The Softletter EuroSaaS Survey
Dear Colleague:
Welcome to the 2010 edition of our EuroSaaS and Cloud Applications survey. This survey is modeled on our industry-leading US Software as a Service survey, which is in its fourth year and has become the standard by which SaaS technology providers track and measure key trends, developments and metrics in the SaaS and Cloud applications industry.
This survey is aimed at software developers/publishers in the European Union, as well as Iceland, Norway, Switzerland and Turkey, who are currently selling SaaS products in the commercial software marketplace. If your company, division, or business unit is not deriving at least 80% of its revenue from sales of SaaS systems and services, please do not take this survey.
This is a big survey: based on your answers, you will fill out approximately 75 to 90 questions, but we've made them as simple and easy-to-follow as possible. We estimate that this survey will take from 20 to 30 minutes to complete. Please note that many questions require you to provide an answer in order to proceed through the survey; you will not be able to simply fill out a few questions at the beginning of the survey, then fill out the address information at the end to receive the results. You will need to finish the survey. (You can begin the survey, then for up to one month finish it later or revise your answers if you wish.)
CLICK HERE TO TAKE THE EuroSaaS SURVEY
Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in upcoming special issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Rick Chapman, Softletter's publisher and managing editor, will be presenting detailed analyses of the results in his presentations at SaaS University: Marketing, Sales, Infrastructure and Finance Conferences in 2010. More info at www.softletter.com.
Please be sure to provide a valid E-mail address when completing the survey as the summary results will be sent by E-mail via an electronic version of Softletter.
You may want to pass along information about the Softletter 2010 EuroSaaS Survey to a colleague in the industry who you feel should participate.
This survey closes in July, 2010.
CLICK HERE TO TAKE THE EuroSaaS SURVEY
Many thanks for your help!
Sincerely,
Merrill R. (Rick) Chapman
Softletter Managing Editor and Publisher
rickchapman@Softletter.com
1 860-663-0552 |
The Softletter and On Demand Advisors Lead Generation, Management and Conversion to Sales Survey
Dear Colleague:
Take the Softletter and On Demand Lead Generation and Management Survey Today!
Welcome to The 2010 Softletter and On Demand Advisors Lead Generation, Management and Conversion to Sales Survey for Software Companies. This survey is targeted at software firms who are using creating, managing, and converting leads to sales. If your firm doesn't carry out any of these activities (though it's hard to imagine a software company that doesn't do this), please don't take this survey.
(A quick operational note. If you want to "go back" several pages to a previous point in the survey, we suggest using your browser's drop down "Go back to a previous page" capability.)
This survey uses conditional processing so if you don't, for example, use lead generation software at your company, simply answer "No" when the survey asks if you use such a program and you'll be taken to the next section of the survey. This is a fairly short survey of between 20 to 25 questions, depending on your answers, and should take about 10 minutes to complete (though you may want to do some internal research on your lead programs before answering some of the questions).
Before you begin the questionnaire, please note that many queries require you to provide an answer in order to proceed through the survey; you will not be able to simply fill out a few questions at the beginning of the survey, then fill out the address information at the end to receive the results. You will need to finish the survey. (You can begin the survey, then for up to one month finish it later or revise your answers if you wish.)
The 2010 Softletter and On Demand Advisors Lead Generation, Management and Conversion to Sales Survey for Software Companies covers the following:
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Lead generation programs
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Lead management and scoring
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Lead definitions
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Most effective marketing programs in generating leads
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Conversion of marketing leads to sales qualified leads
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Conversion of sales qualified leads to sales
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Usage of marketing and lead management tools and software
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Budgetary and marketing effectiveness metrics
Take the Softletter and On Demand Lead Generation and Management Survey Today!
Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in upcoming special issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies.
Robert Jurkowski, CEO of On Demand Advisors and Rick Chapman, Softletter's publisher and managing editor, will be presenting detailed analyses of the results in their presentations at SaaS University: Marketing, Sales, Infrastructure and Finance Conferences in 2010. More info at www.softletter.com.
