Softletter's Marketing and Selling SaaS Seminar, 2008
Atlanta, GA

 

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January 30th and 31st, Atlanta, GA

 

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SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Softletter's Marketing and Selling SaaS Seminar, Atlanta

 

Softletter's Marketing and Selling SaaS (Software as a Service) Seminar, 2008
Atlanta, GA
January 30th and 31st

SaaS Goes South!
(Check back for speakers updates and additions)

 

Listen to the SaaS Experts Speak

 

Zach Nelson

Keynote Presenter
Zach Nelson
CEO, NetSuite

Zach Nelson has more than 20 years of leadership experience in the hi-tech industry, where he has held a variety of executive positions spanning marketing, sales, product development and business strategy with leading companies such as Oracle, Sun Microsystems, and McAfee/Network Associates.

Nelson has been CEO of NetSuite since 2002. Under his leadership NetSuite's revenues have grown ten-fold, workforce has quintupled to more than 500 employees, and its customer base has expanded to thousands of companies around the globe. Recently named as CRM Influential Leader of 2006 by CRM Magazine, Nelson has led NetSuite to be one of the hottest software companies in the world. Nelson holds a patent in the field of application integration, and has several others pending approval. He holds B.S. and M.A. degrees from Stanford University.

Peter Coffee

Keynote Presenter

Peter Coffee

Director of Platform Intelligence, salesforce.com

 

Peter Coffee is director of Platform Intelligence at salesforce.com. He was formerly the Technology Editor at eWEEK, a national multimedia center of expertise in enterprise infrastructure technology and practice. He has 23 years' experience in advancing and evaluating information technologies and practices as a developer, manager, consultant, educator, and internationally published author and industry analyst.

Based near Los Angeles, Coffee has written product reviews, technical analyses and opinion columns concerning disruptive forces in IT tools and practices; he has appeared on CBS, NBC, CNN, Fox, and PBS newscasts addressing Internet security, the Microsoft antitrust case, wireless telecom policies, and other eBusiness issues. His two books to date are the Ziff Davis Press tutorial "How to Program Java" in 1996 and "Peter Coffee Teaches PCs."

Coffee holds an engineering degree from MIT and an MBA from Pepperdine University, and has taught in the department of computer science at UCLA and at Pepperdine's Graziadio School of Business and Management and the Chapman College School of Business.

Jeff Kaplan

Keynote Presenter
Jeff Kaplan
Managing Director, THINKstrategies

 

THINKstrategies was founded by Kaplan -- formerly a leading industry analyst at IDC, Dataquest, and META Group, and successful senior marketing executive at InterOPS Management Solutions and International Network Services (INS) -- as the only independent strategic consulting firm dedicated to helping enterprise IT decision-makers and technology solution providers achieve their business objectives by leveraging the value of IT/telecom services, ranging from professional services to on-demand services, including application, hosting and managed services, as well as IT and business process outsourcing (ITO/BPO). Jeff has over twenty years of experience and recognized expertise in IT management, managed services, utility computing and outsourcing trends.

He is a frequent speaker at industry conferences and contributing columnist for BusinessWeek Online, Mass High Tech Journal, Financial Times of London, NetworkWorld, Business Communications Review, ComputerWorld, InfoWorld, InformationWeek, and Web Host Industry Review on topics including managed services, software-as-a-service (SaaS), utility computing, outsourcing strategies; network and systems operations, service level management (SLM); and IT ROI and TCO calculations.

 

Need to learn more? Interested in speaking at future seminars? E-mail Softletter editor

Rick Chapman

Gold Sponsors

 

Pervasive

Performance, Agility, and Fast ROI

 

Vindicia

 

Silver Sponsors

 

Bluelock
Infrastructure as a Service

 

OpSpource

The SaaS Delivery Experts

 

THINKstrategies

THINKstrategies

 

Network Sponsor

 

Atlantic Crossing

 

From Products to Profits


Media Sponsors

 

The 280Group

 

OnDemand Solutions

Accelerating Online Business Growth

 

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