Research Resources
Page Index
ASPs (return to top)
ASPisland.com: www.aspisland.com
Information: Viewpoint of the ASP market from the channel standpoint.
ASPconnection: www.asoconnection.com
Information: Covers ASP market, not a very "deep" site.
ASPstreet.com: www.aspstreet.com
Information: This site is focused on on news, events, publications and other information about the application service provider industry.
IDC: www.idc.com/aspadvisor
Information: IDC section devoted to ASP issues.
SearchASP: www.searchASP.com
Information: Broad coverage of ASP issues.
Webware: www.webware.com
Information: CNET site that discusses ASP market and products.
Competitive Intelligence (return to top)
The CI Resource Index: www.bidigital.com/ci/
Information: A competitive intelligence "search engine."
The Society for Competitive Intelligence: www.scip.org
Information: Offers information and resources on various competitive intelligence resources.
Copyright and Patents (return to top)
BountyQuest: www.bountyquest.com
Information: Offers monetary rewards for prior art evidence that invalidates patents.
Copyright Clearance Center: www.copyright.com
Information: Provides instant reprint permissions for articles from a wide variety of sources.
Free Patents Online: www.FreePatentsOnline.com
Information: The site allows free patent searching, free patent PDF downloading, allows you to set up competetive intelligence alerts, and more. Great resource for patent searching, R&D, and market research.
Invalid Patents: www.bustpatents.com
Information: Database of patents declared invalid.
Micropatent.com: www.micropatent.com
Information: A useful place to begin a trademark search.
Patents IBM:www.patents.ibm.com
Information: Information on patents.
US Patent Office:www.uspto.gov/patft
Information: Provides information on US-granted patents.
Software Patent Institute: www.spi.org
Information: Database of prior art documents.
CRM (return to top)
CRM Guru: www.crmguru.com
Information: Site dedicated to discussing CRM products and services.
Harte-Hanks: www.harte-hanks.com
Information: Site provides information on planned and current installations of CRM programs across across a spectrum of different markets.
Peppers and Rogers: www.1to1.com
Information: Useful consultants site with resources and links on CRM issues.
SearchCRM.com: www.searchCRM.com
Information: Content portal for the CRM industry.
Direct Marketing (return to top)
Database Marketing Institute: www.dbmarketing.com
Information: This site provides research and information on direct marketing.
Target Marketing: www.whoismailingwhat.com
Information: This site allows you to search thousands of direct mail pieces by company,mailing category, mail date, mailer name, four-color, premium, self mailer, personalization and more.
Mailer Software: www.mailerssoftware.com/tips/index.htm
Information: Site provides a wide variety of information on direct marketing.
E-marketing (return to top)
Channel One: http://one.ie
Information: Provides product information on eMarketing, eCRM, online
publishing, marketing strategy along with extensive compilations of industry news, white papers and associations.
eBuyersGuide: www.e-buyersguide.com
Information: Provides ratings of on-line shopping sites.
eMarketer.com: www.emarketer.com
Information: Provides useful information on media buying and EDM.
Ecommerce-Guide: www.ecommerce-guide.com
Information: Provides information about electronic commerce trends, promotions, and technologies.
Email Education Center: www.emaileducation.net
Information: Site provides information about different EDM programs and strategies.
Email Results: www.emailresults.com
Information: Site covers E-mail marketing.
Engage.com: www.engage.com
Information: Provides information on E-marketing, emphasis on B2B though has some info on B2C.
MarketingSherpa: www.marketingsherpa.com
Information: Site focuses on Internet marketing to different industries. Provides useful data on EDM tactics.
Netpreneur: http://netpreneur.org/email_mktg
Information: Offers the AdMarketing Email Marketing guide which identifies different types of email marketing solutions. The Guide is free, registration/login is required(also free).
Online Community Report: www.onlinecommunityreport.com
Information: Provides information on online community building and best practices.
Opt-Influence.com: www.opt-influence.com
Information: EDM email newsletter ad network. Includes more than 1,000 email newsletters,totaling more than 106 million subscribers.
Games/Entertainment (return to top)
Gamedex.com: www.gamedex.com
Information: Very useful site that that aggregates information from different sites to give you a qualitative view of the game market.
GoneGold.com: www.gonegold.com
Information: Geared towards the game and entertainment market, this site provides information on recent game releases.
Find/SVP: www.findsvp.com
202 The Commons, Suite 608
Ithaca, NY 14850
Voice: 800.346.3787 or 800.965.4636
Fax: 607.275.9591
Information: Find/SVP produces broad consumer research, but also provides tracking data on top gaming titles.