Please be sure to provide a valid E-mail address when completing the survey as information on obtaining the complete summary results in upcoming issues of Softletter will be sent by E-mail. You may want to pass along information about The 2010 Softletter and On Demand Advisors Lead Generation, Management and Conversion to Sales Survey for Software Companies to a colleague in the industry who you feel should participate.
This survey closes in late June, 2010. Many thanks for your help!
Take the Softletter and On Demand Lead Generation and Management Survey Today!
Sincerely, Merrill R. (Rick) Chapman
Softletter Managing Editor and Publisher
rickchapman@Softletter.com
1 860-663-0552 |
The Softletter 2010 CEO Compensation Survey
Dear Colleague:
As you may know, Softletter, now in its 25th year of publication, publishes a series of annual salary surveys that cover senior job titles in the software industry. This current questionnaire covers Chief Executive Officer (CEO) compensation.
We're looking for some fairly standard information--in particular, a comparison of "base salary" vs. "variable pay" (bonuses, commissions, etc.) for your most recent full year and for the previous year. We'll use this data to identify trends and current compensation benchmark that you can use to see how your own salaries compare to pay levels at comparable companies.
In addition, we compare salaries based on company development stages, an important factor that's rarely taken into account in other salary surveys.
CLICK HERE TO GO TO THE COMPENSATION SURVEY
Everyone who supplies data for this survey will receive a complimentary copy of the summary report in an upcoming issue of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Also note that we will be sending the summary results via E-mail; if you provide us with a non-working address you won't receive them. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.
Please pass this invitation along to a colleague in the industry who you feel should participate.
Final survey results will appear in April 2010 issues of Softletter.
For more information on subscribing to Softletter and Softletter publications such as The Softletter Financial and Software as a Service Reports, please go to http://www.softletter.com.
Many thanks for your help!
CLICK HERE TO GO TO THE COMPENSATION SURVEY
Merrill R. (Rick) Chapman, Managing Editor
Softletter
34 Sugar Hill Road
Killingworth, CT 06419
860-663-0552
rickchapman@softletter.com
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The Softletter Social Marketing Survey for Software Companies
Dear Colleague:
Take the Social Marketing Survey for Software Companies Today
Welcome to The 2010 Softletter and Position2 Social Marketing Survey for Software Companies. This survey is targeted at software firms who are using Twitter, LinkedIn, and Facebook, either singly or in combination for brand building, lead generation, customer service, recruitment, and related activities. If don't use any of these services at your company, please don't take this survey.
(A quick operational note. If you want to "go back" several pages to a previous point in the survey, we suggest using your browser's drop down "Go back to a previous page" capability.)
This survey uses conditional processing so if you don't, for example, use Twitter at your company, simply answer "No" when the survey asks if you use it for business purposes and you'll be taken to the next section of the survey.
Before you begin the survey, please note that many questions require you to provide an answer in order to proceed through the survey; you will not be able to simply fill out a few questions at the beginning of the survey, then fill out the address information at the end to receive the results. You will need to finish the survey. (You can begin the survey, then for up to one month finish it later or revise your answers if you wish.)
Take the Social Marketing Survey for Software Companies Today
The 2010 Softletter and Position2 Social Marketing Survey for Software Companies covers the following:
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Types of usage
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Response rates to social marketing programs
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Usage of third party tools to manage and monitor your social marketing activities
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Lead and customer service metrics
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Brand management enhancement metrics
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Budgetary and marketing effectiveness metrics
Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in upcoming special issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies.
Rajiv Parikh, CEO of Position2 and Rick Chapman, Softletter's publisher and managing editor, will be presenting detailed analyses of the results in their presentations at SaaS University: Marketing, Sales, Infrastructure and Finance Conferences in 2010. More info at www.softletter.com.
Please be sure to provide a valid E-mail address when completing the survey as the summary results will be sent by E-mail via an electronic version of Softletter. You may want to pass along information about The 2010 Softletter and Position2 Social Marketing Survey for Software Companies to a colleague in the industry who you feel should participate.
Take the Social Marketing Survey for Software Companies Today
This survey closes in mid-June, 2010. Many thanks for your help!
Sincerely, Merrill R. (Rick) Chapman
Softletter Managing Editor and Publisher
rickchapman@Softletter.com
1 860-663-0552 |
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