Dear Colleague, Our Sales Efficiency Survey for 2007 is now closed. We'd like to thank the many companies who participated and summary results of the survey will be appearing in the July 31st issue of Softletter and will be sent to survey respondents. Extended analysis will be appearing in the August 15th Softletter and in the archives and will be available to Softletter subscribers. For more information on subscribing to Softletter and Softletter publications such as the Financial and Software as a Service Handbooks, please visit us at www.softletter.com. Companies considering selling, considering selling, or impacted by the rapid growth of Software as as Service should consider attending our Marketing and Selling SaaS Seminar, 2007 in Santa Clara, October 3/4. More information is available by clicking here.
Our current survey covers User Experience and its impact on your product's market perception. This survey is a joint effort between TechSmith, publisher of SnagIT and Camtasia, and Softletter. You can take this survey by clicking here.
Upcoming surveys include the Softletter telesales efficiency survey, our marketing effectiveness survey, CSO and CMO compensation surveys and our second annual SaaS survey. To ensure you receive timely information on participating, please subscribe to Softletter or join the SoftGram mailing list; these are our primary means of alerting the Softletter community on the release of new surveys and reports. You can join SoftGram by clicking here.
And again, to our survey participants, many thanks for your help! Merrill R. (Rick) Chapman, Managing Editor Softletter 34 Sugar Hill Road Killingworth, CT 06419 860/663-0552 rickchapman@softletter.com