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SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Software Consultants and Organizations


 

Page Index

  • Consultants
    (Note: All consulting organizations listed on Softletter are personally known to us and have established industry track records.)
  • Organizations

Consultants

 

Rubicon Consulting:  www.rubiconconsulting.com
Information: Rubicon Consulting is a strategy and marketing consultancy designed specifically for the needs of tech companies. The firm’s team of founder, principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined more than 30 new markets. They are trusted advisors to notable high tech companies such as Adobe, Genesys, Handmark, Hitachi Data Systems, Logitech, and Symantec Corporation.
Voice: (408) 395-3910
E-mail: marsha@rubiconconsulting.com

 

Organizations

 

AIM: Association of Interactive Media: www.interactivehq.org
Information: The Association for Interactive Media (AIM) is a subsidiary of the Direct Marketing Association with a focus on EDM.

 

ASCAP (ASSOCIATION OF COMPOSERS, AUTHORS AND PUBLISHERS)
Information:  ASCAP protects and catalogs original musical content. If you are using professional music in your game contact them as BMI.
7920 Sunset Boulevard, Suite 300
Los Angeles, CA 90046
Voice: 213.883.1000
Fax: 212.595.3050

 

ASSOCIATION FOR COMPUTING MACHINERY: www.acm.org
Information: Benefits of joining includes discounts on conferences and ACM's books and journals, a free newsletter, and career assistance
1515 Broadway, Suite 17th Floor
New York, NY 10036
Voice: 212.869.7440
Fax: 212.944.1318
Cost: $26-72

 

ASSOCIATION OF SHAREWARE PROFESSIONALS: www.asp-shareware.org
Information: Association for shareware software vendors and authors. Annual Conference: Shareware Industry Conference
545 Grover Road
Muskegon, MI 49442-9427
Voice: 616.788.5131
Fax: 616.788.2765
Cost: $100

 

BMI (BROADCAST MUSIC, INC.)
8730 Sunset Boulevard, Suite Third Floor
Los Angeles, CA 90069
Voice: 310.659.9109
Fax: 212.586.2000
Information:If you are using professional music in your game, BMI, as well as ASCAP, are useful.

Bobby: www.cast.org/bobby/ 
Information: Organization dedicated to helping the disabled access the web.

 

Game Developer's Association: www.cgda.org
Information: premiere organization for game developers, from those doing packaged products to shareware authors to online game developers.
960 North San Antonio Road, Suite 125
Los Altos, CA 94022
Phone: 415.948.2432
Fax: 415.948.2744

 

The Direct Marketing Association: www.the-dma.org/
Information: The most important organization in this area.

 

Directors Guild of American www.dga.org
Information: The DGA is the primary organization for directors of all types.
7920 Sunset Boulevard
Los Angeles, CA 90046
Voice: 818.785.6321 or 310.289.5330
Fax: 818.758.7046

 

ENTERTAINMENT SOFTWARE RATINGS BOARD: www.esrb.org
Information: This is the ratings arm of the Interactive Digital Software Association IDSA). Content is rated through independent auditors.
E-mail: info@esrb.org
845 Third Avenue
New York, NY 10022
212.759.0700

 

National Association of Counties: www.naco.org
Information: Web site of the national association of counties.

 

Nasscom: www.nasscom.org
Information: Indian association of software and service companies.

 

Npsoft.org: www.npsoft.org
Information: Very useful site focusing on the needs of shareware authors.

 

Online Publisher's Association: www.online-publishers.org
Information: The Online Publishers Association (OPA) is a trade organization dedicated to representingonline publishers.

 

Product Development and Management Association: www.pdma.org.
Information: This organization offers a product management certification.

 

SEOspro: www.seopros.org
Information: Professional associate of search engine consultants, providers, etc.

 

Silicon Taiga: www.silicontaiga.org
Information: Non-profit organization dedicated to promoting Russian IT outsourcing and software development services.

 

Silicon Valley Association of Startup Entrepreneurs: www.svase.org
Information: Northern CA trade group.

 

Software & Information Industry Association: www.siia.net
1730 M St. NW, Suite 700
Washington, DC 20036.4510
Voice: 202.452.1600
Fax: 202.223.8756
Information: The Software Publishers Association (SPA) and the Information Industry Association (IIA) merged on Jan.1, 1999 to form a new trade association representing the software and information industry.

 

U.S. Internet Industry Association: www.usiia.org
Information: Trade organization for Internet companies.


UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

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