The NPD Group: www.npd.com
E-mail: info@npd.com
900 West Shore Road
Port Washington, NY 11050
Voice: 516.625.0700
Fax: 516.625.2347
Information: The NPD Group is a major tracker of household buying habits, including games and interactive entertainment.
General (return to top)
American Customer Satisfaction Index: http://www.theacsi.org
Information: Site tracks tracks trends in customer satisfaction and provides benchmarking insights of the consumer economy for companies, industry trade
associations and government agencies.
Ameristat: www.Ameristat.org
Information: Site providesgraphical and text summaries of the characteristics of the US population.
About Marketing: www.marketing.about.com
Information: About's marketing resource center.
Comment: Fairly useful, but not specific to software marketing.
Affiliates.Intellectua.com: http://affiliates.intellectua.com
Information: Provides links and tool about affiliate marketing programs.
Association Central: www.associationcentral.com
Information: Site provides information on a wide variety of professional associations.
Brandera.com: www.brandera.com
Information: Web site focuses on branding issues. Good amount of high tech information, though not much specific to software marketing.
Business Daily Review: www.businessdailyreview.com
Information: Big portal of business publications, articles and topics. Site allows you to receive emails covering topics of interest to you.
Business Publications: www.bpubs.com
Information: Very useful site that aggregates business articles from a variety of sources.
Catalog Age: www.catalogagemag.com
Information: Provides information on cataloger market.
CensusScope: www.censusscope.org
Information: Site is sponsored by the Social Science Data Analysis
Network (SSDAN) at the University of Michigan. Provides a variety of tools, offers for investigating U.S. demographic trends.
CI Seek: www.ciseek.com
Information: A search engine that provides competitive intelligence in different industries.
Cohorts: www.cohorts.com
Information: This service divides the US population into 32 segments -- 13 representing married households, plus 9 single female segments and 8 single male segments. Each is labeled according to the most frequent actual first name in the group.
Competia: www.competia.com
Information: Portal for business strategy professionals.
Corporate Information: www.corporateinformation.com
Information: Provides extensive information on businesses.
Daypop: www.daypop.com
Information: Aggregates information from a wide variety of sources.
Envirosell.com: www.envirosell.com
Information: Specializes in examining consumer shopping behavior using a combination of in-store video recording, observation and customer intercept interviews.
EPodunk: http://www.epodunk.com
Information: Site provides information on more than 25,000 real (not virtual) communities around the country.
Exportstrategies: www.exportstrategies.com
Information: Provides information on export regulations; has a section encryption regulations.
Fidget.com: www.fidget.com
Information: Provides a directory of online newsletters from a different variety of sources, including high tech.
Comment: Useful.
Garage.com: www.garage.com
Information: Offers a series of resources for software startups. Founded by Guy Kawasaki of Mac marketing fame.
Guerilla Marketing Online: www.gmarketing.com
Information: Information on guerilla marketing.
Comments: We now call this "viral" marketing.
Itpapers: www.itpapers.com
Information: Site provides extensive links to different categories of white papers.
Hoover's Online: www.hoovers.com
Information: Compay oover's provides detailed information about companies of all types. This service is used primarily by sales people for
prospecting and pre-call research. Site charges three levels of subscription pricing.
HotData: www.hotdata.com
Information: Provides up-to-date information on business and consumer names, addresses, phone numbers and more for $20 a month.
Iconocast: www.iconocast.com
Information: Provides information on E-marketing and some data.
Ipower: www.boardroom.com
Information: Provides Ipower, an interesting management system for soliciting ideas from your employees.
Intellectual.com: www.intellectua.com
Information: Basically an online bookstore for E-books on industry topics. Some useful information.
Knowledge-at-Wharton: http://knowledge.wharton.upenn.edu/index.cfm?noid=yes&intro=yes
Information: Wharton University research site.
KnowledgeStorm: www.knowledgestorm.com
Information: IT-oriented site with information about services and products.
Knowthis: www.knowthis.com
Information: Directory of general marketing resources.
Larry Chase's Web Digest for Marketers: www.wdfm.com
Information: More of a direct marketer's tip and info site than a "Internet" site.
Comments: Highly recommended. Provides very useful information nicely and simply packaged.
MarketingProfs.com: www.marketingprofs.com
Information: Site provides marketing information provided by marketing professors from different universities.
MarketTools: www.markettools.com
Information: Provides outsource surveys and research via Internet opt-in techniques (eSurveys). Claims to be able to provide reports in hours.
Moreover: http://w.moreover.com
Information: Aggregates news stories into personalized newsletters.
