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The 2008 SoftLetter Financial Handbook

The financial data you need to succeed, $249

The 2008 Softletter SaaS (Software as a Service) Report

The best source of SaaS information and statistics for technology providers, $249

The Softletter Software Industry Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

Important data on the Open Source movement, $79

2008 Version Just Released!

Software Industry Sales and Marketing Superbook: $299

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The Software Sales & Marketing Superbook from The Software Sales and Marketing Superbook Softletter is packed with state-of-the-art software sales and marketing tactics, plus more than 400 profit-boosting tips, case studies and hard-to-find survey data geared specifically for software companies.

Find out how you can survive and prosper in 2007 with the 549-page Software Sales & Marketing Superbook from Softletter. CEOs and sales and marketing executives at business software companies will find literally thousands of suggestions for lead generation, closing and cost containment. The Superbook also contains updated benchmark data covering software sales quotas and commission plans, software marketing budgets, ROI targets, and much more. Updated yearly, discover how you compare to your true peers!

SOFTWARE INDUSTRY SALES AND MARKETING SUPERBOOK Table of Contents
CHAPTER 1:Pricing and Licensing	MARKETING
CHAPTER 2: E-Commerce Tips, Tricks, and Case Studies	MARKETING
CHAPTER 3: Online Marketing	MARKETING
CHAPTER 4: Email Marketing	MARKETING
CHAPTER 5: Web Site Management, Administration	MARKETING
CHAPTER 6: Market Research/Trials/Demos	MARKETING
CHAPTER 7: Strategy I: Budgets, Profits and Growth	MARKETING
CHAPTER 8: Strategy II: Management Strategies and Methods	MARKETING
CHAPTER 9: Case Studies, Competitive Tactics	MARKETING
CHAPTER 10: Channel Marketing	MARKETING
CHAPTER 11: Alliances	MARKETING
CHAPTER 12: Branding/Naming/Messaging	MARKETING
CHAPTER 13: Trade Shows	MARKETING
CHAPTER 14: Seminars	MARKETING
CHAPTER 15: Advertising	MARKETING
CHAPTER 16: Direct Mail, Direct Marketing, Collateral	MARKETING
CHAPTER 17: Public Relations	MARKETING

CHAPTER 18: Staffing	SALES
CHAPTER 19: Services	SALES
CHAPTER 20: Prospecting	SALES
CHAPTER 21: Positioning	SALES
CHAPTER 22: Channel Sales	SALES
CHAPTER 23: International Sales & Marketing	SALES
CHAPTER 24: Closing	SALES
CHAPTER 25: Follow-on Sales	SALES
CHAPTER 26: Cycle Management	SALES
CHAPTER 27: Administration	SALES
CHAPTER 28: Telesales	SALES
CHAPTER 29: Communications	SALES
CHAPTER 30: Commission Plans & Compensation	SALES

The superbook, contains over 140 charts and graphs to compare your software sales, marketing budgets, and performance against your peers and competitors. PLUS enjoy a gold mine of more than 400 in-depth, practical articles to grow your software revenues.

Publisher
Merrill R. (Rick) Chapman
rickchapman@softletter.com

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June 18/19, Boston, MA, October 23/24,
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SOFTWARE INDUSTRY SALES AND MARKETING SUPERBOOK

Table of Contents

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