Softletter is an online content resource of benchmarks, information and insights designed specifically for software companies and startups, including:
Mobile and Cloud apps
On-premise and desktop software providers
Every other week Softletter publishes new and up-to-date information on best practices in building your software company as well as the benchmarks and metrics you need to plan and measure your success. All this in addition to the hundreds of articles and reports already available to Softletter subscribers.
Upcoming reports include Operating Income and Income per Employee for software companies, summaries from our SaaS and Sales compensation surveys, and new case studies and operations articles. Below are samples from recent articles and benchmarks.
Fresh and up-to-date information, metrics, benchmarks, and case studies for software firms
Hours of invaluable online videos and presentations on succeeding in SaaS and the Cloud
Latest survey: Staffing. Coming: new social marketing survey for SaaS, mobile, and on-premise software firms
The definitive guide to succeeding in SaaS. Case studies, data, goals/ success checklists on Virtual DVD