SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Sponsorship and Advertising Opportunities with Softletter

Click here to download this information

Softletter and Software Success have joined forces to provide the best, most comprehensive list available anywhere of software company managers, CEOs, CFOs, VPs and SVPs of marketing and sales. We provide rental services of our database to give you the opportunity to use our contact’s names and addresses for independent mailings and email broadcasts. Our E-mail database of software industry executives currently numbers 21k opt-names.

Softletter has produced seminars, conferences and newsletters for software company executives for more than ten years. In the upcoming year, conferences dealing with marketing and selling Software as a Service (SaaS) will be held in various locales throughout the US, LATAM and Europe. All readers and conference attendees pay from $400 to $1500 for the latest information about the software industry. They are top-level executives such as CEO’s, COO’s, senior VP’s, wwners, presidents, founders, and directors of marketing and sales.

 

list rental Softletter
services

Mail

Minimum order 10,000

$100/M

Email

Minimum order 2,500

$75/M*

 

Selections

State, SCF, Zip

$6.00/M

A/B Split

$6.00/M

Lead Generation Surcharge

Special sorts and selects

$50.00

Minimum Record Order

 

$750

*Includes cost of broadcast

insert advertising opportunities

Softletter is published twice a month and and is dedicated to providing the latest information about the best practices that software CEO’s, CO0’s, and their key officers use to compete more effectively in today’s market. If CEO’s and VP’s of software companies with annual sales ranging anywhere from $2 million to $100 million or more are your target audience, then your products or services may be just what they are looking for to help them reach their goals. With such qualified readers, you won’t want to miss the opportunity to place insertions with Softletter to get your message across to your target market.

 

Soft•letter Insertion Schedule

 

1-time insertion

$999 per insert

 

6-time insertion

$799 per insert

20 % discount

12-time insertion

$599 per insert

40% discount


Advertiser will assume responsibility for reproductions and have the copies of the inserts delivered to our Rockville, Maryland production office two weeks before the issue date. Insertions will be placed based upon availability and as agreed to between Softletter and the advertiser. Only one insert per issue is placed in Softletter to assure maximum visibility. An insert in Softletter also includes two featured placements in SoftGram.

 

In 2005 we launched SoftGram, the Softletter E-zine, which is also published on a bimonthly basis. The newsletter has a 21k opt-in subscriber base and contains sponsored sections and advertising.

 

SoftGram Insertion Schedule

 

1-time insertion

$499 per insert

 

6-time insertion

$349 per insert

30 % discount

12-time insertion

$299 per insert

40% discount

 

Inquire about our other advertising opportunities including web banner ads, audio conference sponsors, and seminar/conference sponsors.

 

Please call for details.

 

I hope to be able to include you among those who have already profited by advertising with our publications or seminars. If you have any further questions, I am happy to talk with you at length. Please call me, Rick Chapman, at 860-663-0552 or email us at rickchapman@softletter.com.

 

References from other vendors who have advertised with us available upon request.

Softletter

34 Sugar Hill Road,

Killingworth, CT 06419

Phone: 860-663-0552
Fax: 860-663-0553

www.softletter.com
rickchapman@softletter.com


UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

Click to find out more about Softletter's Marketing and Selling Software as a Service, 2008 Seminar

 

Atlanta, GA (Sold Out!)

 

June 18/19, Boston, MA, October 23/24,
San Mateo, CA

Learn how to tame the SaaS tsunami and ride the waves of change to increased revenue and profits

 

SOFTLETTER SPONSORS

 

Prolexic