Marketing and Selling Open Source Software

Speakers

Schedule

Top 10 Reasons to Attend

Complete Agenda

Who Should Attend

Locations

 

November 10th and 11th, San Jose, CA

 

Register Today!

Save More with Group Registration!

Please call toll free at 1-888-479-6663

 

SEMINARS
ON CD

Software Sales Rep Bootcamp CD

Softletter's Marketing and Selling Open Source Software Seminar

 

Softletter's Marketing and Selling
Open Source Software 2005 Event

Download the complete brochure with speakers, agenda, and schedule!

 

The software industry’s only event dedicated to enabling independent software vendors to grow successful and profitable software businesses around Open Source software

 

Register Today!

 

November 10th and 11th, San Jose, CA

If your company develops, sells, licenses or competes with Open Source software, this event is a must attend.

 

Event Overview

From its humble beginnings in the early 1980s, Open Source has made the transition from a novelty to a powerful economic force in the software industry. Today, thousands of companies worldwide are integrating and buying Open Source software and technology for their firms or evaluating Open Source software for future purchases. Today, even Microsoft has been forced to acknowledge the power of Open Source.

Initially, many industry observers scoffed at the idea that software companies could make money selling "free" software but increasing numbers of software firms are doing just that. Marketing and
Selling Open Source Software 2005
will show you how companies are selling Open Source products and services and how you can succeed as they have. This event offers software developers and publishers a unique opportunity to focus on the business realities of selling Open Source.

Marketing and Selling Open Source Software 2005 is designed to provide an intense, information packed session focused heavily on strategies, techniques, and tactics for selling Open Source software and services that generate profits. Attendees will include speakers from leading software companies and organizations. Networking, discussion sessions, daily luncheons and tabletop exhibits are incorporated into both event sessions.

 

Seating is limited! Reserve your place today!


MATERIALS

All attendees will leave Softletter’s Marketing and Selling Open Source Software 2005 with a complete copy of the speaker’s presentations and other materials designed to allow you to execute on the information you’ve gained at the event. To register today and save $100 off the $895 regular price, please visit:


Register Today

 

EARLY BIRD SPECIAL!

 

The cost to attend Softletter's two-day Marketing and Selling Open Source Software 2005 is $895 but if you register by September 30th you can register for $795 and save $100.

 

SAVE MORE WITH GROUP REGISTRATIONS!

Save an additional $100 for the second attendee if you register two people from the same company, $200 per additional attendees if you register three or more! To book your group today, please call toll free at 1.888.479.6663, (international calls and Boston area call 1-781-751-8650).

 

Register Today!


AGENDA

 

Marketing and Selling Open Source Software 2005 is two-day, intense program of case studies and analyses of how to successfully profit by marketing and selling Open Source software and services. The sessions and case studies include:

  • Developing ROI models for Open Source products and services
  • Selling Open Source to IT
  • Understanding and Managing OSS licensing models
  • Linux and Open Source Software in the retail market
  • The most dangerous marketing and sales mistakes in Open Source today
  • Selling Open Source software to the government
  • Current sales and marketing trends in Open Source software
  • The growth of the Open-Source-for-profit applications market
  • Countering FUD directed at Open Source
  • International markets for Open Source software
  • Integrating proprietary and Open Source products into your business model
  • Dual Licensing for Fun and Profit—The MySQL model
  • Selling Open Source Services
  • And much, much more!

Click here to see the complete agenda


SPEAKERS

 

We’ve arranged for a powerful lineup of speakers who have practical, hands-on experience in building businesses around Open Source.

Click here to see a listing of speakers and their bios.


Need to learn more?
Contact our event coordinators
for additional information.S

Sponsored by Softletter

Trends and Strategies in Software Publishing

 

Softletter


UPCOMING EVENTS

Softletter's Marketing and Selling Software as a Service, 2007

Click to find out more about Softletter's Marketing and Selling Software as a Service, 2009 Seminar

The Premier Event for Those Who Need to Succeed in SaaS

2009 Sessions

Chicago, June 30- July 1/2
Seattle, August 22/23

 

SPONSORS

Soft Summet 09

 


OpSource's SaaS Summit 2008

Prolexic

 

S