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Softletter: Metrics, Benchmarks, and Consulting for Software Entrepreneurs and Startups

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Softletter: Critical Information and Consulting on building a successful software venture

Softletter is an online resource for benchmarks and professional consulting services for:

Check SaaS Ventures

Check Mobile and Cloud apps startups

Check Firms building device-independent architecture and portable workspaces

  • Twice a month and via special issues, Softletter publishes new metrics on best practices on building your software company. All this in addition to the hundreds of articles and reports already available to Softletter subscribers.

  • Upcoming reports include Return on Equity, Days Sales Outstanding, summaries from our soon-to-be released SaaS Report, and new case studies and operations articles. Below are samples from recent articles and benchmarks.

  • Our consulting services are backed up by a comprehensive understanding of the numbers that will drive your success such as Revenue per employee, Sales and Marketing and Research and Development ratios, as well as unmatched deep understanding of the SaaS business model. Softletter has organized and hosted 15 SaaS conferences throughout the country between 2007 and 2015. In 2006, Softletter introduced the first comprehensive research report on SaaS and will introduce the latest version of this ground breaking publication this summer. Softletter editor Rick Chapman has written the most comprehensive book available on starting and growing a successful cloud applications firm. Click here to view a partial list of our consulting clients.

Softletter

Fresh and up-to-date information, metrics, benchmarks, and case studies for software firms

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SaaS University

Hours of invaluable online videos and presentations on succeeding in SaaS and the Cloud

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Softletter Research

Unique research and benchmarks specifically for software firms. Finances, sales, staffing and more

Softletter Research
Surveys

Latest survey: Staffing. Coming: new social marketing survey for SaaS, mobile, and on-premise software firms

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SaaS Entrepreneur

The definitive guide to succeeding in SaaS. Case studies, data, goals/ success checklists on Virtual DVD

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And Some Fun

Follow the adventures of two entrepreneurs as they monetize Steve Jobs’ liver!

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