Marketing and Selling Open Source Software

Seminar Overview

Schedule

Top 10 Reasons to Attend

Complete Agenda

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November 10th and 11th, San Jose, CA

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SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

The Softletter Financial Handbook

The financial data you need to succeed, $249

The 2008 Softletter SaaS (Software as a Service) Report

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

The Softletter Software Industry Sales and Marketing Superbook

The Softletter Sales and Marketing SuperbookHundreds of tips case studies, and statistics on the software sales process, $299

The Softletter Services Marketing and Metrics Handbook

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

The Softletter Open Source ReportImportant data on the Open Source movement, $79

Speakers: Softletter's Marketing and Selling Open Source Software 2005 Seminar

Download the complete brochure with speakers, agenda, and schedule!

 

(Check back for speakers updates and additions)

 

rick chapman

Merrill R. (Rick) Chapman

Seminar Chairman

Rick Chapman is the managing editor and publisher of Softletter, the industry's premier publication. Rick has worked in the software industry for over 24 years with such firms as MicroPro and Ashton-Tate. He is the author of The Product Marketing Handbook for Software (Aegis Resources) and In Search of Stupidity: Over 20 Years of High Tech Marketing Disasters.

Donald K. Rosenberg

Seminar Co-Chairman

Donald Rosenber assists software companies with licensing and business/marketing strategies at Stromian Technologies and is the author of Open Source: The Unauthorized White Papers, (Wiley), taking a business approach to Open Source software, now on the Web at http://stromian.com/BookPage.html.

Don has twenty years of marketing experience and has worked with companies large and small in the U.S. and Europe, both in Open Source and
proprietary software licensing and marketing. Besides consulting on these issues, Don has given talks about them at USENIX, ALS, LinuxWorld, CeBIT, and Comdex. His column, Rosenberg's Corner, deals with Open Source and business issues.

Andrew Aitken

Founder and Managing Partner, Olliance Group

Andrew has over 18 years senior management experience building and leading national professional services companies. In 2001 Andrew founded Olliance Group with other industry veterans, to provide management and business strategy consulting to companies leveraging open source. Andrew is a member of the Open Source Software Institute's Board of Directors, SDForum?s Board of Advisors and Chair of their annual Open Source Conference, he is on the Board of Advisors of SugarCRM, and has personally advised firms such as: IBM, Sun, Intel, Nokia, and numerous VCs and startups, on their open source strategies.

Matt Asay

Director of Linux Business, Novell

Matt Asay is director and founding member of Novell’s Linux Business Office, and part of the Office of the CTO, where he helps to chart Novell's Linux/OSS strategy. He has spent most of his professional life developing novel ways to monetize Open Source software.

Matt holds a juris doctorate from Stanford Law School, where he worked with Larry Lessig on analyzing the GPL and other Open Source licenses, and their respective roles in fostering innovation. He speaks and publishes frequently on the topic of Open Source business strategies.

Kevin Carmony

CEO, Linspire (formerly Lindows)

Kevin Carmony served as President & COO for Linspire, Inc. from the company's inception in July 2001 and later became CEO in April 2005.Prior to joining Linspire, Carmony served as CEO of NewVox Records from March 2000 to March 2001 and CEO of TrueVerse Management from August 1998 to March 2000. On the technology front, Carmony operated as founder and CEO of NewQuest Technologies, Inc. His work with the award-winning personal information management software, Ascend, garnered many accolades.

James P.Curtin,

President and CEO, Win4Lin

Prior to assuming his position at Win4Lin, Mark was was the Vice President and CIO of NeTraverse where he developed expertise in Linux and Open Source software business models. Mark is also the Editor in Chief of LinuxWorld Magazine, a monthly publication focused on the business of Linux and Open Source in the enterprise.



Stacy J. Kenworthy

President & CEO, ApplianceWare, Inc.

Stacy is a veteran of more than 15 years in the finance and technology fields and the President of ApplianceWare, Inc., a company focused on the rapidly growing network storage market. Stacy Kenworthy directs many of the critical business activities for ApplianceWare, including overall corporate strategy developing and maintaining relations with the company's investors and leading market analysts. His current focus is set on advancing ApplianceWare's business and strategic relationships forward in the rapidly developing storage technology markets.

Rob Page

Rob Page

CEO, Zope

Prior to co-founding Zope Corporation in 1995, Rob co-founded Connecting Minds, a consultancy firm. He served his country for nine years in the Marine Corps and Marine Corps Reserve as a data systems officer. Rob earned his B.S. in Aerospace Engineering from the University of Florida. He is an active member in Virginia technology and business councils as well as a frequent speaker in high tech venues across the globe.

John Roberts

John Roberts

CEO, SugarCRM

John is a pioneer in the Open Source enterprise application space as one of the 3 founders of SugarCRM. Having strong business, marketing, business development and product management experience, John has introduced Open Source as the only viable contender to the established proprietary CRM solutions. John brings a strong enterprise CRM applications track record spanning 11 years.

Prior to co-founding SugarCRM, John held product management and sales engineering positions at E.piphany, BroadVision, Baan/Aurum Software and IBM. John holds a BS in Business from Virginia Commonwealth University.

Lawrence Rosen

Lawrence Rosen is both an attorney and a computer specialist. As an attorney his specialty is technology, but he is also a skilled litigator and negotiator, as well as legal advisor to individuals and technology companies throughout the world. He served as general counsel and secretary to Open Source Initiative (OSI) and as counsel to several other Open Source projects. Mr. Rosen's software licenses, the OSL and AFL, are widely used. His book, "Open Source Licensing: Software Freedom and Intellectual Property Law," was published by Prentice Hall in 2004.

Zack Urlocker

Zack Urlocker

Vice president of Marketing, MySQL

Zack oversees MySQL global corporate and product marketing. Zack is a veteran marketer, with more than 15 years' enterprise software marketing experience. Prior to joining MySQL, Zack held executive marketing and product management positions at Active Software, webMethods and Borland International. He is a frequent speaker on Open Source technology as a competitive weapon.

John Weathersby

John Weathersby

Chairman and Executive Director of the Open Source Software Institute

 

The OSSI ( http://www.oss-institute.org/ ), is a U.S.-based non-profit organization dedicated to the development and implementation of Open Source software solutions within the United States federal, state and municipal governments agencies and academic institutions. As the director of OSSI, Weathersby serves as an adviser for Open Source technologies to a number of government entities including the National Technology Alliance (NTA), the U.S. Navy and Marine Corps and to other agencies within the U.S. Department of Defense. John is also currently a member of the International Advisory Panel for Linux World Magazine, LinuxWorld.com and the Linux Desktop Consortium and is a founding executive board member of the National Association of Call Centers (NACC).

Maria Winslow

As an Open Source business analyst, Maria assists clients in understanding the technical and budgetary impact Open Source software will have on their computing environments. She is a frequent speaker and writer on the ROI of Open Source, and is a contributing editor of LinuxWorld Magazine. She can be reached at maria.winslow at windows-linux.com.

Ben Zoldan

Ben began his career in Information Technology sales in 1993. During his career, Ben has served in various Senior Sales Leadership positions and has trained salespeople from companies such as IBM Global Services, Microsoft, Siemens, ILOG Corp, EMC and others. Ben has been a guest lecturer for Softletter, Sales & Marketing Enterprise, and Inc magazine among others, and has had numerous articles published on sales & marketing topics.

 

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UPCOMING EVENTS


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