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SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Software Resellers


 

Page Index

 

 

Bookstores (return to top)

 

Barnes & Noble Inc: www.barnesandnoble.com
E-mail: info@barnesandnoble.com
122 Fifth Avenue
New York, NY 10011
Voice: 212.633.3300
Fax: 212.675.0413

 

Hasting Books, Music, and Video Inc.
3601 Plains Boulevard, Suite 1
Amarillo, TX 79120.5350
Voice: 806.376.2300
Fax: 806.374.0093

 

Catalogers (return to top)

 

Multiple Zones International, Inc: www.zones.com
707 South Grady Way
Renton, WA 98055.3233
Voice: 425.430.3000
Information: Publishes catalogs for the PC, Mac, and educational markets.

 

Micro Warehouse, Inc: www.microwarehouse.com
Online Services
1720 Oak Street
Lakewood, NJ 08701
Voice: 800.397.8508
Fax: 732.942.2502
Information: MicroWarehouse includes Mac, PC, and Data Warehouse. They are the largest catalog reseller of Mac products. Now part of CDW.

 

PC Connection, Inc: www.pcconnection.com
Information: Famous for its raccoon mascots, PC Connection is considered the most influential of the catalog resellers.
Comments: As befits a star, the company has a reputation of being difficult to approach. Their primary interest is in selling established products.

 

Programmer's Paradise: www.pparadise.com
1157 Shrewsbury Avenue
Shrewsbury, NJ 07702.4321
Voice: 732.389.8950.7393
Fax: 732.460.9319
Information: Caters to programmers, database developers, corporate developers. A principal reseller targeting the software developer's market.
Contact: Jeff Largiader, Vice President of Marketing

 

Software Showcase: www.softwareshowcase.com
Information: This reseller focuses on the academic market. Makes aggressive use of E-bay as an end-user selling environment.

 

Internet-Only (return to top)

Note: This area of software reselling is in constant flux. Attempt to tie all discounts, margins, and promotional programs directly to reseller performance.

 

Amazon.com: www.amazon.com
Information: Now sells everything, make money on almost nothing except books, CD, and, yes, software.

 

Buyonet: www.buyonet.com
Information: Seattle-based (HQ in Sweden).

 

CDW: www.cdw.com
Information: Focuses on the small to mid-sized IT buyer.

 

Chumbo: www.chumbo.com
Information: Primary focus is consumer market.

 

Buy.com: www.buy.com
Information: Major pioneer in serious trouble.

 

Outpost.com : www.cyberianoutpost.com
Information: Formerly Cyberian Outpost. Now owned by Fryes.

 

Digiconcepts: www.digiconcepts.com
Information: In business as an Internet-only firm since 1995.

 

Digital River: http://www.digitalriver.com
Information: Major powerhouse among online-only resellers.

 

Intraware: www.intraware.com
Information: Specializes in ESD reselling of enterprise-class applications; also sells SubscribeNet for electronic software updating and ELD tracking.

 

Insight: www.insight.com
Information: Catalog-style reseller.

 

MBAWare: www.mbaware.com
Information: Retailer of specialized, high-quality, off-the-shelf business software for finance, accounting, marketing, sales, human resources and business intelligence.

 

Necx: www.necx.com
Information: Price oriented reseller.

 

Release: www.releasesoft.com
Information: Sells ESD products and hosts TBYB storefronts.

 

Shaman: www.shamancorp.com
Information: Specializes in searching software sites for upgrades and distributing them to corporate customers.

 

Manufacturer's Representatives (return to top)

 

The Distribution Network: www.tdninc.com
Information: MR firm. Will act as a sales force for hire for your software product.

 

Channel Sources: www.channelsources.com
Information: Well-known MR firm.

 

Mass Merchants (return to top)

 

Best Buy, Inc: www.bestbuy.com
E-mail: info@bestbuy.com
7075 Flying Cloud Drive
Eden Prairie, MN 55344
Voice: 612.947.2000
Fax: 612.947.2422

 

BJ'S Wholesale Club, Inc: www.bjswholesale.com
E-mail: info@bjswholesale.com
One Mercer Road
Natick, MA 01760
Voice: 508.651.6500
Fax: 508.651.6114

 

Circuit City: www.circuitcity.com
E-mail: info@circuitcity.com
9950 Mayland Drive
Richmond, VA 23233
Voice: 804.527.4000
Fax: 804.527.4194

 

Costco/Price Club: www.pricecostco.com
E-mail: info@pricecostco.com
999 Lake Drive
Issaquah, WA 98027
Voice: 425.313.8100
Fax: 425.313.8103

 

Wal-Mart/Sam's Club: www.wal-mart.com
E-mail: cserve@wal-mart.com
702 Southwest Eighth Street
Bentonville, AR 72716-8611
Voice: 501.273.4000
Fax: 501.273.1917

 

Superstores (return to top)

 

CompuUSA, Inc: www.compusa.com
Information: The only computer superstore left standing; has de-emphasized its focus on software.
14951 North Dallas Parkway
Dallas, TX 75240
Voice: 972.982.4000
Fax: 972.982.4276

 

Fryes: www.frys.com

Information: Fry's home page.

J&R Music World: www.jandr.com
Information: Their store in the heart of New York City's Wall Street is one of the most heavily trafficked in the world.
Comment: Not every J&R store meets the superstore profile, but their Wall Street and Queens locations in NYC do. A fairly easy company to deal with if your product appeals to them.

 

Software Only (return to top)

 

Electronics Boutique, Inc: www.ebworld.com
E-mail: feedback@ebworld.com
931 South Matlack Street
West Chester, PA 19382
Voice: 610.430.8100
Fax: 610.430.6574

 

Storefront Resellers (return to top)

Inacom: www.inacom.com
10810 Farnam Drive
Omaha, NE 68154
Voice: 402.392.3900
Fax: 402.392.7214
Information: Inacom subsidiaries include Valcom and Inacomp.

 

Used Software (return to top)

Sell Us Your Software: www.SellUsYourSoftware.com
Information: Software liquidator.
Comment: Where your software flops go to die.


UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

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Atlanta, GA

 

Jan 30/31, Atlanta, GA

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