MySimon.com:www.mysimon.com
Information:A decent comparative shopping service.
Comment: This site, and similar sites, are useful for pricing and positioning research and analysis.
Quirks.com: www.quirks.com
Information: Site provides information on marketing research including case studies and job postings.
OSHA:w.osha.gov/oshstats/sicser.html
Information: This link takes you a page where you can look up SIC codes by keywords.
RightNow: www.rightnow.com
Information: Site provides extensive links to different categories of white papers.
Salary.com: www.salary.com
Information: Site provides information on salaries in different industries.
Simba Information: www.simbanet.com
E-mail: SIMBA99@aol.com
Box 7430
Wilton, CT 06897
Voice: 203.834.0033
Fax: 203.834.1771
Information: Simba is a research company that is primarily focused on media-related research, be it publishing or Internet oriented.
Statistics: www.statistics.com
Information: Great deal of, uh, statistical information on a wide variety of subjects/markets.
Comment: $19.95 service to obtain specialized statistics is a bargain.
SurveySite: http://www.surveysite.com/
Information: SurveySite provides online market research and Web site evaluation. SurveySite offers a variety of research methods including E-mail surveys, online focus groups, Web-based surveys and Internet panel research.
Wand: www.wand.com
Information: An extensive trade directory with listings of over 60,000 products and services. Available in 16 languages, this service connects buyers and sellers from nearly1 million companies and 165 countries.
Webopedia: www.webopedia.com
Information: Provides information about computer products and services.
Websters Online: http//webstersonline.com
Information: Site allows for you to search for businesses by SIC and NAICS codes.
TheyRule: www.theyrule.com
Information: Weird but informative site that shows you which corporate bigwigs sit on each other boards. Need Flash Five to view.
Government (return to top)
Govspot: www.govspot.com
Information: Portal to state, local, and federal sites.
Comment: Incredibly useful if you are contemplating government sales.
World Chambers: www.worldchambers.com
Information: Site lists chambers of commerce worldwide.
International (return to top)
BlueSky: www.blueskyinc.com
Information: Focuses on international marketing research.
EuroperProfile: www.europeprofile.com
Information: Site provides wide variety of information on European markets.
Inomy: www.inomy.com
Information: Provides information on Indian internet economy.
MarketingFile.com: www.marketingfile.com
Information: UK-based focused list broker.
Comment: Site also provides useful info on UK DM response rates and trends.
Marketing Law UK: www.marketinglaw.co.uk
Information: Site provides legal information on and brand lawissues, national and international case reports, previews of up-and-coming legislation affecting marketing, plus legal checklists and template agreements.
Marketing North America: www.marketingnorthamerica.com
Information: Site covers Canada and US. Covers advertising, associations, creative services, DM, market research, publications, promotions, trade shows and events, jobs and Web marketing.
Profile Canada: www.profilecanada.com
Information: Provides subscribers with key information for businesses that want to market to or contact Canada's largest 40,000 businesses.
Internet (return to top)
Adventive: www.adventive.com
Information: Site provides a series of forums and links on a variety of E-marketing topics and technologies. Offers a "thingie" called the "ad meter" which is supposed to measure the growth of Ecommerce.
Comment: Good complement to our soon-to-be released "Depresso Meter," which measures the number of dot coms that have collapsed.
AllNetResearch.com: www.allnetresearch.com
Information: Resells Internet research from a variety of sources.
BtoB Online: www.btobonline.com
Information: Provides information on costs for various aspects of E-commerce, web site development, etc.
BizWits.com: http://www.bizwits.com
Information: Site focuses primarily on E-books.
CyberAtlas http://cyberatlas.internet.com/
Information: A reference site. Provides free research data on web use. Very useful for high-level planning.
comScore: www.comscore.com
Information: Provides E-commerce information and data.
eMarketer: www.emarketer.com
Information: Provides free emarketing information as well as a subscription based service.
Emerging Interest: http://www.emerginginterest.com
Information: Site d dedicated to Internet advertising and marketing. Much focus on "rich" media and similar technologies.
Global Reach: www.glreach.com
Information: Site dedicated to reaching international markets.
Greenfield Online: www.greenfieldcentral.com
Information: All research is supposed to be based on Internet data and programs. For instance, FocuChat allows a company to conduct focus groups via the Interent.
GVU Center, College of Computing
Georgia Institute of Technology: www.gvu.gatech.edu/user_surveys/
Information: Useful site with links to wide variety of Internet statistics based on surveys.
I-advertising: www.i-advertising.com
Information: Discussion list that focuses on Internet marketing.
