Agenda: Softletter's Marketing and Selling Open Source Software 2005 Seminar

Download the complete brochure with speakers, agenda, and schedule!

November 10th and 11th, San Jose, CA

Topics

• Developing ROI models for Open Source software
• Selling Open Source software in international markets
• Effective sales techniques for selling Open Source
• Understanding how to sell Open Source to IT
• Understanding and leveraging the Open Source community to increase sales and marketing acceptance
• The most dangerous marketing and sales mistakes in Open Source today
• Understanding and managing OSS licensing models
• Linux and Open Source software in the retail market
• Selling OSS to the government
• Current sales and marketing trends in Open Source software
• Future trends in Open Source marketshare and sales
• The growth of the Open-Source-for-profit applications market
• Countering FUD directed at Open Source
• And much, much more!

Case Studies

• Case Study: Dual Licensing for Fun and Profit—The MySQL model
• Case Study: Proprietary on Top of Open Source—How Open Source Companies Build Profitable Proprietary Products on Top of an Open Source Foundation
• Case Study: How to Make Money Helping Company’s Transition from the Proprietary to the OSS model
• Case Study: Selling Open Source Services
• Case Study: Linux on the Desktop
• Case Study: Linux—The Corporate Integrator

Need to learn more? Contact our event coordinators for additional information.

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