketing Officer (CMO) Compensation Survey for Software Companies
 

Take the CMO Survey Now

Dear Colleague:

As you may know, Softletter, now in its 26th year of publication, publishes a series of annual salary surveys that cover senior job titles in the software industry. This current questionnaire covers Chief Marketing Officer (CMO) compensation.

We're looking for some fairly standard information--in particular, a comparison of "base salary" vs. "variable pay" (bonuses, commissions, etc.) for your most recent full year and for the previous year. We'll use this data to identify trends and current compensation benchmark that you can use to see how your own salaries compare to pay levels at comparable companies.

In addition, we compare salaries based on company development stages and company type, important factors that are rarely taken into account in other salary surveys.

Everyone who supplies data for this survey will receive a complimentary copy of the summary report in an upcoming issue of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Also note that we will be sending the summary results via E-mail; if you provide us with a non-working address you won't receive them. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.

Please pass this invitation along to a colleague in the industry who you feel should participate.

Final survey results will appear in our March 2011 issue of Softletter.

Take the CMO Survey Now

For more information on subscribing to Softletter and Softletter publications such as The Softletter Financial and Software as a Service Reports, please visit us at http://www.softletter.com/Research.aspx

Many thanks for your help!

Merrill R. (Rick) Chapman, Managing Editor
Softletter
34 Sugar Hill Road
Killingworth, CT 06419
860-663-0552
rickchapman@softletter.com

The Softletter Vice President of Product Marketing Compensation Survey for Software Companies
 

Take the VP of Product Management Compensation Survey Now

Dear Colleague:

As you may know, Softletter, now in its 26th year of publication, publishes a series of annual salary surveys that cover senior job titles in the software industry. This current questionnaire covers Vice President of Product Marketing ) or equivalent title/responsibilities compensation.

We're looking for some fairly standard information--in particular, a comparison of "base salary" vs. "variable pay" (bonuses, commissions, etc.) for your most recent full year and for the previous year. We'll use this data to identify trends and current compensation benchmark that you can use to see how your own salaries compare to pay levels at comparable companies.

In addition, we compare salaries based on company development stages and company type, important factors that are rarely taken into account in other salary surveys.

Everyone who supplies data for this survey will receive a complimentary copy of the summary report in an upcoming issue of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Also note that we will be sending the summary results via E-mail; if you provide us with a non-working address you won't receive them. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.

Please pass this invitation along to a colleague in the industry who you feel should participate.

Final survey results will appear in our March/April 2011 issue of Softletter. 

Take the VP of Product Management Compensation Survey Now

For more information on subscribing to Softletter and Softletter publications such as The Softletter Financial and Software as a Service Reports, please visit us at http://www.softletter.com/Research.aspx

Many thanks for your help!

Merrill R. (Rick) Chapman, Managing Editor
Softletter
34 Sugar Hill Road
Killingworth, CT 06419
860-663-0552
rickchapman@softletter.com

The Softletter 2011/12 Software as a Service (SaaS) Survey is Now Closed

 Dear Colleague:

We'd like to thank the over 200 senior SaaS executives who participated in the 2011/12 Softletter SaaS survey.The survey is now closed.

The survey covered the following topics:

• Revenue Growth and Profitability
   
• Discounting Levels
   
• Freemium and Trial Access programs and metrics


• International Markets


• SaaS System Functionality Levels and Release Schedules


• SaaS Pricing Models (including freemium, concurrent, and named subscriber)


• SaaS Subscription Length Models


• SaaS Firewall Usage


• Key SaaS Business Metrics


• SaaS and Agile Development Methodologies


• SaaS Product Interfaces, Architecture and R&D


• SaaS and Multi-Tenancy


• SaaS Product Development Outsourcing


• Platform as a Service (PaaS) Choices and R&D Costs


• SaaS Infrastructure and Cloud Choices


• SaaS Privacy and Security


• SaaS Resellers and Channels


• SaaS Sales Models and Costs


• SaaS Customer Support and Services


• SaaS Marketing (includes trial access programs)


• SaaS Initial and Professional Services


• Community/Product Management and SaaS

 
Everyone who supplied data for this survey will receive a complimentary copy of the summary results in upcoming issues of Softletter. Rick Chapman, Softletter's publisher and managing editor, will be presenting detailed analyses of the results in his presentations at SaaS University: Marketing, Sales, Infrastructure and Finance Conferences in 2011 and 2012 (Denver, CO and Austin, TX). More info here.

Many thanks for your help!