InfoScavenger: www.infoscavenger.com
Information: Site provides various Internet marketing tips, some research, and access to the usual array of search engine pointers, affiliate label links, and related items.
Internet Archive Wayback Machine: www.archive.org
Information: Archival site of the Internet tracking sites since 1996. Enter a URL to view past versions.
Internet Marketing Center: www.marketingtips.com
Information: Provides an array of Internet marketing info.
Internet Marketing Focus: www.internetmarketingfocus.com
Information: Site provides extensive info in Internet marketing.
Internetmarketingindex: www.internetmarketingindex.com
Information: Aggregator site with links to other marketng sites.
Internetnews.com: www.internetnews.com
Information: Provides daily information on Internet advertising, marketing, new sites, and promotions.
Marketing Experiment: www.marketingexperiments.com
Information: Site publishes reports on different marketing and online marketing programs. Cost is $20 per month.
NUA Internet Surveys: www.nua.ie/surveys/index.cgi
Information: Provides survey information on a wide variety of topics, including high tech.
Netscoreonline: www.netscoreonline.com
Information: Internet traffic measurement service.
On Line Advertising Discussion List: www.o-a.com
Information: This site runs a discussion group that focuses on online advertising.
Comment: Discussions tend to be very gloomy lately.
Participate.com: www.participate.com
Information: Site focuses on community building.
RAIN: www.kurthanson.com
Information: Site covers issues concerning Internet radio outlets.
StatMarket: www.statmarket.com
Information: Site provides daily snapshotsand historical trends on browsers and operating systems, mostinstalled plug-ins, top referring search sites, top ISPreferrals, the most wired time zones and much more. Info can be viewed by globally, by country or by category.
Comment: Info derived from Hitbox web tracking system. Subscription service is pricey.
University of Michigan Statistical Resources: Http//www.lib.umich.edu/libhome/Documents.center/stats.html
Information: Site links to wide of statistical information on a wide variety of topics/interests.
Legal (return to top)
RealCorporateLawyer.com: www.realcorporatelawyer.com
Information: Sponsored by RR Donnelly Financial, this site provides legal information on topics such as online voting and polling.
Marketing (return to top)
Advertising World: http://advertising.utexas.edu/world/
Information: University of Texas site that has an extensive collection of advertising-related links.
Ad-Rag.com: www.ad-rag.com
Information: Site discusses advertising ideas and stories.
Building Brands: http://www.buildingbrands.com
Information: Site is a resource for marketers responsible for branding.
Colloquy: www.colloquy.com
Information: Provides information on "loyalty marketing." Provides case studies, results data by industry, book reviews and a fully searchable archive dating back to 1990. Paid service.
Frederick F. Reichheld: www.loyaltyeffect.com
Information: Web site of Fred Reichheld author of "The Loyalty Effect." Book deals basically with the impact of installed base marketing on profitability.
Marketing Teacher: www.marketingteacher.com
Information: Site provides online marketing tutorials. Topics range from segmentation, targeting and positioning to PEST Analysis, SWOT Analysis, Ansoff's Matrix, the Boston Matrix and Bowman's Strategy Clock.
Product Evaluation
Retail Software Advice: www.softwareadvice.com
Information: Retail Software Advice is a free resource designed to match prospective retail software buyers with the right technology for their businesses.
Software and High Technology (return to top)
Applied Computer Research: www.acrhq.com
Information: Publishes the Directory of Top Computer Executives, the Computer Literature Index, and a variety of publications on the management of information technology.
Corante: www.corante.com
Information: Technology-oriented site with some interesting blogs.
Dataquest www.dataquest.com
251 River Oaks Parkway
San Jose, CA 95134-1913
Voice: 408.468.8000
Fax: 408.468.8045
Information: Dataquest is a large research company covering a huge range of markets with strong overseas surveys. Dataquest's focus is on installed base of hardware and future platforms.
Computereconomics: www.computereconomics.com
Information: IT-oriented research site.
Facts Online: www.facts-online.com
Information: Provides information US based technology companies that received funding in the past year.
Forrester Research: www.forrester.com/ab_sect.htm
1033 Massachusetts Avenue
Cambridge, MA 02138
Voice: 617.497.7090
Fax: 617.868.0577
Information: Forrester covers a broad range of technology topics including online numbers, hardware installed base, and more.
Gartner Group: www.gartner.com
Information: The largest research firm in the business; oriented towards IT.
International Data Corp: www.idc.com
5 Speen Street
Framingham, MA 01701
Voice: 508.872.8200
Fax: 508.935.4015
Information: IDC does many reports on hardware trends,emerging software trends, and installed bases.
