Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Seminars, 2008

Atlanta, GA
Sold Out!

Boston, MA
June 18/19

San Francisco, CA
October 15/16

Top 10 (11) Reasons to Attend

Who Should Attend

Please call toll free at 1-877-438-7642 for more details

The financial data you need to succeed, $249

The 2008 Softletter SaaS (Software as a Service) Report

The best source of SaaS information and statistics for technology providers, $249

Hundreds of tips case studies, and statistics on the software sales process, $299

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

Important data on the Open Source movement, $79

Learn from companies successfully selling SaaS what sales models and techniques they're using and why.
Discover how to develop compelling pricing and ROI models for selling SaaS products and services.
Gain valuable insight into the process of selling SaaS into government, financial, and medical markets.
Hear actual case studies from companies successfully transitioning to selling SaaS products and services.
Get a critical head start on integrating SaaS products into your company’s growth plan.
Evaluate up-to-the minute information on trends and developments in the SaaS market.
Learn how to sell professional services in a SaaS enviroment.
Uncover how successful SaaS companies protect themselves with SLA and Escrow agreements.
Obtain insights into what SaaS platforms you should consider supporting.
Discover the most popular marketing techniques for communicating the value of SaaS.

Reason 11

Three free bonuses to attendees


The Product Marketing Handbook for Software, 5th Edition The definitive guied to marketing and selling SaaS and software	Softletter A free three-month trial subscription. Includes access to the Softletter archives, which extend to 1995.	In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Analyzes the ASP collapse and the SaaS revival
Free to attendees	Free to attendees	Free to attendees

Attendees will receive a complete copy of the seminar's proceedings as well a complimentary copy of The Product Marketing Handbook for Software, 5th Edition (due in May) , In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (of particular interest is the section which details the failure of the original ASP model from 1999-2001 and explains its resurgence under the SaaS banner beginning in 2004), and a complimentary three-month subscription to Soft•letter.

Almost $300 in savings!

Need to learn more? Interested in speaking? E-mail Softletter editor Rick Chapman