SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

 Software Tradeshow Resources

 


 

Page Index

Exhibits (return to top)

 

Pinnacle Trade Show Displays: www.pinnacledisplays.com
Information: Provides portable trade show displays and exhibit booths with full-size custom printed panels produced from your graphic design.

 

Event Management (return to top)

 

Virtual Press Office: http://www.virtualpressoffice.com
Information: Provides online press centers for tradeshows; creates online press kits.

 

Shows (return to top)

 

COMDEX: www.comdex.com
Information: The trade show legend is currently on (probably) permanent hiatus. This listing will stay up in deference to history.

 

Conferences.com: www.conferences.com
Information: Conference calendar site.  Covers academic meetings, workshops, expositions, etc.
Comment: Not industry-specific, but still very useful.

 

RetailVision: www.retailvision.com
Information: Major specialty show for the software and computer industry.  Designed to bring publishers and vendors together with the channel to discuss new products and distribution opportunities.

 

Shareware Industry Industry Conference: www.sic.org
Information: Covers business of shareware, for both newcomers and industry leaders.
E-mail: egr@risoftsystems.com
Shareware Industry Awards Foundation
Voice: 401.767.3106

 

ScheduleEarth: www.scheduleearth.com
Information: Useful site that allows you to search for seminars and trade shows by various categories.

 

SIGGRAPH: www.acm.org
Association for Computing Machinery
1515 Broadway, 17th Floor
New York, NY 10036
Voice: 212.869.7440
Fax: 212.944.1318
Information: Graphics

 

Silicon Graphics Forum: www.sgi.com
E-mailinfo@sgi.com
Silicon Graphics
2011 North Shoreline Boulevard
Mountain View, CA 94043
Voice: 415.960.1980
Fax: 415.961.0595
Information: Hardware development, operating systems, graphics, Java, VRML, Web development, digital media, content creation, supercomputing, enterprise computing

 

TechCalendar: www.techweb.com/calendar
Voice: 415.447,6193
Fax: 415.447.6191
Information: Hosted by CMP Media in partnership with KnowledgeWeb, Inc., TechCalendar is an excellent online source of information about upcoming industry events and trade shows, and an opportunity for publishers to post information about their events.
Contact: Rebecca Wetherby

 

TechCentral: www.tscentral.com
Information: This site tracks events in across all industries.
Comment:  Of particular use to publishers focusing on vertical markets.

 

TSSN: www.tssn.com
Information: Provides comprehensive information on trade shows in various industries.

 

Staffing (return to top)

 

InternNetwork: www.internnetwork.com
Information: Temp agency that supplies college kids for booth duties; provides students for most major US cities.

 

Tips/Advice (return to top)

 

Gap Enterprises: http://www.gapent.com/seminars/trade_shows_faq.htm
Information: Marketing site with useful info on tradeshow attendance.

 

Goldenquest: http://www.goldenquest.com
Information: Sells the Golden Timps for Maximizing Trade Show Results, a $159 CD ROM-based course.

 

Trade-Show-Advisor.com: http://www.Trade-Show-Advisor.com

Information: Educational resource with information to help business owners, marketers and exhibitors maximize visibility, sales leads and revenue at trade shows.

 

Trade Show Research: www.tradeshowresearch.com/stips2.html
Information: Site contains much useful info on trade show attendance.

 

Tradeshow Week: www.tradeshowweek.com
Information:  Provides timely info AND data on which trade shows and unions are most likely to stick it to you.


UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

Click to find out more about Softletter's Marketing and Selling Software as a Service, 2008 Seminar

 

Atlanta, GA (Sold Out!)

 

June 18/19, Boston, MA, October 23/24,
San Mateo, CA

Learn how to tame the SaaS tsunami and ride the waves of change to increased revenue and profits

 

SPONSORS

 

SOFTLETTER SPONSORS

 

Prolexic