IT Conversations: www.itconversations.com
Information: IT conversations are recorded (MP3 audio) interviews with the movers, shakers, and gurus of information technology. They're a new production of RDS Strategies LLC. Require an MP3 desktop player to listen to.
Joel on Software (Fog Creek Software): http://joel.editthispage.com/
Information: Software marketing from a developer's standpoint.
Comment: A must bookmark and read!
Jupiter Communications: www.jup.com
627 Broadway, Second Floor
New York, NY 10012
Information: Jupiter focuses heavily on interactive and online consumer markets.
PC Data: pcdata@aol.com
11260 Roger Bacon Drive, Suite 204
Reston, VA 22090
Voice: 703.435.1025
Fax: 703.478.0484
Information: PC DATA provides extensive data on PC retail sales. It covers 50 percent of the market and produces a number of quality reports. Call for samples and a list of prices. Voice: 800.481.1212
Fax: 212.780.6075
SoftwareCEO: www.softwareceo.com
Information: Aggregates many non-commercial links, including financial, Q&A, legal, as well as marketing.
Software Success: www.softwaresuccess.com
990 Washington St., Suite 308
Dedham, MA 02026
Voice: (Customer service)(301) 287-2677
Information: Publishes six annual surveys of business practices among privately-heldsoftware companies up to $25 million in revenue Operating Ratios; Compensation & Staffing; Marketing & Sales; Pricing & Licensing; R&D and Services; and M&A and Financing. Books are $59 and $99; weekly newsletter, which also publishes survey results, is $315/year.
Comment: Absolutely indispensable advice for any software publisher.
TechWeb.com: www.techweb.com
Information: A CMP site that provides topical information on high tech goings one.
The Dominance Factor: www.dominance-factor.com
Information: Advertising/marketing marketing portal.
The Yankee Group: www.yankeegroup.com
Information: Important second-tier firm.
E-mail: info@yankeegroup.com
200 Portland Street
Boston, MA 02114
Voice: 617.367.1000
Fax: 617.367.5760
Open Source (return to top)
Consulting Times: www.consultingtimes.com
Information: Site dedicated to the business aspects of the Open Source world.
Software Evaluation and Distribution (return to top)
Capterra:www.capterra.com
Information: Software evaluation site.
BitPipe: www.bitpipe.com
Information: IT-oriented site.
Ejigsaw: www.ejigsaw.com
Information: Site contains information on a wide variety of software packages in the B2B and enterprise space.
GoCertify: http://gocertify.com
Information: Comprehensive resource for computer certification information, covering hundreds of IT certifications. Get certification descriptions, costs, requirements, perks, contact information, training, practice tests, and more.
OneChannel: www.onechannel.com
Information: Provides real-time sales information on Internet sales of software and hardware. Currently has signed up about 30 "E-tailers."
Comments: Most of the current research firms are weak on tracking Internet sales. This firm may plug this gap.
Softdatabase: www.softdatabase.com
Information: Provides channel and product information on world wide basis. Emphasis is on B2B and enterprise-class software.
Comments: An invaluable site, and unique. We strongly recommend you bookmark it immediately.
SoftSearch.com: www.softsearch.com
Information: Paid searchable database of software titles and developers. Prices range from $100 to $300 for reports.
Comment: Very very useful site for both IT and publisher looking to understand the competitive landscape.
TechTarget: www.techtarget.com
Information: Portal site designed for IT folks looking for information on products and technologies.
The Software Network: www.thesoftwarenetwork.com
Information: The Software Network is a comprehensive online directory of business software & enterprise software solutions. Search, research & contact hundreds of top software solutions from one location. Our goal is to help enterprise software buyers to streamline the process of finding, researching and qualifying software vendors, while providing software vendors with an audience of qualified prospects.
Something Completely Different (return to top)
SatireWire: www.satirewire.com
Information: Funny site that likes to take on everything.
Comment: OK, this is not REAL research. Get it? It's SATIRE. In other words, if you are being mentioned on this site, or your competition is, you are doing something wrong or it's just not your day!
Valley of The Geeks: www.valleyofthegeeks.com
Information: Humor, information and penetrating insights from Zack Urlocker!
Comment: Bookmark this one.
Surveys (return to top)
Amplitude Research: www.amplituderesearch.com
Information: Amplitude Research conducts online surveys with domain expertise in surveys of technology professionals using its own online panel.
Venture Resources (return to top)
InvestmentAngel Investor News: www.angel-investor-news.com
Information: Web site with information on private investment resources.
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