Softletter: Metrics, Benchmarks, and Consulting for Software Entrepreneurs and Startups

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Softletter: Critical Information and Consulting on building a successful software venture

SoftletterSoftletter is an online resource of benchmarks, information and professional consulting services for SaaS and mobile applications companies, including:

    Check SaaS

    Check Mobile and Cloud apps

    Check Firms building device-independent architecture and portable workspaces


  • Every other week Softletter publishes new and up-to-date information on best practices in building your software company as well as the benchmarks and metrics you need to plan and measure your success. All this in addition to the hundreds of articles and reports already available to Softletter subscribers.

  • Upcoming reports include Operating Income and Income per Employee for software companies, summaries from our SaaS and Sales compensation surveys, and new case studies and operations articles. Below are samples from recent articles and benchmarks.

  • Our consulting services are backed up by a comprehensive understanding of the numbers that will drive your success such as revenue per employee, sales and marketing and R&D ratios, as well as unmatched deep understanding of the SaaS business model. Softletter has organized and hosted 15 SaaS conference throughout the country between 2007 and 2015. In 2006, Softletter introduced the first comprehensive research report on SaaS and will introduce the latest version of this ground breaking publication this summer. Softletter editor Rick Chapman has has written the most comprehensive book available on starting and growing a successful cloud applications firm. Click here to view a partial list of our consulting clients.


Fresh and up-to-date information, metrics, benchmarks, and case studies for software firms

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SaaS University

Hours of invaluable online videos and presentations on succeeding in SaaS and the Cloud

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Softletter Research

Unique research and benchmarks specifically for software firms. Finances, sales, staffing and more

Softletter Research

Latest survey: Staffing. Coming: new social marketing survey for SaaS, mobile, and on-premise software firms

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SaaS Entrepreneur

The definitive guide to succeeding in SaaS. Case studies, data, goals/ success checklists on Virtual DVD

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And Some Fun

Follow the adventures of two entrepreneurs as they monetize Steve Jobs’ liver!

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