Softletter: Metrics, Benchmarks, and Consulting for Software Entrepreneurs and Startups

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Softletter: Critical Information and Consulting on building a successful software venture

Softletter is a twice monthly online publication and resource for benchmarks and professional consulting services for:

Check SaaS Ventures

Check Mobile and Cloud apps startups

Check Firms building device-independent architecture and portable workspaces


Fresh and indispensable information, metrics, benchmarks, and case studies that will assist your firm’s success.

Published twice monthly online, Softletter provides up-to-date information on operating metrics, executive compensation, new information on sales comp, staffing, and industry trends and movements.

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Just Released! The Softletter SaaS Report

Covers every aspect of SaaS, including revenues, operations, channels, churn, infrastructure, and much more . Almost 400 pages of tables, charts, and analysis.

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New! The SaaS Direct Sales Compensation Report

A hard core drill down into numbers and best practices for compensating your SaaS direct sales force. Over 200 charts and tables provide guidance on this critical task

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Latest survey: Staffing. Coming: new social marketing survey for SaaS, mobile, and on-premise software firms

Take Staffing Survey
SaaS Entrepreneur

The definitive guide to succeeding in SaaS. Case studies, data, goals/ success checklists on Virtual DVD

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And Some Fun

Follow the adventures of two entrepreneurs as they monetize Steve Jobs’ liver!

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Take a Softletter Executive Compensation Survey & Receive the Complete Summary Results
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