Softletter's Marketing and Selling
Open Source Software 2005 Event
Download the complete brochure with speakers, agenda, and schedule!
The software industry’s only event dedicated to enabling independent software vendors to grow successful and profitable software businesses around Open Source software
If your company develops, sells, licenses or competes with Open Source software, this event is a must attend.
Event Overview
From its humble beginnings in the early 1980s, Open Source has made the transition from a
novelty to a powerful economic force in the software industry. Today, thousands of companies
worldwide are integrating and buying Open Source software and technology for their firms or
evaluating Open Source software for future purchases. Today, even Microsoft has been forced to
acknowledge the power of Open Source.
Initially, many industry observers scoffed at the idea that software companies could make money
selling "free" software but increasing numbers of software firms are doing just that. Marketing and
Selling Open Source Software 2005 will show you how companies are selling Open Source
products and services and how you can succeed as they have. This event offers software
developers and publishers a unique opportunity to focus on the business realities of selling
Open Source.
Marketing and Selling Open Source
Software 2005 is designed to provide an intense, information packed session focused heavily on
strategies, techniques, and tactics for selling Open Source software and services that generate
profits. Attendees will include speakers from leading software companies and organizations.
Networking, discussion sessions, daily luncheons and tabletop exhibits are incorporated into both
event sessions.
Seating is limited! Reserve your place today!
MATERIALS
All attendees will leave Softletter’s Marketing and Selling Open Source Software 2005 with a complete copy of the speaker’s presentations and other materials designed to allow you to execute on the information you’ve gained at the event. To register today and save $100 off the $895 regular price, please visit:
Register Today
EARLY BIRD SPECIAL!
The cost to attend Softletter's two-day Marketing and Selling Open Source Software 2005 is $895 but if you register by September 30th you can register for $795 and save $100.
SAVE MORE WITH GROUP REGISTRATIONS!
Save an additional $100 for the second attendee if you register two people from the same company, $200 per additional attendees if you register three or more! To book your group today, please call toll free at 1.888.479.6663, (international calls and Boston area call 1-781-751-8650).
Marketing and Selling Open Source Software 2005 is two-day, intense program of case studies and analyses of how to successfully profit by marketing and selling Open Source software and services. The sessions and case studies include:
Developing ROI models for Open Source products and services
Selling Open Source to IT
Understanding and Managing OSS licensing models
Linux and Open Source Software in the retail market
The most dangerous marketing and sales mistakes in Open Source today
Selling Open Source software to the government
Current sales and marketing trends in Open Source software
The growth of the Open-Source-for-profit applications market
Countering FUD directed at Open Source
International markets for Open Source software
Integrating proprietary and Open Source products into your business model
