Softletter's SaaS University: Marketing, Selling, Infrastructure, and Finance Seminars, 2008

The Premier Events for Companies

Who Need to Succeed in SaaS

From 1999-2001 what was then called the ASP market collapsed, bringing an abrupt halt to the growth of what was seen as a new and vibrant market in the softwaredustry. But times have changed and the ASP market, now called Software as a Service (SaaS)is back with a vengeance. New markets and opportunities await those publishers astute enough to make the move now to the SaaS model. The seminar agenda covers:

• Powerful keynote addresses by SaaS industry leaders
• Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information
• Successful SaaS business and pricing models
• Professional services and SaaS
• Case studies on successful and unsuccessful SaaS implementations
• Understanding and assuaging privacy and security concerns when dealing in markets where privacy and information security are paramount
• The role of channels in a SaaS sales world
• Compensating your sales force in a SaaS milieu
• Learning the imporatance of SLA and escrow issues and concerns when selling SaaS
• Transitioning from a licensed to a SaaS business model
• Managing finances and cash flow as you shift
• Understanding when and whether to build your SaaS infrastructure or rent it
• Tips and techniques for demonstrating, discussing, and publicizing SaaS products
• Valuable insights into the role of professional services in a SaaS sales environment
• And much, much more!

Softletter's SaaS University: Marketing, Selling, Infrastructure, and Finance Seminars, 2008

features some of the software industry's leading companies and experts on the SaaS business model. The keynote speeches by Colleen Smith, VP of Software as a Service, Progress Software, Peter Coffee, former Technology Editor of eWEEK and now SalesForce.com's director of platform intelligence, and Jeff Kaplan, president of ThinkStrategies, will analyze the latest trends and developments in the rapidly changing and growing SaaS market from the viewpoint of technology providers. All seminar sessions will focus on providing hard data and pratical strategies and tactics for ensuring you succeed in SaaS.

When the seminar is over, you'll leave reinforced by a copy of the complete proceedings, The Product Marketing Handbook for Software, 5th Edition, a trial subscription to Softletter, which includes three-month access to the Softletter archives, and a free copy of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (analyzes the ASP collapse and the reasons for the SaaS revival).

If your company is interested in or likely to be impacted by the growth of SaaS (and there is no company that won't be impacted by SaaS), Softletter's SaaS University is a must attend event! To insure you receive up-to-date information on speakers, sessions, and dates and times, check back on this web site or request to be notified via E-mail by clicking here.