Softletter and Software Success have joined forces to provide the best, most comprehensive list available anywhere of software company managers, CEOs, CFOs, VPs and SVPs of marketing and sales. We provide rental services of our database to give you the opportunity to use our contact’s names and addresses for independent mailings and email broadcasts. Our E-mail database of software industry executives currently numbers 21k opt-names.
Softletter has produced seminars, conferences and newsletters for software company executives for more than ten years. In the upcoming year, conferences dealing with marketing and selling Software as a Service (SaaS) will be held in various locales throughout the US, LATAM and Europe. All readers and conference attendees pay from $400 to $1500 for the latest information about the software industry. They are top-level executives such as CEO’s, COO’s, senior VP’s, wwners, presidents, founders, and directors of marketing and sales.
list rental
services
Mail
Minimum order 10,000
$100/M
Email
Minimum order 2,500
$75/M*
Selections
State, SCF, Zip
$6.00/M
A/B Split
$6.00/M
Lead Generation Surcharge
Special sorts and selects
$50.00
Minimum Record Order
$750
*Includes cost of broadcast
insert advertising opportunities
Softletter is published twice a month and and is dedicated to providing the latest information about the best practices that software CEO’s, CO0’s, and their key officers use to compete more effectively in today’s market. If CEO’s and VP’s of software companies with annual sales ranging anywhere from $2 million to $100 million or more are your target audience, then your products or services may be just what they are looking for to help them reach their goals. With such qualified readers, you won’t want to miss the opportunity to place insertions with Softletter to get your message across to your target market.
Soft•letter Insertion Schedule
1-time insertion
$999 per insert
6-time insertion
$799 per insert
20 % discount
12-time insertion
$599 per insert
40% discount
Advertiser will assume responsibility for reproductions and have the copies of the inserts delivered to our Rockville, Maryland production office two weeks before the issue date. Insertions will be placed based upon availability and as agreed to between Softletter and the advertiser. Only one insert per issue is placed in Softletter to assure maximum visibility. An insert in Softletter also includes two featured placements in SoftGram.
In 2005 we launched SoftGram, the Softletter E-zine, which is also published on a bimonthly basis. The newsletter has a 21k opt-in subscriber base and contains sponsored sections and advertising.
SoftGram Insertion Schedule
1-time insertion
$499 per insert
6-time insertion
$349 per insert
30 % discount
12-time insertion
$299 per insert
40% discount
Inquire about our other advertising opportunities including web banner ads, audio conference sponsors, and seminar/conference sponsors.
Please call for details.
I hope to be able to include you among those who have already profited by advertising with our publications or seminars. If you have any further questions, I am happy to talk with you at length. Please call me, Rick Chapman, at 860-663-0552 or email us at rickchapman@softletter.com.
References from other vendors who have advertised with us available upon request.