Softletter: Metrics, Benchmarks, and Information for Software Entrepreneurs and Startups

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Softletter: Critical Information on building a successful software venture

SoftletterSoftletter is an online content resource of benchmarks, information and insights designed specifically for software companies and startups, including:

    Check SaaS

    CheckMobile and Cloud apps

    CheckOn-premise and desktop software providers


Every other week Softletter publishes new and up-to-date information on best practices in building your software company as well as the benchmarks and metrics you need to plan and measure your success. All this in addition to the hundreds of articles and reports already available to Softletter subscribers.

Upcoming reports include Operating Income and Income per Employee for software companies, summaries from our SaaS and Sales compensation surveys, and new case studies and operations articles. Below are samples from recent articles and benchmarks.


Fresh and up-to-date information, metrics, benchmarks, and case studies for software firms

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SaaS University

Hours of invaluable online videos and presentations on succeeding in SaaS and the Cloud

Find Out More
Softletter Research

Unique research and benchmarks specifically for software firms. Finances, sales, staffing and more

Softletter Research

Latest survey: Staffing. Coming: new social marketing survey for SaaS, mobile, and on-premise software firms

Take Staffing Survey
SaaS Entrepreneur

The definitive guide to succeeding in SaaS. Case studies, data, goals/ success checklists on Virtual DVD

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And Some Fun

Follow the adventures of two entrepreneurs as they monetize Steve Jobs’ liver!

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